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    ŌURA
    Smart rings that monitor your sleep and activity.
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    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    TRX
    Equipment, training and education to empower movement for every body.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Elo
    Smart nutrition products made just for you.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    NordicTrack
    Home gym and exercise equipment.
    Puori
    Supplements that only consist of clean and natural based products.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Withings
    Wearables and technology to make better health part of daily life.
    KANE
    Active recovery footwear and accessories.
    Alma
    Your nutrition companion.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Somnee
    Better sleep through neuroscience.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Volt
    Personalized training fitness plans for every goal.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    FORM
    Movement, nutrition, mindfulness, and community.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Stick Mobility
    Movement made better with products and education
    Promix
    Natural supplements that contain only the purest ingredients.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Brooks
    Your go-to company for anything and everything related to the run
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    WHOOP
    Your wearable health and fitness coach.
    Harken Sweets
    Iconic treats made with the date superfood.
    Bioniq
    Personalized supplements, based on blood testing data.
    Therabody
    Science-backed solutions to help you feel better all year long.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Daylight
    A more caring computer.
    Geviti
    Concierge solutions for longevity.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Satisfy Running
    Technical equipment for running and the outdoors
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Runna
    Personalized training plans for running.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Hilma
    Running shoes with personalized fit for women.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Remedy Place
    Social wellness club.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    NOVOS
    Slowing aging at a cellular level.
    Oiselle
    Premium women’s athletic apparel.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Nike
    Workout and everyday essentials for a life well lived
    pliability
    On-demand videos for stretching, breathing, and meditation.
    WaterRower
    The original water resistance rowing machine.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    LyfeFuel
    Plant-based whole food meals from nature.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Alter
    At-home fitness system powered by your genes and biometrics.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Supersapiens
    Performance insights to help you become better.
    JETSET Pilates
    A modern way to do Pilates.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Evie
    The smart ring designed for women’s health.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Sans
    Elegant, powerful air and water purification.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Tonal
    A home gym designed with your goals in mind.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Equinox
    High-end health clubs.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Rally
    A low-impact handheld body massager.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    De La Calle
    A Modern Mexican Soda
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    HOKA
    A bold approach to performance footwear and apparel.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Fount
    Health and performance advisor trusted by the world's top performers.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Lifeforce
    Understand your body and start living at your peak.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    ZOE
    Change the way you eat, feel and live.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Odyssey
    Mushroom-powered energy drinks.
    Oova
    At-home hormone monitoring kits.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Signos
    See how your body responds to food in real-time with a CGM.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    On
    Swiss-engineered performance running shoes and apparel
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Myoform
    Precision-engineered supplements, tailored to you.
    FORM
    Smart, augmented reality swimming goggles.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
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