FORM

Movement, nutrition, mindfulness, and community.

About FORM

Founded in 2021 by best friends Sami Clarke and Sami Bernstein Spalter, FORM is a digital wellness platform empowering women to embrace a holistic approach to self-care. Offering a diverse range of workouts, from pilates and strength training to mindfulness practices, FORM supports women of all fitness levels in unlocking their best selves through weekly schedules, monthly programs, and over 300+ workouts.

At its core, FORM is a community-driven brand, connecting women globally through WhatsApp groups, accountability partnerships, and live events. With a strong ambassador program and a focus on inspiring women to stay motivated, FORM is a space where women can thrive—mind, body, and soul.

In addition to its digital platform, FORM has expanded into the activewear space with Shop FORM, a rapidly growing segment of the brand. Offering everything from performance gear to everyday essentials, Shop FORM ensures you have everything you need to complement your wellness routine.

Key info
Founders
ami Clarke and Sami Bernstein Spalter
Founded
2021
HQ
Los Angeles, CA
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Thesis
Personalized nootropics company to enhance mental performance.
Evie
The smart ring designed for women’s health.
pliability
On-demand videos for stretching, breathing, and meditation.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Hero Bread
Low carb and zero carb bread and baked goods.
HOKA
A bold approach to performance footwear and apparel.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
FORM
Smart, augmented reality swimming goggles.
Ladder
Easy-to-follow workout plans can be done from anywhere.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Barcode
A better-for-you, ashwagandha-powered fitness water
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
AG1
The daily nutrients you need to support brain, gut and immune health.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
TRX
Equipment, training and education to empower movement for every body.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
KANE
Active recovery footwear and accessories.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Odyssey
Mushroom-powered energy drinks.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
WHOOP
Your wearable health and fitness coach.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
FitnessAI
Get stronger, faster with artificial intelligence
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
ZOE
Change the way you eat, feel and live.
Supersapiens
Performance insights to help you become better.
Withings
Wearables and technology to make better health part of daily life.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Brooks
Your go-to company for anything and everything related to the run
Magic Mind
Energy shot infused with nootropics and adaptogens.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Neuro
Nootropic gum and mints to refresh your mind and body.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Rally
A low-impact handheld body massager.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
NOVOS
Slowing aging at a cellular level.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Harken Sweets
Iconic treats made with the date superfood.
Momentous
Products and tools that support the endless improvement of personal performance.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Skratch Labs
Sports nutrition designed to help you perform better.
Equinox
High-end health clubs.
Alter
At-home fitness system powered by your genes and biometrics.
Promix
Natural supplements that contain only the purest ingredients.
Wahoo
Connected indoor and outdoor training ecosystem.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
NordicTrack
Home gym and exercise equipment.
Alma
Your nutrition companion.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
WaterRower
The original water resistance rowing machine.
Haven Athletic
Organized bags for High Performance Athletes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Oova
At-home hormone monitoring kits.
Stick Mobility
Movement made better with products and education
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Somnee
Better sleep through neuroscience.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Tonal
A home gym designed with your goals in mind.
Sweaty Betty
Women's fitness clothing without compromising on style.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Kion
Supplements and functional foods for sustained, natural energy.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
ALO
Yoga leggings, clothes, and accessories for studio to street.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Elo
Smart nutrition products made just for you.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Rumble
Full-body, boxing-inspired group fitness classes.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Oiselle
Premium women’s athletic apparel.
Fount
Health and performance advisor trusted by the world's top performers.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Viome
At-home oral microbiome tests with personalized oral health products.
Therabody
Science-backed solutions to help you feel better all year long.
On
Swiss-engineered performance running shoes and apparel
Seed
Clinically-studied probiotics to impact human and planetary health.
Signos
See how your body responds to food in real-time with a CGM.
Runna
Personalized training plans for running.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Hilma
Running shoes with personalized fit for women.
De La Calle
A Modern Mexican Soda
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Myoform
Precision-engineered supplements, tailored to you.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Puori
Supplements that only consist of clean and natural based products.
Geviti
Concierge solutions for longevity.
Daylight
A more caring computer.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Sans
Elegant, powerful air and water purification.
Satisfy Running
Technical equipment for running and the outdoors
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Nike
Workout and everyday essentials for a life well lived
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Tracksmith
Premium running equipment for racing, training and all conditions
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Barry’s
The original high-intensity interval workout, combining running and weights.
Bioniq
Personalized supplements, based on blood testing data.
JETSET Pilates
A modern way to do Pilates.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Remedy Place
Social wellness club.
LyfeFuel
Plant-based whole food meals from nature.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
BodyBio
Supplements to improve the health of every cell in the body.
ŌURA
Smart rings that monitor your sleep and activity.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Open
Live and On Demand mindfulness classes to help you be present.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Ten Thousand
Training gear developed and tested by core athletes.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Volt
Personalized training fitness plans for every goal.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Lifeforce
Understand your body and start living at your peak.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
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