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    Hilma
    Running shoes with personalized fit for women.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    De La Calle
    A Modern Mexican Soda
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Signos
    See how your body responds to food in real-time with a CGM.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Remedy Place
    Social wellness club.
    Supersapiens
    Performance insights to help you become better.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Nike
    Workout and everyday essentials for a life well lived
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Bioniq
    Personalized supplements, based on blood testing data.
    Geviti
    Concierge solutions for longevity.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Ten Thousand
    Training gear developed and tested by core athletes.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Evie
    The smart ring designed for women’s health.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Daylight
    A more caring computer.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Elo
    Smart nutrition products made just for you.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Myoform
    Precision-engineered supplements, tailored to you.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Satisfy Running
    Technical equipment for running and the outdoors
    Odyssey
    Mushroom-powered energy drinks.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    FORM
    Movement, nutrition, mindfulness, and community.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Promix
    Natural supplements that contain only the purest ingredients.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    NordicTrack
    Home gym and exercise equipment.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    On
    Swiss-engineered performance running shoes and apparel
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Alma
    Your nutrition companion.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    Therabody
    Science-backed solutions to help you feel better all year long.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Withings
    Wearables and technology to make better health part of daily life.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Thesis
    Personalized nootropics company to enhance mental performance.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Rally
    A low-impact handheld body massager.
    ZOE
    Change the way you eat, feel and live.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Brooks
    Your go-to company for anything and everything related to the run
    Alter
    At-home fitness system powered by your genes and biometrics.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Tonal
    A home gym designed with your goals in mind.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Oova
    At-home hormone monitoring kits.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Puori
    Supplements that only consist of clean and natural based products.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Harken Sweets
    Iconic treats made with the date superfood.
    Oiselle
    Premium women’s athletic apparel.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    WHOOP
    Your wearable health and fitness coach.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Volt
    Personalized training fitness plans for every goal.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Stick Mobility
    Movement made better with products and education
    TRX
    Equipment, training and education to empower movement for every body.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    KANE
    Active recovery footwear and accessories.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    FORM
    Smart, augmented reality swimming goggles.
    JETSET Pilates
    A modern way to do Pilates.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Somnee
    Better sleep through neuroscience.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    WaterRower
    The original water resistance rowing machine.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Sans
    Elegant, powerful air and water purification.
    Runna
    Personalized training plans for running.
    NOVOS
    Slowing aging at a cellular level.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    LyfeFuel
    Plant-based whole food meals from nature.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Haven Athletic
    Organized bags for High Performance Athletes.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Equinox
    High-end health clubs.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    HOKA
    A bold approach to performance footwear and apparel.
    Lifeforce
    Understand your body and start living at your peak.
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