obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Open
Live and On Demand mindfulness classes to help you be present.
Somnee
Better sleep through neuroscience.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Sweaty Betty
Women's fitness clothing without compromising on style.
Stick Mobility
Movement made better with products and education
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Oova
At-home hormone monitoring kits.
Puori
Supplements that only consist of clean and natural based products.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Hero Bread
Low carb and zero carb bread and baked goods.
Withings
Wearables and technology to make better health part of daily life.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
TechnoGym
A world leader in the design of fitness and wellness equipment.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Equinox
High-end health clubs.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
KANE
Active recovery footwear and accessories.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Tracksmith
Premium running equipment for racing, training and all conditions
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Supersapiens
Performance insights to help you become better.
De La Calle
A Modern Mexican Soda
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Skratch Labs
Sports nutrition designed to help you perform better.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
NordicTrack
Home gym and exercise equipment.
Magic Mind
Energy shot infused with nootropics and adaptogens.
ŌURA
Smart rings that monitor your sleep and activity.
LyfeFuel
Plant-based whole food meals from nature.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Satisfy Running
Technical equipment for running and the outdoors
JETSET Pilates
A modern way to do Pilates.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
WHOOP
Your wearable health and fitness coach.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Barry’s
The original high-intensity interval workout, combining running and weights.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Momentous
Products and tools that support the endless improvement of personal performance.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Viome
At-home oral microbiome tests with personalized oral health products.
NOVOS
Slowing aging at a cellular level.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Thesis
Personalized nootropics company to enhance mental performance.
Evie
The smart ring designed for women’s health.
Neuro
Nootropic gum and mints to refresh your mind and body.
Signos
See how your body responds to food in real-time with a CGM.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Brooks
Your go-to company for anything and everything related to the run
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
FORM
Smart, augmented reality swimming goggles.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Elo
Smart nutrition products made just for you.
Eight Sleep
Intelligent cooling and heating technology for any bed.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Kion
Supplements and functional foods for sustained, natural energy.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
WaterRower
The original water resistance rowing machine.
Odyssey
Mushroom-powered energy drinks.
Alter
At-home fitness system powered by your genes and biometrics.
Volt
Personalized training fitness plans for every goal.
pliability
On-demand videos for stretching, breathing, and meditation.
Harken Sweets
Iconic treats made with the date superfood.
Haven Athletic
Organized bags for High Performance Athletes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Oiselle
Premium women’s athletic apparel.
Ten Thousand
Training gear developed and tested by core athletes.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Runna
Personalized training plans for running.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
FitnessAI
Get stronger, faster with artificial intelligence
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Remedy Place
Social wellness club.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Geviti
Concierge solutions for longevity.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Rumble
Full-body, boxing-inspired group fitness classes.
Therabody
Science-backed solutions to help you feel better all year long.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Bioniq
Personalized supplements, based on blood testing data.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Daylight
A more caring computer.
FORM
Movement, nutrition, mindfulness, and community.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Lifeforce
Understand your body and start living at your peak.
TRX
Equipment, training and education to empower movement for every body.
Fount
Health and performance advisor trusted by the world's top performers.
Barcode
A better-for-you, ashwagandha-powered fitness water
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Promix
Natural supplements that contain only the purest ingredients.
Tonal
A home gym designed with your goals in mind.
Hilma
Running shoes with personalized fit for women.
HOKA
A bold approach to performance footwear and apparel.
Seed
Clinically-studied probiotics to impact human and planetary health.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Wahoo
Connected indoor and outdoor training ecosystem.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Nike
Workout and everyday essentials for a life well lived
On
Swiss-engineered performance running shoes and apparel
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
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