obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
NOVOS
Slowing aging at a cellular level.
Nike
Workout and everyday essentials for a life well lived
Magic Mind
Energy shot infused with nootropics and adaptogens.
Kion
Supplements and functional foods for sustained, natural energy.
Barcode
A better-for-you, ashwagandha-powered fitness water
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Rally
A low-impact handheld body massager.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Bioniq
Personalized supplements, based on blood testing data.
Wahoo
Connected indoor and outdoor training ecosystem.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Therabody
Science-backed solutions to help you feel better all year long.
WHOOP
Your wearable health and fitness coach.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
AG1
The daily nutrients you need to support brain, gut and immune health.
FORM
Movement, nutrition, mindfulness, and community.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Haven Athletic
Organized bags for High Performance Athletes.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Tonal
A home gym designed with your goals in mind.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Geviti
Concierge solutions for longevity.
On
Swiss-engineered performance running shoes and apparel
Hilma
Running shoes with personalized fit for women.
Lifeforce
Understand your body and start living at your peak.
Brooks
Your go-to company for anything and everything related to the run
HOKA
A bold approach to performance footwear and apparel.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
ZOE
Change the way you eat, feel and live.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Harken Sweets
Iconic treats made with the date superfood.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
NordicTrack
Home gym and exercise equipment.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
TRX
Equipment, training and education to empower movement for every body.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Oiselle
Premium women’s athletic apparel.
Skratch Labs
Sports nutrition designed to help you perform better.
Remedy Place
Social wellness club.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Barry’s
The original high-intensity interval workout, combining running and weights.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Momentous
Products and tools that support the endless improvement of personal performance.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Rumble
Full-body, boxing-inspired group fitness classes.
Sans
Elegant, powerful air and water purification.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
KANE
Active recovery footwear and accessories.
Elo
Smart nutrition products made just for you.
WaterRower
The original water resistance rowing machine.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Odyssey
Mushroom-powered energy drinks.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
FitnessAI
Get stronger, faster with artificial intelligence
Sweaty Betty
Women's fitness clothing without compromising on style.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Viome
At-home oral microbiome tests with personalized oral health products.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Ten Thousand
Training gear developed and tested by core athletes.
Somnee
Better sleep through neuroscience.
Tracksmith
Premium running equipment for racing, training and all conditions
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Myoform
Precision-engineered supplements, tailored to you.
JETSET Pilates
A modern way to do Pilates.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
LyfeFuel
Plant-based whole food meals from nature.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Open
Live and On Demand mindfulness classes to help you be present.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Hero Bread
Low carb and zero carb bread and baked goods.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
FORM
Smart, augmented reality swimming goggles.
pliability
On-demand videos for stretching, breathing, and meditation.
Supersapiens
Performance insights to help you become better.
Withings
Wearables and technology to make better health part of daily life.
Stick Mobility
Movement made better with products and education
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Oova
At-home hormone monitoring kits.
Runna
Personalized training plans for running.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Daylight
A more caring computer.
Thesis
Personalized nootropics company to enhance mental performance.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Neuro
Nootropic gum and mints to refresh your mind and body.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Fount
Health and performance advisor trusted by the world's top performers.
Puori
Supplements that only consist of clean and natural based products.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
BodyBio
Supplements to improve the health of every cell in the body.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Signos
See how your body responds to food in real-time with a CGM.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Evie
The smart ring designed for women’s health.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
De La Calle
A Modern Mexican Soda
Equinox
High-end health clubs.
Seed
Clinically-studied probiotics to impact human and planetary health.
Promix
Natural supplements that contain only the purest ingredients.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
ŌURA
Smart rings that monitor your sleep and activity.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Volt
Personalized training fitness plans for every goal.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Alter
At-home fitness system powered by your genes and biometrics.
Alma
Your nutrition companion.
Satisfy Running
Technical equipment for running and the outdoors
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