SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
arrow
Barry’s
The original high-intensity interval workout, combining running and weights.
Volt
Personalized training fitness plans for every goal.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
TRX
Equipment, training and education to empower movement for every body.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
KANE
Active recovery footwear and accessories.
pliability
On-demand videos for stretching, breathing, and meditation.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Nike
Workout and everyday essentials for a life well lived
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Open
Live and On Demand mindfulness classes to help you be present.
Sweaty Betty
Women's fitness clothing without compromising on style.
BodyBio
Supplements to improve the health of every cell in the body.
Neuro
Nootropic gum and mints to refresh your mind and body.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Elo
Smart nutrition products made just for you.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Ten Thousand
Training gear developed and tested by core athletes.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Rumble
Full-body, boxing-inspired group fitness classes.
Alma
Your nutrition companion.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Oova
At-home hormone monitoring kits.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Signos
See how your body responds to food in real-time with a CGM.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
FORM
Smart, augmented reality swimming goggles.
Skratch Labs
Sports nutrition designed to help you perform better.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Satisfy Running
Technical equipment for running and the outdoors
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Sans
Elegant, powerful air and water purification.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Viome
At-home oral microbiome tests with personalized oral health products.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Alter
At-home fitness system powered by your genes and biometrics.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Harken Sweets
Iconic treats made with the date superfood.
Therabody
Science-backed solutions to help you feel better all year long.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Brooks
Your go-to company for anything and everything related to the run
WaterRower
The original water resistance rowing machine.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Daylight
A more caring computer.
Fount
Health and performance advisor trusted by the world's top performers.
Hyperice
Products to help everyone on Earth move better, live better, and be better
NOVOS
Slowing aging at a cellular level.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Barcode
A better-for-you, ashwagandha-powered fitness water
On
Swiss-engineered performance running shoes and apparel
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
FitnessAI
Get stronger, faster with artificial intelligence
Thesis
Personalized nootropics company to enhance mental performance.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Runna
Personalized training plans for running.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Somnee
Better sleep through neuroscience.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Oiselle
Premium women’s athletic apparel.
Stick Mobility
Movement made better with products and education
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
De La Calle
A Modern Mexican Soda
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Lifeforce
Understand your body and start living at your peak.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Withings
Wearables and technology to make better health part of daily life.
Haven Athletic
Organized bags for High Performance Athletes.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Remedy Place
Social wellness club.
ZOE
Change the way you eat, feel and live.
Tracksmith
Premium running equipment for racing, training and all conditions
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Ladder
Easy-to-follow workout plans can be done from anywhere.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
NordicTrack
Home gym and exercise equipment.
Seed
Clinically-studied probiotics to impact human and planetary health.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Odyssey
Mushroom-powered energy drinks.
Hilma
Running shoes with personalized fit for women.
Hero Bread
Low carb and zero carb bread and baked goods.
JETSET Pilates
A modern way to do Pilates.
Momentous
Products and tools that support the endless improvement of personal performance.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Bioniq
Personalized supplements, based on blood testing data.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
WHOOP
Your wearable health and fitness coach.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Supersapiens
Performance insights to help you become better.
FORM
Movement, nutrition, mindfulness, and community.
ŌURA
Smart rings that monitor your sleep and activity.
Wahoo
Connected indoor and outdoor training ecosystem.
Promix
Natural supplements that contain only the purest ingredients.
Kion
Supplements and functional foods for sustained, natural energy.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
AG1
The daily nutrients you need to support brain, gut and immune health.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Equinox
High-end health clubs.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Evie
The smart ring designed for women’s health.
Tonal
A home gym designed with your goals in mind.
HOKA
A bold approach to performance footwear and apparel.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Puori
Supplements that only consist of clean and natural based products.
Geviti
Concierge solutions for longevity.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
LyfeFuel
Plant-based whole food meals from nature.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
arrow