obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Tonal
A home gym designed with your goals in mind.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
FitnessAI
Get stronger, faster with artificial intelligence
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Hero Bread
Low carb and zero carb bread and baked goods.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
ŌURA
Smart rings that monitor your sleep and activity.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Myoform
Precision-engineered supplements, tailored to you.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Seed
Clinically-studied probiotics to impact human and planetary health.
Fount
Health and performance advisor trusted by the world's top performers.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
ZOE
Change the way you eat, feel and live.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
pliability
On-demand videos for stretching, breathing, and meditation.
Oova
At-home hormone monitoring kits.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Somnee
Better sleep through neuroscience.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Oiselle
Premium women’s athletic apparel.
Kion
Supplements and functional foods for sustained, natural energy.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
WaterRower
The original water resistance rowing machine.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Signos
See how your body responds to food in real-time with a CGM.
JETSET Pilates
A modern way to do Pilates.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Daylight
A more caring computer.
Volt
Personalized training fitness plans for every goal.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
BodyBio
Supplements to improve the health of every cell in the body.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Elo
Smart nutrition products made just for you.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Lifeforce
Understand your body and start living at your peak.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Open
Live and On Demand mindfulness classes to help you be present.
Bioniq
Personalized supplements, based on blood testing data.
Alter
At-home fitness system powered by your genes and biometrics.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Viome
At-home oral microbiome tests with personalized oral health products.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Rally
A low-impact handheld body massager.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Neuro
Nootropic gum and mints to refresh your mind and body.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
FORM
Smart, augmented reality swimming goggles.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Satisfy Running
Technical equipment for running and the outdoors
Equinox
High-end health clubs.
Therabody
Science-backed solutions to help you feel better all year long.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Alma
Your nutrition companion.
NordicTrack
Home gym and exercise equipment.
Rumble
Full-body, boxing-inspired group fitness classes.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
De La Calle
A Modern Mexican Soda
Nike
Workout and everyday essentials for a life well lived
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Brooks
Your go-to company for anything and everything related to the run
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
HOKA
A bold approach to performance footwear and apparel.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Remedy Place
Social wellness club.
Haven Athletic
Organized bags for High Performance Athletes.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
WHOOP
Your wearable health and fitness coach.
Hilma
Running shoes with personalized fit for women.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Barcode
A better-for-you, ashwagandha-powered fitness water
Tracksmith
Premium running equipment for racing, training and all conditions
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
AG1
The daily nutrients you need to support brain, gut and immune health.
Harken Sweets
Iconic treats made with the date superfood.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Thesis
Personalized nootropics company to enhance mental performance.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Odyssey
Mushroom-powered energy drinks.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Geviti
Concierge solutions for longevity.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Barry’s
The original high-intensity interval workout, combining running and weights.
FORM
Movement, nutrition, mindfulness, and community.
Evie
The smart ring designed for women’s health.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Puori
Supplements that only consist of clean and natural based products.
NOVOS
Slowing aging at a cellular level.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
TRX
Equipment, training and education to empower movement for every body.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
On
Swiss-engineered performance running shoes and apparel
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Sweaty Betty
Women's fitness clothing without compromising on style.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Promix
Natural supplements that contain only the purest ingredients.
Withings
Wearables and technology to make better health part of daily life.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Live Cushy™
Organic, plant-based anti-chafe sticks.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
LyfeFuel
Plant-based whole food meals from nature.
Runna
Personalized training plans for running.
Supersapiens
Performance insights to help you become better.
Sans
Elegant, powerful air and water purification.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Stick Mobility
Movement made better with products and education
KANE
Active recovery footwear and accessories.
Skratch Labs
Sports nutrition designed to help you perform better.
Momentous
Products and tools that support the endless improvement of personal performance.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Ten Thousand
Training gear developed and tested by core athletes.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Wahoo
Connected indoor and outdoor training ecosystem.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
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