SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Alma
Your nutrition companion.
Stick Mobility
Movement made better with products and education
Therabody
Science-backed solutions to help you feel better all year long.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
FitnessAI
Get stronger, faster with artificial intelligence
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Neuro
Nootropic gum and mints to refresh your mind and body.
Promix
Natural supplements that contain only the purest ingredients.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Remedy Place
Social wellness club.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Tracksmith
Premium running equipment for racing, training and all conditions
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Momentous
Products and tools that support the endless improvement of personal performance.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Hilma
Running shoes with personalized fit for women.
Nike
Workout and everyday essentials for a life well lived
Harken Sweets
Iconic treats made with the date superfood.
KANE
Active recovery footwear and accessories.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Ladder
Easy-to-follow workout plans can be done from anywhere.
HOKA
A bold approach to performance footwear and apparel.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Open
Live and On Demand mindfulness classes to help you be present.
Barry’s
The original high-intensity interval workout, combining running and weights.
Somnee
Better sleep through neuroscience.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Puori
Supplements that only consist of clean and natural based products.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Volt
Personalized training fitness plans for every goal.
Rally
A low-impact handheld body massager.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
ŌURA
Smart rings that monitor your sleep and activity.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Supersapiens
Performance insights to help you become better.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Geviti
Concierge solutions for longevity.
Satisfy Running
Technical equipment for running and the outdoors
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Evie
The smart ring designed for women’s health.
WaterRower
The original water resistance rowing machine.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Viome
At-home oral microbiome tests with personalized oral health products.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Ten Thousand
Training gear developed and tested by core athletes.
Thesis
Personalized nootropics company to enhance mental performance.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Daylight
A more caring computer.
Signos
See how your body responds to food in real-time with a CGM.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Oova
At-home hormone monitoring kits.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Odyssey
Mushroom-powered energy drinks.
Sans
Elegant, powerful air and water purification.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
JETSET Pilates
A modern way to do Pilates.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Seed
Clinically-studied probiotics to impact human and planetary health.
Elo
Smart nutrition products made just for you.
AG1
The daily nutrients you need to support brain, gut and immune health.
TRX
Equipment, training and education to empower movement for every body.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
FORM
Smart, augmented reality swimming goggles.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
ZOE
Change the way you eat, feel and live.
Runna
Personalized training plans for running.
Hero Bread
Low carb and zero carb bread and baked goods.
Oiselle
Premium women’s athletic apparel.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
NOVOS
Slowing aging at a cellular level.
Skratch Labs
Sports nutrition designed to help you perform better.
NordicTrack
Home gym and exercise equipment.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Brooks
Your go-to company for anything and everything related to the run
BodyBio
Supplements to improve the health of every cell in the body.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Alter
At-home fitness system powered by your genes and biometrics.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Withings
Wearables and technology to make better health part of daily life.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Magic Mind
Energy shot infused with nootropics and adaptogens.
On
Swiss-engineered performance running shoes and apparel
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
LyfeFuel
Plant-based whole food meals from nature.
Kion
Supplements and functional foods for sustained, natural energy.
pliability
On-demand videos for stretching, breathing, and meditation.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
FORM
Movement, nutrition, mindfulness, and community.
Barcode
A better-for-you, ashwagandha-powered fitness water
Bioniq
Personalized supplements, based on blood testing data.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
TechnoGym
A world leader in the design of fitness and wellness equipment.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Haven Athletic
Organized bags for High Performance Athletes.
Fount
Health and performance advisor trusted by the world's top performers.
Tonal
A home gym designed with your goals in mind.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Myoform
Precision-engineered supplements, tailored to you.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WHOOP
Your wearable health and fitness coach.
Rumble
Full-body, boxing-inspired group fitness classes.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Equinox
High-end health clubs.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
De La Calle
A Modern Mexican Soda
Wahoo
Connected indoor and outdoor training ecosystem.
Lifeforce
Understand your body and start living at your peak.
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