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    Alter
    At-home fitness system powered by your genes and biometrics.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    WHOOP
    Your wearable health and fitness coach.
    Rally
    A low-impact handheld body massager.
    KANE
    Active recovery footwear and accessories.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    De La Calle
    A Modern Mexican Soda
    Kion
    Supplements and functional foods for sustained, natural energy.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Myoform
    Precision-engineered supplements, tailored to you.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Equinox
    High-end health clubs.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Hilma
    Running shoes with personalized fit for women.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    ZOE
    Change the way you eat, feel and live.
    Brooks
    Your go-to company for anything and everything related to the run
    Harken Sweets
    Iconic treats made with the date superfood.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Nike
    Workout and everyday essentials for a life well lived
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Oiselle
    Premium women’s athletic apparel.
    Stick Mobility
    Movement made better with products and education
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Volt
    Personalized training fitness plans for every goal.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Bioniq
    Personalized supplements, based on blood testing data.
    Runna
    Personalized training plans for running.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Elo
    Smart nutrition products made just for you.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Remedy Place
    Social wellness club.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Evie
    The smart ring designed for women’s health.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    On
    Swiss-engineered performance running shoes and apparel
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Ten Thousand
    Training gear developed and tested by core athletes.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Oova
    At-home hormone monitoring kits.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Geviti
    Concierge solutions for longevity.
    Odyssey
    Mushroom-powered energy drinks.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Lifeforce
    Understand your body and start living at your peak.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Tonal
    A home gym designed with your goals in mind.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    NordicTrack
    Home gym and exercise equipment.
    FORM
    Movement, nutrition, mindfulness, and community.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Alma
    Your nutrition companion.
    NOVOS
    Slowing aging at a cellular level.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Supersapiens
    Performance insights to help you become better.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Satisfy Running
    Technical equipment for running and the outdoors
    Thesis
    Personalized nootropics company to enhance mental performance.
    TRX
    Equipment, training and education to empower movement for every body.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Withings
    Wearables and technology to make better health part of daily life.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Haven Athletic
    Organized bags for High Performance Athletes.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    WaterRower
    The original water resistance rowing machine.
    LyfeFuel
    Plant-based whole food meals from nature.
    Puori
    Supplements that only consist of clean and natural based products.
    Signos
    See how your body responds to food in real-time with a CGM.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    HOKA
    A bold approach to performance footwear and apparel.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Somnee
    Better sleep through neuroscience.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Promix
    Natural supplements that contain only the purest ingredients.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Daylight
    A more caring computer.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    FORM
    Smart, augmented reality swimming goggles.
    Sans
    Elegant, powerful air and water purification.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    JETSET Pilates
    A modern way to do Pilates.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
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