obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Elo
Smart nutrition products made just for you.
Viome
At-home oral microbiome tests with personalized oral health products.
On
Swiss-engineered performance running shoes and apparel
Promix
Natural supplements that contain only the purest ingredients.
Evie
The smart ring designed for women’s health.
WHOOP
Your wearable health and fitness coach.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Therabody
Science-backed solutions to help you feel better all year long.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tonal
A home gym designed with your goals in mind.
De La Calle
A Modern Mexican Soda
Kion
Supplements and functional foods for sustained, natural energy.
Seed
Clinically-studied probiotics to impact human and planetary health.
Oiselle
Premium women’s athletic apparel.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Hero Bread
Low carb and zero carb bread and baked goods.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
ŌURA
Smart rings that monitor your sleep and activity.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Open
Live and On Demand mindfulness classes to help you be present.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Barcode
A better-for-you, ashwagandha-powered fitness water
Alter
At-home fitness system powered by your genes and biometrics.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Momentous
Products and tools that support the endless improvement of personal performance.
LyfeFuel
Plant-based whole food meals from nature.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
KANE
Active recovery footwear and accessories.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Neuro
Nootropic gum and mints to refresh your mind and body.
Satisfy Running
Technical equipment for running and the outdoors
TechnoGym
A world leader in the design of fitness and wellness equipment.
Supersapiens
Performance insights to help you become better.
Bioniq
Personalized supplements, based on blood testing data.
pliability
On-demand videos for stretching, breathing, and meditation.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Volt
Personalized training fitness plans for every goal.
Tracksmith
Premium running equipment for racing, training and all conditions
Ladder
Easy-to-follow workout plans can be done from anywhere.
WaterRower
The original water resistance rowing machine.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Skratch Labs
Sports nutrition designed to help you perform better.
Equinox
High-end health clubs.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Harken Sweets
Iconic treats made with the date superfood.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Thesis
Personalized nootropics company to enhance mental performance.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Haven Athletic
Organized bags for High Performance Athletes.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Ten Thousand
Training gear developed and tested by core athletes.
Sweaty Betty
Women's fitness clothing without compromising on style.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Nike
Workout and everyday essentials for a life well lived
FitnessAI
Get stronger, faster with artificial intelligence
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Fount
Health and performance advisor trusted by the world's top performers.
Stick Mobility
Movement made better with products and education
Lifeforce
Understand your body and start living at your peak.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Odyssey
Mushroom-powered energy drinks.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
TRX
Equipment, training and education to empower movement for every body.
HOKA
A bold approach to performance footwear and apparel.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Brooks
Your go-to company for anything and everything related to the run
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Runna
Personalized training plans for running.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Signos
See how your body responds to food in real-time with a CGM.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Hilma
Running shoes with personalized fit for women.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Wahoo
Connected indoor and outdoor training ecosystem.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
KEY
All-natural drink that provides long lasting energy from ketones
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Puori
Supplements that only consist of clean and natural based products.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Remedy Place
Social wellness club.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Rumble
Full-body, boxing-inspired group fitness classes.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Barry’s
The original high-intensity interval workout, combining running and weights.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Withings
Wearables and technology to make better health part of daily life.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Oova
At-home hormone monitoring kits.
NordicTrack
Home gym and exercise equipment.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
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