obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
arrow
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Tracksmith
Premium running equipment for racing, training and all conditions
Hero Bread
Low carb and zero carb bread and baked goods.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ten Thousand
Training gear developed and tested by core athletes.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Alter
At-home fitness system powered by your genes and biometrics.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Lifeforce
Understand your body and start living at your peak.
pliability
On-demand videos for stretching, breathing, and meditation.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Kion
Supplements and functional foods for sustained, natural energy.
Seed
Clinically-studied probiotics to impact human and planetary health.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
KEY
All-natural drink that provides long lasting energy from ketones
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Satisfy Running
Technical equipment for running and the outdoors
Withings
Wearables and technology to make better health part of daily life.
Thesis
Personalized nootropics company to enhance mental performance.
On
Swiss-engineered performance running shoes and apparel
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Stick Mobility
Movement made better with products and education
Supersapiens
Performance insights to help you become better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
LyfeFuel
Plant-based whole food meals from nature.
Volt
Personalized training fitness plans for every goal.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
WHOOP
Your wearable health and fitness coach.
Wahoo
Connected indoor and outdoor training ecosystem.
Brooks
Your go-to company for anything and everything related to the run
Skratch Labs
Sports nutrition designed to help you perform better.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Puori
Supplements that only consist of clean and natural based products.
Evie
The smart ring designed for women’s health.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Hilma
Running shoes with personalized fit for women.
Oova
At-home hormone monitoring kits.
Open
Live and On Demand mindfulness classes to help you be present.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Elo
Smart nutrition products made just for you.
Barry’s
The original high-intensity interval workout, combining running and weights.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Harken Sweets
Iconic treats made with the date superfood.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
TRX
Equipment, training and education to empower movement for every body.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Sweaty Betty
Women's fitness clothing without compromising on style.
Barcode
A better-for-you, ashwagandha-powered fitness water
Momentous
Products and tools that support the endless improvement of personal performance.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Fount
Health and performance advisor trusted by the world's top performers.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Signos
See how your body responds to food in real-time with a CGM.
Bioniq
Personalized supplements, based on blood testing data.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Tonal
A home gym designed with your goals in mind.
ŌURA
Smart rings that monitor your sleep and activity.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
HOKA
A bold approach to performance footwear and apparel.
Promix
Natural supplements that contain only the purest ingredients.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
KANE
Active recovery footwear and accessories.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Oiselle
Premium women’s athletic apparel.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
WaterRower
The original water resistance rowing machine.
De La Calle
A Modern Mexican Soda
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Eight Sleep
Intelligent cooling and heating technology for any bed.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
NordicTrack
Home gym and exercise equipment.
Runna
Personalized training plans for running.
Haven Athletic
Organized bags for High Performance Athletes.
Equinox
High-end health clubs.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Remedy Place
Social wellness club.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Rumble
Full-body, boxing-inspired group fitness classes.
Nike
Workout and everyday essentials for a life well lived
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Neuro
Nootropic gum and mints to refresh your mind and body.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Odyssey
Mushroom-powered energy drinks.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Viome
At-home oral microbiome tests with personalized oral health products.
Therabody
Science-backed solutions to help you feel better all year long.
Ladder
Easy-to-follow workout plans can be done from anywhere.
arrow