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247 unveils first performance footwear line with ARC-1 Runner and ARC-2 Trainer
The British brand's debut training shoes arrive alongside a 12-piece apparel collection.
Spanx unveils SPANXsmooth OnForm: Ultra-light activewear for low-impact movement
The collection focuses on everyday comfort and gentle compression.
First Look: R.A.D. ONE V2
The second generation of R.A.D's popular training shoe arrives this month.
The 10 most recommended brands of 2024
We asked 40+ wellness leaders what products they use daily.
247 ARC-1
SPANXsmooth™ OnForm
RAD ONE V2
Oura Ring 4
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    247 unveils first performance footwear line with ARC-1 Runner and ARC-2 Trainer
    The British brand's debut training shoes arrive alongside a 12-piece apparel collection.
    247 ARC-1
    Spanx unveils SPANXsmooth OnForm: Ultra-light activewear for low-impact movement
    The collection focuses on everyday comfort and gentle compression.
    SPANXsmooth™ OnForm
    First Look: R.A.D. ONE V2
    The second generation of R.A.D's popular training shoe arrives this month.
    RAD ONE V2
    The 10 most recommended brands of 2024
    We asked 40+ wellness leaders what products they use daily.
    Oura Ring 4

    Discover brands

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    NOVOS
    Slowing aging at a cellular level.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    De La Calle
    A Modern Mexican Soda
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    On
    Swiss-engineered performance running shoes and apparel
    Kion
    Supplements and functional foods for sustained, natural energy.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Satisfy Running
    Technical equipment for running and the outdoors
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Oiselle
    Premium women’s athletic apparel.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Somnee
    Better sleep through neuroscience.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Remedy Place
    Social wellness club.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    FORM
    Smart, augmented reality swimming goggles.
    Tonal
    A home gym designed with your goals in mind.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Volt
    Personalized training fitness plans for every goal.
    Oova
    At-home hormone monitoring kits.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    ŌURA
    Smart rings that monitor your sleep and activity.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Odyssey
    Mushroom-powered energy drinks.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Therabody
    Science-backed solutions to help you feel better all year long.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Supersapiens
    Performance insights to help you become better.
    Harken Sweets
    Iconic treats made with the date superfood.
    Hilma
    Running shoes with personalized fit for women.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Evie
    The smart ring designed for women’s health.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Lifeforce
    Understand your body and start living at your peak.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Alter
    At-home fitness system powered by your genes and biometrics.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Elo
    Smart nutrition products made just for you.
    Haven Athletic
    Organized bags for High Performance Athletes.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Puori
    Supplements that only consist of clean and natural based products.
    NordicTrack
    Home gym and exercise equipment.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Brooks
    Your go-to company for anything and everything related to the run
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    TRX
    Equipment, training and education to empower movement for every body.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Daylight
    A more caring computer.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Equinox
    High-end health clubs.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    LyfeFuel
    Plant-based whole food meals from nature.
    Runna
    Personalized training plans for running.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    FORM
    Movement, nutrition, mindfulness, and community.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    JETSET Pilates
    A modern way to do Pilates.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    KANE
    Active recovery footwear and accessories.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    WHOOP
    Your wearable health and fitness coach.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Athletic Greens
    The daily nutrients you need to support brain, gut and immune health.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Alo Yoga
    Yoga leggings, clothes, and accessories for studio to street.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Signos
    See how your body responds to food in real-time with a CGM.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Promix
    Natural supplements that contain only the purest ingredients.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Withings
    Wearables and technology to make better health part of daily life.
    Stick Mobility
    Movement made better with products and education
    Nike
    Workout and everyday essentials for a life well lived
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    WaterRower
    The original water resistance rowing machine.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Geviti
    Concierge solutions for longevity.
    Ten Thousand
    Training gear developed and tested by core athletes.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Bioniq
    Personalized supplements, based on blood testing data.
    HOKA
    A bold approach to performance footwear and apparel.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
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