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    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Lifeforce
    Understand your body and start living at your peak.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Hilma
    Running shoes with personalized fit for women.
    Thesis
    Personalized nootropics company to enhance mental performance.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Volt
    Personalized training fitness plans for every goal.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Signos
    See how your body responds to food in real-time with a CGM.
    De La Calle
    A Modern Mexican Soda
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Sans
    Elegant, powerful air and water purification.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Tonal
    A home gym designed with your goals in mind.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Myoform
    Precision-engineered supplements, tailored to you.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Equinox
    High-end health clubs.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Promix
    Natural supplements that contain only the purest ingredients.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Therabody
    Science-backed solutions to help you feel better all year long.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Oiselle
    Premium women’s athletic apparel.
    Remedy Place
    Social wellness club.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Stick Mobility
    Movement made better with products and education
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Harken Sweets
    Iconic treats made with the date superfood.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Daylight
    A more caring computer.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    KANE
    Active recovery footwear and accessories.
    On
    Swiss-engineered performance running shoes and apparel
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    JETSET Pilates
    A modern way to do Pilates.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    WaterRower
    The original water resistance rowing machine.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Withings
    Wearables and technology to make better health part of daily life.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    NordicTrack
    Home gym and exercise equipment.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Brooks
    Your go-to company for anything and everything related to the run
    LyfeFuel
    Plant-based whole food meals from nature.
    Elo
    Smart nutrition products made just for you.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    HOKA
    A bold approach to performance footwear and apparel.
    Geviti
    Concierge solutions for longevity.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    FORM
    Movement, nutrition, mindfulness, and community.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Oova
    At-home hormone monitoring kits.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Kion
    Supplements and functional foods for sustained, natural energy.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Puori
    Supplements that only consist of clean and natural based products.
    ZOE
    Change the way you eat, feel and live.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Rally
    A low-impact handheld body massager.
    ŌURA
    Smart rings that monitor your sleep and activity.
    FORM
    Smart, augmented reality swimming goggles.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Satisfy Running
    Technical equipment for running and the outdoors
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Alma
    Your nutrition companion.
    Runna
    Personalized training plans for running.
    Supersapiens
    Performance insights to help you become better.
    TRX
    Equipment, training and education to empower movement for every body.
    NOVOS
    Slowing aging at a cellular level.
    Alter
    At-home fitness system powered by your genes and biometrics.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Evie
    The smart ring designed for women’s health.
    Somnee
    Better sleep through neuroscience.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Nike
    Workout and everyday essentials for a life well lived
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Bioniq
    Personalized supplements, based on blood testing data.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    WHOOP
    Your wearable health and fitness coach.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Odyssey
    Mushroom-powered energy drinks.
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