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    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Nike
    Workout and everyday essentials for a life well lived
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Geviti
    Concierge solutions for longevity.
    KANE
    Active recovery footwear and accessories.
    Oova
    At-home hormone monitoring kits.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    FORM
    Smart, augmented reality swimming goggles.
    LyfeFuel
    Plant-based whole food meals from nature.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    On
    Swiss-engineered performance running shoes and apparel
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    FORM
    Movement, nutrition, mindfulness, and community.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Satisfy Running
    Technical equipment for running and the outdoors
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Alter
    At-home fitness system powered by your genes and biometrics.
    WaterRower
    The original water resistance rowing machine.
    Evie
    The smart ring designed for women’s health.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Volt
    Personalized training fitness plans for every goal.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Rally
    A low-impact handheld body massager.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Bioniq
    Personalized supplements, based on blood testing data.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Tonal
    A home gym designed with your goals in mind.
    Harken Sweets
    Iconic treats made with the date superfood.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Daylight
    A more caring computer.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Puori
    Supplements that only consist of clean and natural based products.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Elo
    Smart nutrition products made just for you.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Sans
    Elegant, powerful air and water purification.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Remedy Place
    Social wellness club.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Brooks
    Your go-to company for anything and everything related to the run
    Thesis
    Personalized nootropics company to enhance mental performance.
    Withings
    Wearables and technology to make better health part of daily life.
    Alma
    Your nutrition companion.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    NordicTrack
    Home gym and exercise equipment.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Stick Mobility
    Movement made better with products and education
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    ZOE
    Change the way you eat, feel and live.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Odyssey
    Mushroom-powered energy drinks.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Tracksmith
    Premium running equipment for racing, training and all conditions
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    TRX
    Equipment, training and education to empower movement for every body.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Fount
    Health and performance advisor trusted by the world's top performers.
    HOKA
    A bold approach to performance footwear and apparel.
    NOVOS
    Slowing aging at a cellular level.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Signos
    See how your body responds to food in real-time with a CGM.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    De La Calle
    A Modern Mexican Soda
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Lifeforce
    Understand your body and start living at your peak.
    Ten Thousand
    Training gear developed and tested by core athletes.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Myoform
    Precision-engineered supplements, tailored to you.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Promix
    Natural supplements that contain only the purest ingredients.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Oiselle
    Premium women’s athletic apparel.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Hilma
    Running shoes with personalized fit for women.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Equinox
    High-end health clubs.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    WHOOP
    Your wearable health and fitness coach.
    Runna
    Personalized training plans for running.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Supersapiens
    Performance insights to help you become better.
    Somnee
    Better sleep through neuroscience.
    JETSET Pilates
    A modern way to do Pilates.
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