SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Volt
Personalized training fitness plans for every goal.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Oova
At-home hormone monitoring kits.
FitnessAI
Get stronger, faster with artificial intelligence
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
De La Calle
A Modern Mexican Soda
Brooks
Your go-to company for anything and everything related to the run
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Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
FORM
Movement, nutrition, mindfulness, and community.
Myoform
Precision-engineered supplements, tailored to you.
Neuro
Nootropic gum and mints to refresh your mind and body.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Satisfy Running
Technical equipment for running and the outdoors
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
ŌURA
Smart rings that monitor your sleep and activity.
Rumble
Full-body, boxing-inspired group fitness classes.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Seed
Clinically-studied probiotics to impact human and planetary health.
Barcode
A better-for-you, ashwagandha-powered fitness water
Daylight
A more caring computer.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
BodyBio
Supplements to improve the health of every cell in the body.
Bioniq
Personalized supplements, based on blood testing data.
KANE
Active recovery footwear and accessories.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Therabody
Science-backed solutions to help you feel better all year long.
Runna
Personalized training plans for running.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Kion
Supplements and functional foods for sustained, natural energy.
Promix
Natural supplements that contain only the purest ingredients.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Puori
Supplements that only consist of clean and natural based products.
LyfeFuel
Plant-based whole food meals from nature.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
FORM
Smart, augmented reality swimming goggles.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Wahoo
Connected indoor and outdoor training ecosystem.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ten Thousand
Training gear developed and tested by core athletes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Harken Sweets
Iconic treats made with the date superfood.
AG1
The daily nutrients you need to support brain, gut and immune health.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
HOKA
A bold approach to performance footwear and apparel.
Barry’s
The original high-intensity interval workout, combining running and weights.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Oiselle
Premium women’s athletic apparel.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
pliability
On-demand videos for stretching, breathing, and meditation.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Alma
Your nutrition companion.
Alter
At-home fitness system powered by your genes and biometrics.
On
Swiss-engineered performance running shoes and apparel
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Sweaty Betty
Women's fitness clothing without compromising on style.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
ZOE
Change the way you eat, feel and live.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
WHOOP
Your wearable health and fitness coach.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Equinox
High-end health clubs.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Thesis
Personalized nootropics company to enhance mental performance.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Sans
Elegant, powerful air and water purification.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Tonal
A home gym designed with your goals in mind.
JETSET Pilates
A modern way to do Pilates.
Geviti
Concierge solutions for longevity.
WaterRower
The original water resistance rowing machine.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Hilma
Running shoes with personalized fit for women.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Fount
Health and performance advisor trusted by the world's top performers.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Haven Athletic
Organized bags for High Performance Athletes.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Viome
At-home oral microbiome tests with personalized oral health products.
Stick Mobility
Movement made better with products and education
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Momentous
Products and tools that support the endless improvement of personal performance.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
NOVOS
Slowing aging at a cellular level.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Open
Live and On Demand mindfulness classes to help you be present.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
TRX
Equipment, training and education to empower movement for every body.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tracksmith
Premium running equipment for racing, training and all conditions
Elo
Smart nutrition products made just for you.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Signos
See how your body responds to food in real-time with a CGM.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Lifeforce
Understand your body and start living at your peak.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Hero Bread
Low carb and zero carb bread and baked goods.
Evie
The smart ring designed for women’s health.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Supersapiens
Performance insights to help you become better.
Withings
Wearables and technology to make better health part of daily life.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Somnee
Better sleep through neuroscience.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Nike
Workout and everyday essentials for a life well lived
Remedy Place
Social wellness club.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Rally
A low-impact handheld body massager.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
NordicTrack
Home gym and exercise equipment.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Odyssey
Mushroom-powered energy drinks.
Skratch Labs
Sports nutrition designed to help you perform better.
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