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    JETSET Pilates
    A modern way to do Pilates.
    Lineage Provisions
    Nutrient-dense food for nutrient-dense humans.
    On
    Swiss-engineered performance running shoes and apparel
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    LyfeFuel
    Plant-based whole food meals from nature.
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Runna
    Personalized training plans for running.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    ALO
    Yoga leggings, clothes, and accessories for studio to street.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Rumble
    Full-body, boxing-inspired group fitness classes.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Alma
    Your nutrition companion.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Sans
    Elegant, powerful air and water purification.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Odyssey
    Mushroom-powered energy drinks.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    Oiselle
    Premium women’s athletic apparel.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Somnee
    Better sleep through neuroscience.
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Volt
    Personalized training fitness plans for every goal.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    Nike
    Workout and everyday essentials for a life well lived
    De La Calle
    A Modern Mexican Soda
    Wahoo
    Connected indoor and outdoor training ecosystem.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Haven Athletic
    Organized bags for High Performance Athletes.
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Puori
    Supplements that only consist of clean and natural based products.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    Geviti
    Concierge solutions for longevity.
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Stick Mobility
    Movement made better with products and education
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    NordicTrack
    Home gym and exercise equipment.
    Bioniq
    Personalized supplements, based on blood testing data.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Viome
    At-home oral microbiome tests with personalized oral health products.
    Alter
    At-home fitness system powered by your genes and biometrics.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    Tonal
    A home gym designed with your goals in mind.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    TRX
    Equipment, training and education to empower movement for every body.
    Daylight
    A more caring computer.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    Equinox
    High-end health clubs.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    Lifeforce
    Understand your body and start living at your peak.
    FitnessAI
    Get stronger, faster with artificial intelligence
    Withings
    Wearables and technology to make better health part of daily life.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Supersapiens
    Performance insights to help you become better.
    FORM
    Smart, augmented reality swimming goggles.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    NOVOS
    Slowing aging at a cellular level.
    Hilma
    Running shoes with personalized fit for women.
    KANE
    Active recovery footwear and accessories.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    WHOOP
    Your wearable health and fitness coach.
    FORM
    Movement, nutrition, mindfulness, and community.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Myoform
    Precision-engineered supplements, tailored to you.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    WaterRower
    The original water resistance rowing machine.
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Harken Sweets
    Iconic treats made with the date superfood.
    Remedy Place
    Social wellness club.
    Brooks
    Your go-to company for anything and everything related to the run
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Signos
    See how your body responds to food in real-time with a CGM.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    Elo
    Smart nutrition products made just for you.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Evie
    The smart ring designed for women’s health.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    Oova
    At-home hormone monitoring kits.
    Satisfy Running
    Technical equipment for running and the outdoors
    Open
    Live and On Demand mindfulness classes to help you be present.
    ZOE
    Change the way you eat, feel and live.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    Promix
    Natural supplements that contain only the purest ingredients.
    Rally
    A low-impact handheld body massager.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    HOKA
    A bold approach to performance footwear and apparel.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
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