FORM

Movement, nutrition, mindfulness, and community.

About FORM

Founded in 2021 by best friends Sami Clarke and Sami Bernstein Spalter, FORM is a digital wellness platform empowering women to embrace a holistic approach to self-care. Offering a diverse range of workouts, from pilates and strength training to mindfulness practices, FORM supports women of all fitness levels in unlocking their best selves through weekly schedules, monthly programs, and over 300+ workouts.

At its core, FORM is a community-driven brand, connecting women globally through WhatsApp groups, accountability partnerships, and live events. With a strong ambassador program and a focus on inspiring women to stay motivated, FORM is a space where women can thrive—mind, body, and soul.

In addition to its digital platform, FORM has expanded into the activewear space with Shop FORM, a rapidly growing segment of the brand. Offering everything from performance gear to everyday essentials, Shop FORM ensures you have everything you need to complement your wellness routine.

Key info
Founders
ami Clarke and Sami Bernstein Spalter
Founded
2021
HQ
Los Angeles, CA
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KANE
Active recovery footwear and accessories.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Alter
At-home fitness system powered by your genes and biometrics.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Satisfy Running
Technical equipment for running and the outdoors
Equinox
High-end health clubs.
Magic Mind
Energy shot infused with nootropics and adaptogens.
pliability
On-demand videos for stretching, breathing, and meditation.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Oova
At-home hormone monitoring kits.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
JETSET Pilates
A modern way to do Pilates.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Momentous
Products and tools that support the endless improvement of personal performance.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
FORM
Smart, augmented reality swimming goggles.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Ten Thousand
Training gear developed and tested by core athletes.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Geviti
Concierge solutions for longevity.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
Brooks
Your go-to company for anything and everything related to the run
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Oiselle
Premium women’s athletic apparel.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Viome
At-home oral microbiome tests with personalized oral health products.
Tonal
A home gym designed with your goals in mind.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Harken Sweets
Iconic treats made with the date superfood.
Runna
Personalized training plans for running.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Hilma
Running shoes with personalized fit for women.
Lifeforce
Understand your body and start living at your peak.
Volt
Personalized training fitness plans for every goal.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Evie
The smart ring designed for women’s health.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Hyperice
Products to help everyone on Earth move better, live better, and be better
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Promix
Natural supplements that contain only the purest ingredients.
LyfeFuel
Plant-based whole food meals from nature.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Skratch Labs
Sports nutrition designed to help you perform better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Seed
Clinically-studied probiotics to impact human and planetary health.
Nike
Workout and everyday essentials for a life well lived
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Tracksmith
Premium running equipment for racing, training and all conditions
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Remedy Place
Social wellness club.
Kion
Supplements and functional foods for sustained, natural energy.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Rumble
Full-body, boxing-inspired group fitness classes.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
NOVOS
Slowing aging at a cellular level.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Daylight
A more caring computer.
NordicTrack
Home gym and exercise equipment.
FitnessAI
Get stronger, faster with artificial intelligence
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Bioniq
Personalized supplements, based on blood testing data.
Stick Mobility
Movement made better with products and education
On
Swiss-engineered performance running shoes and apparel
ŌURA
Smart rings that monitor your sleep and activity.
Elo
Smart nutrition products made just for you.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Wahoo
Connected indoor and outdoor training ecosystem.
Odyssey
Mushroom-powered energy drinks.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Therabody
Science-backed solutions to help you feel better all year long.
Fount
Health and performance advisor trusted by the world's top performers.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
De La Calle
A Modern Mexican Soda
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Barcode
A better-for-you, ashwagandha-powered fitness water
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
WaterRower
The original water resistance rowing machine.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
HOKA
A bold approach to performance footwear and apparel.
TRX
Equipment, training and education to empower movement for every body.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Hero Bread
Low carb and zero carb bread and baked goods.
Haven Athletic
Organized bags for High Performance Athletes.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Supersapiens
Performance insights to help you become better.
Thesis
Personalized nootropics company to enhance mental performance.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Puori
Supplements that only consist of clean and natural based products.
Signos
See how your body responds to food in real-time with a CGM.
Neuro
Nootropic gum and mints to refresh your mind and body.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Somnee
Better sleep through neuroscience.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Barry’s
The original high-intensity interval workout, combining running and weights.
Open
Live and On Demand mindfulness classes to help you be present.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Withings
Wearables and technology to make better health part of daily life.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
WHOOP
Your wearable health and fitness coach.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
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