SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Tracksmith
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Remedy Place
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Everlywell
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Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Preamble
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DryWater
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Elo
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Satisfy Running
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January AI
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Rumble
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Wahoo
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Seed
Clinically-studied probiotics to impact human and planetary health.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
FORM
Movement, nutrition, mindfulness, and community.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Arena
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Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Peloton
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Cymbiotika
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BodyBio
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Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Promix
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Neuro
Nootropic gum and mints to refresh your mind and body.
Daylight
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Hilma
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Oova
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PowerBlock
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FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Elysium Health
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Protekt
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Soulsway Practice
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Lifeforce
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FORWARD_Space
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Barcode
A better-for-you, ashwagandha-powered fitness water
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pliability
On-demand videos for stretching, breathing, and meditation.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
ZOE
Change the way you eat, feel and live.
Superfrau
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Hydrow
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Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Spoonful
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Stick Mobility
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Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Fitbit
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Vivobarefoot
Shoes designed to be as close to barefoot as possible.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Supersapiens
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RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Alter
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SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Magic Mind
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TRX
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Fabletics
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Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Athletic Greens
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InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Geviti
Concierge solutions for longevity.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Runna
Personalized training plans for running.
NordicTrack
Home gym and exercise equipment.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Oiselle
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Viome
At-home oral microbiome tests with personalized oral health products.
Nike
Workout and everyday essentials for a life well lived
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
On
Swiss-engineered performance running shoes and apparel
Hero Bread
Low carb and zero carb bread and baked goods.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
LyfeFuel
Plant-based whole food meals from nature.
Puori
Supplements that only consist of clean and natural based products.
Restore Hyper Wellness
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GORUCK
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Pvolve
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Nix
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Bandit
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Ice Barrel
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De La Calle
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Thesis
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Centr
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Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Wonderfeel
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Joydays
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The Movement Club
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ARMRA
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Sans
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Aviron
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Evie
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Frame
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100% plant-based protein powders and responsibly-sourced nootropics.
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ŌURA
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Topo Athletic
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Health-Ade
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FitnessAI
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Odyssey
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MUD\WTR
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Live Cushy™
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Tempo
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FORM
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Four Sigmatic
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Rhone
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NOBULL
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Kion
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Open
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Katalyst
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Therabody
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HOKA
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Signos
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Apothékary
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Barry’s
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Hyperice
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Future
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Athleta
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Sage + Sound
Wellness services, curated products, + mindfulness classes.
Haven Athletic
Organized bags for High Performance Athletes.
WHOOP
Your wearable health and fitness coach.
Bioniq
Personalized supplements, based on blood testing data.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Harken Sweets
Iconic treats made with the date superfood.
Fount
Health and performance advisor trusted by the world's top performers.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Equinox
High-end health clubs.
Withings
Wearables and technology to make better health part of daily life.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Alma
Your nutrition companion.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
KANE
Active recovery footwear and accessories.
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