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    Harken Sweets
    Iconic treats made with the date superfood.
    WaterRower
    The original water resistance rowing machine.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    HOKA
    A bold approach to performance footwear and apparel.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    KANE
    Active recovery footwear and accessories.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    NordicTrack
    Home gym and exercise equipment.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    NOVOS
    Slowing aging at a cellular level.
    Volt
    Personalized training fitness plans for every goal.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    De La Calle
    A Modern Mexican Soda
    Alter
    At-home fitness system powered by your genes and biometrics.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    LyfeFuel
    Plant-based whole food meals from nature.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Runna
    Personalized training plans for running.
    FORM
    Movement, nutrition, mindfulness, and community.
    BodyBio
    Supplements to improve the health of every cell in the body.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Nike
    Workout and everyday essentials for a life well lived
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Promix
    Natural supplements that contain only the purest ingredients.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Lifeforce
    Understand your body and start living at your peak.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    FitnessAI
    Get stronger, faster with artificial intelligence
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    On
    Swiss-engineered performance running shoes and apparel
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Oova
    At-home hormone monitoring kits.
    Kion
    Supplements and functional foods for sustained, natural energy.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Odyssey
    Mushroom-powered energy drinks.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Geviti
    Concierge solutions for longevity.
    Brooks
    Your go-to company for anything and everything related to the run
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Remedy Place
    Social wellness club.
    FORM
    Smart, augmented reality swimming goggles.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Evie
    The smart ring designed for women’s health.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Supersapiens
    Performance insights to help you become better.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Stick Mobility
    Movement made better with products and education
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Satisfy Running
    Technical equipment for running and the outdoors
    Signos
    See how your body responds to food in real-time with a CGM.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Daylight
    A more caring computer.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Fount
    Health and performance advisor trusted by the world's top performers.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Oiselle
    Premium women’s athletic apparel.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Rally
    A low-impact handheld body massager.
    Elo
    Smart nutrition products made just for you.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Puori
    Supplements that only consist of clean and natural based products.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Alma
    Your nutrition companion.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Equinox
    High-end health clubs.
    Bioniq
    Personalized supplements, based on blood testing data.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Ten Thousand
    Training gear developed and tested by core athletes.
    ŌURA
    Smart rings that monitor your sleep and activity.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Myoform
    Precision-engineered supplements, tailored to you.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    TRX
    Equipment, training and education to empower movement for every body.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    WHOOP
    Your wearable health and fitness coach.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    JETSET Pilates
    A modern way to do Pilates.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Withings
    Wearables and technology to make better health part of daily life.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Tonal
    A home gym designed with your goals in mind.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    ZOE
    Change the way you eat, feel and live.
    Somnee
    Better sleep through neuroscience.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    Sans
    Elegant, powerful air and water purification.
    Hilma
    Running shoes with personalized fit for women.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
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