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    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    NOVOS
    Slowing aging at a cellular level.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Elo
    Smart nutrition products made just for you.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Odyssey
    Mushroom-powered energy drinks.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Volt
    Personalized training fitness plans for every goal.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    JETSET Pilates
    A modern way to do Pilates.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Signos
    See how your body responds to food in real-time with a CGM.
    Supersapiens
    Performance insights to help you become better.
    Tonal
    A home gym designed with your goals in mind.
    ZOE
    Change the way you eat, feel and live.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Kion
    Supplements and functional foods for sustained, natural energy.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Myoform
    Precision-engineered supplements, tailored to you.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    FORM
    Movement, nutrition, mindfulness, and community.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Alma
    Your nutrition companion.
    Satisfy Running
    Technical equipment for running and the outdoors
    NordicTrack
    Home gym and exercise equipment.
    De La Calle
    A Modern Mexican Soda
    Rally
    A low-impact handheld body massager.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Somnee
    Better sleep through neuroscience.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    KANE
    Active recovery footwear and accessories.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Promix
    Natural supplements that contain only the purest ingredients.
    Lifeforce
    Understand your body and start living at your peak.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Brooks
    Your go-to company for anything and everything related to the run
    Harken Sweets
    Iconic treats made with the date superfood.
    Oova
    At-home hormone monitoring kits.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    WHOOP
    Your wearable health and fitness coach.
    Equinox
    High-end health clubs.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Puori
    Supplements that only consist of clean and natural based products.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Bioniq
    Personalized supplements, based on blood testing data.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Hilma
    Running shoes with personalized fit for women.
    On
    Swiss-engineered performance running shoes and apparel
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    WaterRower
    The original water resistance rowing machine.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    TRX
    Equipment, training and education to empower movement for every body.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Withings
    Wearables and technology to make better health part of daily life.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Oiselle
    Premium women’s athletic apparel.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Geviti
    Concierge solutions for longevity.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Evie
    The smart ring designed for women’s health.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Haven Athletic
    Organized bags for High Performance Athletes.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    LyfeFuel
    Plant-based whole food meals from nature.
    HOKA
    A bold approach to performance footwear and apparel.
    FORM
    Smart, augmented reality swimming goggles.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Nike
    Workout and everyday essentials for a life well lived
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Alter
    At-home fitness system powered by your genes and biometrics.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Stick Mobility
    Movement made better with products and education
    Tracksmith
    Premium running equipment for racing, training and all conditions
    ŌURA
    Smart rings that monitor your sleep and activity.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Sans
    Elegant, powerful air and water purification.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Daylight
    A more caring computer.
    Runna
    Personalized training plans for running.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Remedy Place
    Social wellness club.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    BodyBio
    Supplements to improve the health of every cell in the body.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Thesis
    Personalized nootropics company to enhance mental performance.
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