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    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    On
    Swiss-engineered performance running shoes and apparel
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Supersapiens
    Performance insights to help you become better.
    Sans
    Elegant, powerful air and water purification.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Somnee
    Better sleep through neuroscience.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Fount
    Health and performance advisor trusted by the world's top performers.
    FORM
    Smart, augmented reality swimming goggles.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Daylight
    A more caring computer.
    De La Calle
    A Modern Mexican Soda
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Withings
    Wearables and technology to make better health part of daily life.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Nike
    Workout and everyday essentials for a life well lived
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    KANE
    Active recovery footwear and accessories.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Oiselle
    Premium women’s athletic apparel.
    ZOE
    Change the way you eat, feel and live.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    JETSET Pilates
    A modern way to do Pilates.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Harken Sweets
    Iconic treats made with the date superfood.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Volt
    Personalized training fitness plans for every goal.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Promix
    Natural supplements that contain only the purest ingredients.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Alma
    Your nutrition companion.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    LyfeFuel
    Plant-based whole food meals from nature.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Remedy Place
    Social wellness club.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Geviti
    Concierge solutions for longevity.
    FORM
    Movement, nutrition, mindfulness, and community.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Stick Mobility
    Movement made better with products and education
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    WaterRower
    The original water resistance rowing machine.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Tonal
    A home gym designed with your goals in mind.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    NordicTrack
    Home gym and exercise equipment.
    Elo
    Smart nutrition products made just for you.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Evie
    The smart ring designed for women’s health.
    Signos
    See how your body responds to food in real-time with a CGM.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Runna
    Personalized training plans for running.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    NOVOS
    Slowing aging at a cellular level.
    WHOOP
    Your wearable health and fitness coach.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Oova
    At-home hormone monitoring kits.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Equinox
    High-end health clubs.
    Satisfy Running
    Technical equipment for running and the outdoors
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Lifeforce
    Understand your body and start living at your peak.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    Kion
    Supplements and functional foods for sustained, natural energy.
    Hilma
    Running shoes with personalized fit for women.
    Brooks
    Your go-to company for anything and everything related to the run
    Alter
    At-home fitness system powered by your genes and biometrics.
    HOKA
    A bold approach to performance footwear and apparel.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    Bioniq
    Personalized supplements, based on blood testing data.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Odyssey
    Mushroom-powered energy drinks.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    Alo Yoga
    Yoga leggings, clothes, and accessories for studio to street.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    TRX
    Equipment, training and education to empower movement for every body.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Thesis
    Personalized nootropics company to enhance mental performance.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Haven Athletic
    Organized bags for High Performance Athletes.
    Puori
    Supplements that only consist of clean and natural based products.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
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