Fabletics

Fashionable, high-performance active lifestyle products at an accessible price.
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Fabletics

About Fabletics

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, Fabletics aims to evolve activewear beyond the gym, into every walk of life. The brand is driven by its  VIP membership program serving over 2 million loyal members worldwide.

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Key Facts
Founded
2013
Founders
Kate Hudson, Don Ressler, and Adam Goldenberg
HQ
El Segundo, CA

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Targeted nutritional formulations, inspired by nature and backed by science.
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A more caring computer.
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Barcode
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Fitness app with over 1,500 immersive audio-guided workouts
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Tracksmith
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Premium running equipment for racing, training and all conditions
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Preamble
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Shifting the focus from reactive “sick” care to proactive “health” care.
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Oova test kits
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At-home hormone monitoring kits.
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obé Fitness
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Cardio, strength, yoga, and more—at-home workouts made for women.
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Cymbiotika
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Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
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Haven Athletic Bags
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Joydays Cookie
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Clean, effective herbal remedies that target the root cause of health imbalances.
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Plant-based whole food meals from nature.
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Bioniq
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SweatHouz
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Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
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Natural liquid supplements to make drinking more water easy and more effective.
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Runna App
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Personalized training plans for running.
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Omorpho
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Weighted training gear to help you build strength and boost your cardio.
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Seed microbiome
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Clinically-studied probiotics to impact human and planetary health.
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Cure Hydration
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Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
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Pliability stretching app
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On-demand videos for stretching, breathing, and meditation.
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GORUCK rucker bags
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GORUCK makes gear, apparel, and footwear designed for rucking.
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RPM Training Sandbag
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Treadmill-based interval workout, combining cardio and strength training.
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Vivibarefoot
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Garmin
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LMNT Electrolytes
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Gainful Products
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January AI
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January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
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Signos
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See how your body responds to food in real-time with a CGM.
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Eight Sleep
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Intelligent cooling and heating technology for any bed.
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Evie Ring
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The smart ring designed for women’s health.
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Nix Biosensor
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Athleta
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Rhone
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Men's high-performance activewear engineered for comfort and active lifestyles.
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Sweaty Betty
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Outdoor Voices leggings
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Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
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Lifeforce app
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Maurten Solid 225
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Viome
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Fount
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Four Sigmatic organic protein
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Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
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Liquid IV
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Ketone-IQ
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Unlock the power of natural ketones — no fasting or keto diet required.
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NOBULL Clothing
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Withings Body Smart
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Wearables and technology to make better health part of daily life.
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TechnoGym
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A world leader in the design of fitness and wellness equipment.
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PowerBlock Pro 32
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Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
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Health-Ade
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Wahoo Kickr Bike Shift
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Echelon Connect EX-5s-22 bike
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Echelon brings immersive studio-quality workouts to the convenience of your home.
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Supersapiens CGM
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Performance insights to help you become better.
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ŌURA
Smart rings that monitor your sleep and activity.
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AG1 by Athletic Greens
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The daily nutrients you need to support brain, gut and immune health.
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Tonal
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A home gym designed with your goals in mind.
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Oiselle
Oiselle
Premium women’s athletic apparel.
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Tempo Fit
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Adaptable training plans and responsive workout guidance tuned to your body.
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Thesis nootropics
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Personalized nootropics company to enhance mental performance.
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TRX
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Equipment, training and education to empower movement for every body.
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Peloton Bike+
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Expert instruction and workout experiences for anyone, anywhere.
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Hydrow
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Connected rowers that leverage technology to bring the on-water experience to the home.
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Arena fitness
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Smart home gym, designed by athletes and coaches to enable fitness at home.
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Kion
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Supplements and functional foods for sustained, natural energy.
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On Running
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Swiss-engineered performance running shoes and apparel
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Cheribundi
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Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
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Promix Nutrition
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Natural supplements that contain only the purest ingredients.
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Hero Bread
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Low carb and zero carb bread and baked goods.
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Skratch Labs
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Sports nutrition designed to help you perform better.
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Harken Sweets
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Iconic treats made with the date superfood.
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Elo Smart Protein
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Smart nutrition products made just for you.
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Topo Athletic Shoes
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Performance footwear designed to help you move freely and comfortably.
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Sauna House
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Sustainable bathhouses featuring sauna, cold plunges and good vibes.
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Plunge
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
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Remedy Place
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Social wellness club.
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Whoop 4.0
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Your wearable health and fitness coach.
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KANE Footwear
KANE
Active recovery footwear and accessories.
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Satisfy Running
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Technical equipment for running and the outdoors
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Hilma
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Running shoes with personalized fit for women.
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Ten Thousand
Ten Thousand
Training gear developed and tested by core athletes.
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HOKA Arahi 7
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A bold approach to performance footwear and apparel.
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Therabody Massage Gun
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Science-backed solutions to help you feel better all year long.
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Hyperice Hypervolt 2
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Products to help everyone on Earth move better, live better, and be better
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