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    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Kion
    Supplements and functional foods for sustained, natural energy.
    KANE
    Active recovery footwear and accessories.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Runna
    Personalized training plans for running.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    JETSET Pilates
    A modern way to do Pilates.
    ZOE
    Change the way you eat, feel and live.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    LyfeFuel
    Plant-based whole food meals from nature.
    WaterRower
    The original water resistance rowing machine.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    ŌURA
    Smart rings that monitor your sleep and activity.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Brooks
    Your go-to company for anything and everything related to the run
    WHOOP
    Your wearable health and fitness coach.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Haven Athletic
    Organized bags for High Performance Athletes.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    De La Calle
    A Modern Mexican Soda
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    TRX
    Equipment, training and education to empower movement for every body.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Elo
    Smart nutrition products made just for you.
    Alma
    Your nutrition companion.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Signos
    See how your body responds to food in real-time with a CGM.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Supersapiens
    Performance insights to help you become better.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Remedy Place
    Social wellness club.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    FORM
    Smart, augmented reality swimming goggles.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Hilma
    Running shoes with personalized fit for women.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    On
    Swiss-engineered performance running shoes and apparel
    Alter
    At-home fitness system powered by your genes and biometrics.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Nike
    Workout and everyday essentials for a life well lived
    Evie
    The smart ring designed for women’s health.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Bioniq
    Personalized supplements, based on blood testing data.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Rally
    A low-impact handheld body massager.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Volt
    Personalized training fitness plans for every goal.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Odyssey
    Mushroom-powered energy drinks.
    Harken Sweets
    Iconic treats made with the date superfood.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Somnee
    Better sleep through neuroscience.
    Satisfy Running
    Technical equipment for running and the outdoors
    Myoform
    Precision-engineered supplements, tailored to you.
    Lifeforce
    Understand your body and start living at your peak.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    HOKA
    A bold approach to performance footwear and apparel.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Puori
    Supplements that only consist of clean and natural based products.
    Equinox
    High-end health clubs.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    NordicTrack
    Home gym and exercise equipment.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Promix
    Natural supplements that contain only the purest ingredients.
    Oiselle
    Premium women’s athletic apparel.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Fount
    Health and performance advisor trusted by the world's top performers.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Oova
    At-home hormone monitoring kits.
    Stick Mobility
    Movement made better with products and education
    Daylight
    A more caring computer.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    NOVOS
    Slowing aging at a cellular level.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Tonal
    A home gym designed with your goals in mind.
    FORM
    Movement, nutrition, mindfulness, and community.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Geviti
    Concierge solutions for longevity.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Sans
    Elegant, powerful air and water purification.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Withings
    Wearables and technology to make better health part of daily life.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
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