SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
arrow
Signos
See how your body responds to food in real-time with a CGM.
WaterRower
The original water resistance rowing machine.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Alter
At-home fitness system powered by your genes and biometrics.
Harken Sweets
Iconic treats made with the date superfood.
Nike
Workout and everyday essentials for a life well lived
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Somnee
Better sleep through neuroscience.
TRX
Equipment, training and education to empower movement for every body.
Odyssey
Mushroom-powered energy drinks.
Volt
Personalized training fitness plans for every goal.
Wahoo
Connected indoor and outdoor training ecosystem.
Live Cushy™
Organic, plant-based anti-chafe sticks.
ŌURA
Smart rings that monitor your sleep and activity.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Promix
Natural supplements that contain only the purest ingredients.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Daylight
A more caring computer.
Puori
Supplements that only consist of clean and natural based products.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Haven Athletic
Organized bags for High Performance Athletes.
Sweaty Betty
Women's fitness clothing without compromising on style.
Myoform
Precision-engineered supplements, tailored to you.
Geviti
Concierge solutions for longevity.
Alma
Your nutrition companion.
HOKA
A bold approach to performance footwear and apparel.
Lifeforce
Understand your body and start living at your peak.
ZOE
Change the way you eat, feel and live.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Eight Sleep
Intelligent cooling and heating technology for any bed.
AG1
The daily nutrients you need to support brain, gut and immune health.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Tracksmith
Premium running equipment for racing, training and all conditions
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Neuro
Nootropic gum and mints to refresh your mind and body.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
JETSET Pilates
A modern way to do Pilates.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Ten Thousand
Training gear developed and tested by core athletes.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Withings
Wearables and technology to make better health part of daily life.
Therabody
Science-backed solutions to help you feel better all year long.
Tonal
A home gym designed with your goals in mind.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Supersapiens
Performance insights to help you become better.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Open
Live and On Demand mindfulness classes to help you be present.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Runna
Personalized training plans for running.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Stick Mobility
Movement made better with products and education
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Seed
Clinically-studied probiotics to impact human and planetary health.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Ladder
Easy-to-follow workout plans can be done from anywhere.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Sans
Elegant, powerful air and water purification.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
pliability
On-demand videos for stretching, breathing, and meditation.
De La Calle
A Modern Mexican Soda
Satisfy Running
Technical equipment for running and the outdoors
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Fount
Health and performance advisor trusted by the world's top performers.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Viome
At-home oral microbiome tests with personalized oral health products.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Bioniq
Personalized supplements, based on blood testing data.
BodyBio
Supplements to improve the health of every cell in the body.
Hilma
Running shoes with personalized fit for women.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
FORM
Movement, nutrition, mindfulness, and community.
FitnessAI
Get stronger, faster with artificial intelligence
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
On
Swiss-engineered performance running shoes and apparel
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
LyfeFuel
Plant-based whole food meals from nature.
Barry’s
The original high-intensity interval workout, combining running and weights.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
ALO
Yoga leggings, clothes, and accessories for studio to street.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Hero Bread
Low carb and zero carb bread and baked goods.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
NOVOS
Slowing aging at a cellular level.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Elo
Smart nutrition products made just for you.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Thesis
Personalized nootropics company to enhance mental performance.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Equinox
High-end health clubs.
NordicTrack
Home gym and exercise equipment.
Kion
Supplements and functional foods for sustained, natural energy.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Evie
The smart ring designed for women’s health.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Barcode
A better-for-you, ashwagandha-powered fitness water
Brooks
Your go-to company for anything and everything related to the run
Skratch Labs
Sports nutrition designed to help you perform better.
FORM
Smart, augmented reality swimming goggles.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Oiselle
Premium women’s athletic apparel.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Rumble
Full-body, boxing-inspired group fitness classes.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Rally
A low-impact handheld body massager.
Oova
At-home hormone monitoring kits.
WHOOP
Your wearable health and fitness coach.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Remedy Place
Social wellness club.
KANE
Active recovery footwear and accessories.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Momentous
Products and tools that support the endless improvement of personal performance.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
arrow