SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Elo
Smart nutrition products made just for you.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Barcode
A better-for-you, ashwagandha-powered fitness water
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Rumble
Full-body, boxing-inspired group fitness classes.
Neuro
Nootropic gum and mints to refresh your mind and body.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Viome
At-home oral microbiome tests with personalized oral health products.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Hilma
Running shoes with personalized fit for women.
Remedy Place
Social wellness club.
Tracksmith
Premium running equipment for racing, training and all conditions
WHOOP
Your wearable health and fitness coach.
HOKA
A bold approach to performance footwear and apparel.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Odyssey
Mushroom-powered energy drinks.
Nike
Workout and everyday essentials for a life well lived
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Oova
At-home hormone monitoring kits.
Satisfy Running
Technical equipment for running and the outdoors
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
On
Swiss-engineered performance running shoes and apparel
Sweaty Betty
Women's fitness clothing without compromising on style.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Promix
Natural supplements that contain only the purest ingredients.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Stick Mobility
Movement made better with products and education
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Eight Sleep
Intelligent cooling and heating technology for any bed.
BodyBio
Supplements to improve the health of every cell in the body.
Equinox
High-end health clubs.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Bioniq
Personalized supplements, based on blood testing data.
Somnee
Better sleep through neuroscience.
FORM
Movement, nutrition, mindfulness, and community.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Seed
Clinically-studied probiotics to impact human and planetary health.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Tonal
A home gym designed with your goals in mind.
LyfeFuel
Plant-based whole food meals from nature.
Ten Thousand
Training gear developed and tested by core athletes.
NOVOS
Slowing aging at a cellular level.
Harken Sweets
Iconic treats made with the date superfood.
Therabody
Science-backed solutions to help you feel better all year long.
Hero Bread
Low carb and zero carb bread and baked goods.
Momentous
Products and tools that support the endless improvement of personal performance.
TRX
Equipment, training and education to empower movement for every body.
De La Calle
A Modern Mexican Soda
ŌURA
Smart rings that monitor your sleep and activity.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Geviti
Concierge solutions for longevity.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Runna
Personalized training plans for running.
KANE
Active recovery footwear and accessories.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
FitnessAI
Get stronger, faster with artificial intelligence
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Rally
A low-impact handheld body massager.
Thesis
Personalized nootropics company to enhance mental performance.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
pliability
On-demand videos for stretching, breathing, and meditation.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Skratch Labs
Sports nutrition designed to help you perform better.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Alma
Your nutrition companion.
Haven Athletic
Organized bags for High Performance Athletes.
WaterRower
The original water resistance rowing machine.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
JETSET Pilates
A modern way to do Pilates.
Oiselle
Premium women’s athletic apparel.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
TechnoGym
A world leader in the design of fitness and wellness equipment.
Myoform
Precision-engineered supplements, tailored to you.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Alter
At-home fitness system powered by your genes and biometrics.
ZOE
Change the way you eat, feel and live.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Brooks
Your go-to company for anything and everything related to the run
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
AG1
The daily nutrients you need to support brain, gut and immune health.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
NordicTrack
Home gym and exercise equipment.
FORM
Smart, augmented reality swimming goggles.
Evie
The smart ring designed for women’s health.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Sans
Elegant, powerful air and water purification.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Signos
See how your body responds to food in real-time with a CGM.
Open
Live and On Demand mindfulness classes to help you be present.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Barry’s
The original high-intensity interval workout, combining running and weights.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Withings
Wearables and technology to make better health part of daily life.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Wahoo
Connected indoor and outdoor training ecosystem.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Lifeforce
Understand your body and start living at your peak.
Fount
Health and performance advisor trusted by the world's top performers.
Puori
Supplements that only consist of clean and natural based products.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Kion
Supplements and functional foods for sustained, natural energy.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Daylight
A more caring computer.
Volt
Personalized training fitness plans for every goal.
Supersapiens
Performance insights to help you become better.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Ladder
Easy-to-follow workout plans can be done from anywhere.
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