SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Neuro
Nootropic gum and mints to refresh your mind and body.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Fount
Health and performance advisor trusted by the world's top performers.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
LyfeFuel
Plant-based whole food meals from nature.
Stick Mobility
Movement made better with products and education
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
FORM
Smart, augmented reality swimming goggles.
FORM
Movement, nutrition, mindfulness, and community.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Rally
A low-impact handheld body massager.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Barry’s
The original high-intensity interval workout, combining running and weights.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Wahoo
Connected indoor and outdoor training ecosystem.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Rumble
Full-body, boxing-inspired group fitness classes.
Alter
At-home fitness system powered by your genes and biometrics.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
BodyBio
Supplements to improve the health of every cell in the body.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
KANE
Active recovery footwear and accessories.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Seed
Clinically-studied probiotics to impact human and planetary health.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Momentous
Products and tools that support the endless improvement of personal performance.
Bioniq
Personalized supplements, based on blood testing data.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Viome
At-home oral microbiome tests with personalized oral health products.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Open
Live and On Demand mindfulness classes to help you be present.
Live Cushy™
Organic, plant-based anti-chafe sticks.
TRX
Equipment, training and education to empower movement for every body.
Hyperice
Products to help everyone on Earth move better, live better, and be better
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Kion
Supplements and functional foods for sustained, natural energy.
WHOOP
Your wearable health and fitness coach.
Signos
See how your body responds to food in real-time with a CGM.
Daylight
A more caring computer.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
FitnessAI
Get stronger, faster with artificial intelligence
NordicTrack
Home gym and exercise equipment.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Haven Athletic
Organized bags for High Performance Athletes.
Runna
Personalized training plans for running.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
AG1
The daily nutrients you need to support brain, gut and immune health.
Brooks
Your go-to company for anything and everything related to the run
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Oova
At-home hormone monitoring kits.
Oiselle
Premium women’s athletic apparel.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Alma
Your nutrition companion.
Odyssey
Mushroom-powered energy drinks.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Withings
Wearables and technology to make better health part of daily life.
WaterRower
The original water resistance rowing machine.
ŌURA
Smart rings that monitor your sleep and activity.
Equinox
High-end health clubs.
JETSET Pilates
A modern way to do Pilates.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
pliability
On-demand videos for stretching, breathing, and meditation.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Nike
Workout and everyday essentials for a life well lived
Hilma
Running shoes with personalized fit for women.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Hero Bread
Low carb and zero carb bread and baked goods.
Puori
Supplements that only consist of clean and natural based products.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Thesis
Personalized nootropics company to enhance mental performance.
HOKA
A bold approach to performance footwear and apparel.
Barcode
A better-for-you, ashwagandha-powered fitness water
Remedy Place
Social wellness club.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
ALO
Yoga leggings, clothes, and accessories for studio to street.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Tonal
A home gym designed with your goals in mind.
Satisfy Running
Technical equipment for running and the outdoors
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
ZOE
Change the way you eat, feel and live.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Promix
Natural supplements that contain only the purest ingredients.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Therabody
Science-backed solutions to help you feel better all year long.
Ten Thousand
Training gear developed and tested by core athletes.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
De La Calle
A Modern Mexican Soda
Harken Sweets
Iconic treats made with the date superfood.
Evie
The smart ring designed for women’s health.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Supersapiens
Performance insights to help you become better.
Skratch Labs
Sports nutrition designed to help you perform better.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
On
Swiss-engineered performance running shoes and apparel
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Somnee
Better sleep through neuroscience.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Geviti
Concierge solutions for longevity.
Sans
Elegant, powerful air and water purification.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Tracksmith
Premium running equipment for racing, training and all conditions
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
NOVOS
Slowing aging at a cellular level.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Myoform
Precision-engineered supplements, tailored to you.
Lifeforce
Understand your body and start living at your peak.
Volt
Personalized training fitness plans for every goal.
Sweaty Betty
Women's fitness clothing without compromising on style.
Elo
Smart nutrition products made just for you.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Ladder
Easy-to-follow workout plans can be done from anywhere.
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