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Nike unveils Faith Kipyegon collection
The footwear and apparel collection celebrates the world's most decorated woman middle-distance runner.
David Beckham launches BEEUP
Honey-powered fruit snacks for active families
Nordic Strong brings its Copenhagen-born fitness concept to New York
Its summer pop-up in the Hamptons precedes the opening of its NYC flagship studio this fall.
Faith Kipyegon
David Beckham Beeup
Nordic Strong
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    Nike unveils Faith Kipyegon collection
    The footwear and apparel collection celebrates the world's most decorated woman middle-distance runner.
    Faith Kipyegon
    David Beckham launches BEEUP
    Honey-powered fruit snacks for active families
    David Beckham Beeup
    Nordic Strong brings its Copenhagen-born fitness concept to New York
    Its summer pop-up in the Hamptons precedes the opening of its NYC flagship studio this fall.
    Nordic Strong

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    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    KANE
    Active recovery footwear and accessories.
    Daylight
    A more caring computer.
    LyfeFuel
    Plant-based whole food meals from nature.
    De La Calle
    A Modern Mexican Soda
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Volt
    Personalized training fitness plans for every goal.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Kion
    Supplements and functional foods for sustained, natural energy.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Alma
    Your nutrition companion.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Elo
    Smart nutrition products made just for you.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Geviti
    Concierge solutions for longevity.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Oiselle
    Premium women’s athletic apparel.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Alo Yoga
    Yoga leggings, clothes, and accessories for studio to street.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Remedy Place
    Social wellness club.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Signos
    See how your body responds to food in real-time with a CGM.
    HOKA
    A bold approach to performance footwear and apparel.
    Sans
    Elegant, powerful air and water purification.
    Hilma
    Running shoes with personalized fit for women.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Brooks
    Your go-to company for anything and everything related to the run
    WHOOP
    Your wearable health and fitness coach.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Thesis
    Personalized nootropics company to enhance mental performance.
    Tonal
    A home gym designed with your goals in mind.
    ZOE
    Change the way you eat, feel and live.
    Harken Sweets
    Iconic treats made with the date superfood.
    Nike
    Workout and everyday essentials for a life well lived
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    JETSET Pilates
    A modern way to do Pilates.
    Promix
    Natural supplements that contain only the purest ingredients.
    WaterRower
    The original water resistance rowing machine.
    Equinox
    High-end health clubs.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Somnee
    Better sleep through neuroscience.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Satisfy Running
    Technical equipment for running and the outdoors
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Evie
    The smart ring designed for women’s health.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Odyssey
    Mushroom-powered energy drinks.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Supersapiens
    Performance insights to help you become better.
    Runna
    Personalized training plans for running.
    TRX
    Equipment, training and education to empower movement for every body.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    FORM
    Movement, nutrition, mindfulness, and community.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Puori
    Supplements that only consist of clean and natural based products.
    Bioniq
    Personalized supplements, based on blood testing data.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Lifeforce
    Understand your body and start living at your peak.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Alter
    At-home fitness system powered by your genes and biometrics.
    FORM
    Smart, augmented reality swimming goggles.
    NordicTrack
    Home gym and exercise equipment.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    On
    Swiss-engineered performance running shoes and apparel
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    BodyBio
    Supplements to improve the health of every cell in the body.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Withings
    Wearables and technology to make better health part of daily life.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Stick Mobility
    Movement made better with products and education
    Oova
    At-home hormone monitoring kits.
    NOVOS
    Slowing aging at a cellular level.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
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