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    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Geviti
    Concierge solutions for longevity.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Promix
    Natural supplements that contain only the purest ingredients.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    NordicTrack
    Home gym and exercise equipment.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Alter
    At-home fitness system powered by your genes and biometrics.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Sans
    Elegant, powerful air and water purification.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    ZOE
    Change the way you eat, feel and live.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    WaterRower
    The original water resistance rowing machine.
    Remedy Place
    Social wellness club.
    Puori
    Supplements that only consist of clean and natural based products.
    Oiselle
    Premium women’s athletic apparel.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    LyfeFuel
    Plant-based whole food meals from nature.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    FORM
    Movement, nutrition, mindfulness, and community.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Evie
    The smart ring designed for women’s health.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Odyssey
    Mushroom-powered energy drinks.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Daylight
    A more caring computer.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Alma
    Your nutrition companion.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Myoform
    Precision-engineered supplements, tailored to you.
    Signos
    See how your body responds to food in real-time with a CGM.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Volt
    Personalized training fitness plans for every goal.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    De La Calle
    A Modern Mexican Soda
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Supersapiens
    Performance insights to help you become better.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    JETSET Pilates
    A modern way to do Pilates.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Somnee
    Better sleep through neuroscience.
    Oova
    At-home hormone monitoring kits.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    KANE
    Active recovery footwear and accessories.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Nike
    Workout and everyday essentials for a life well lived
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Tonal
    A home gym designed with your goals in mind.
    HOKA
    A bold approach to performance footwear and apparel.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Harken Sweets
    Iconic treats made with the date superfood.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Equinox
    High-end health clubs.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    On
    Swiss-engineered performance running shoes and apparel
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Hilma
    Running shoes with personalized fit for women.
    FitnessAI
    Get stronger, faster with artificial intelligence
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Brooks
    Your go-to company for anything and everything related to the run
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Elo
    Smart nutrition products made just for you.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Runna
    Personalized training plans for running.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Lifeforce
    Understand your body and start living at your peak.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Stick Mobility
    Movement made better with products and education
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    WHOOP
    Your wearable health and fitness coach.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    FORM
    Smart, augmented reality swimming goggles.
    TRX
    Equipment, training and education to empower movement for every body.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Withings
    Wearables and technology to make better health part of daily life.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Rally
    A low-impact handheld body massager.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    NOVOS
    Slowing aging at a cellular level.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Bioniq
    Personalized supplements, based on blood testing data.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Satisfy Running
    Technical equipment for running and the outdoors
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    ŌURA
    Smart rings that monitor your sleep and activity.
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