FORM

Movement, nutrition, mindfulness, and community.

About FORM

Founded in 2021 by best friends Sami Clarke and Sami Bernstein Spalter, FORM is a digital wellness platform empowering women to embrace a holistic approach to self-care. Offering a diverse range of workouts, from pilates and strength training to mindfulness practices, FORM supports women of all fitness levels in unlocking their best selves through weekly schedules, monthly programs, and over 300+ workouts.

At its core, FORM is a community-driven brand, connecting women globally through WhatsApp groups, accountability partnerships, and live events. With a strong ambassador program and a focus on inspiring women to stay motivated, FORM is a space where women can thrive—mind, body, and soul.

In addition to its digital platform, FORM has expanded into the activewear space with Shop FORM, a rapidly growing segment of the brand. Offering everything from performance gear to everyday essentials, Shop FORM ensures you have everything you need to complement your wellness routine.

Key info
Founders
ami Clarke and Sami Bernstein Spalter
Founded
2021
HQ
Los Angeles, CA
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January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
ALO
Yoga leggings, clothes, and accessories for studio to street.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Barcode
A better-for-you, ashwagandha-powered fitness water
FitnessAI
Get stronger, faster with artificial intelligence
FORM
Smart, augmented reality swimming goggles.
Fount
Health and performance advisor trusted by the world's top performers.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Odyssey
Mushroom-powered energy drinks.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
De La Calle
A Modern Mexican Soda
WaterRower
The original water resistance rowing machine.
NordicTrack
Home gym and exercise equipment.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Nike
Workout and everyday essentials for a life well lived
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Harken Sweets
Iconic treats made with the date superfood.
pliability
On-demand videos for stretching, breathing, and meditation.
Wahoo
Connected indoor and outdoor training ecosystem.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Hero Bread
Low carb and zero carb bread and baked goods.
Brooks
Your go-to company for anything and everything related to the run
AG1
The daily nutrients you need to support brain, gut and immune health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
TRX
Equipment, training and education to empower movement for every body.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Elo
Smart nutrition products made just for you.
Tracksmith
Premium running equipment for racing, training and all conditions
Geviti
Concierge solutions for longevity.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Satisfy Running
Technical equipment for running and the outdoors
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Rumble
Full-body, boxing-inspired group fitness classes.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
ŌURA
Smart rings that monitor your sleep and activity.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Alma
Your nutrition companion.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Daylight
A more caring computer.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Stick Mobility
Movement made better with products and education
Myoform
Precision-engineered supplements, tailored to you.
LyfeFuel
Plant-based whole food meals from nature.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Tonal
A home gym designed with your goals in mind.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
KANE
Active recovery footwear and accessories.
Viome
At-home oral microbiome tests with personalized oral health products.
Oova
At-home hormone monitoring kits.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Hyperice
Products to help everyone on Earth move better, live better, and be better
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
JETSET Pilates
A modern way to do Pilates.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Lifeforce
Understand your body and start living at your peak.
Skratch Labs
Sports nutrition designed to help you perform better.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Open
Live and On Demand mindfulness classes to help you be present.
Sans
Elegant, powerful air and water purification.
Remedy Place
Social wellness club.
Seed
Clinically-studied probiotics to impact human and planetary health.
Volt
Personalized training fitness plans for every goal.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
HOKA
A bold approach to performance footwear and apparel.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
On
Swiss-engineered performance running shoes and apparel
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
BodyBio
Supplements to improve the health of every cell in the body.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Evie
The smart ring designed for women’s health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Alter
At-home fitness system powered by your genes and biometrics.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Hilma
Running shoes with personalized fit for women.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
WHOOP
Your wearable health and fitness coach.
Therabody
Science-backed solutions to help you feel better all year long.
Ten Thousand
Training gear developed and tested by core athletes.
Momentous
Products and tools that support the endless improvement of personal performance.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Oiselle
Premium women’s athletic apparel.
Equinox
High-end health clubs.
Supersapiens
Performance insights to help you become better.
Somnee
Better sleep through neuroscience.
Thesis
Personalized nootropics company to enhance mental performance.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Bioniq
Personalized supplements, based on blood testing data.
Magic Mind
Energy shot infused with nootropics and adaptogens.
NOVOS
Slowing aging at a cellular level.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Withings
Wearables and technology to make better health part of daily life.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Neuro
Nootropic gum and mints to refresh your mind and body.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Barry’s
The original high-intensity interval workout, combining running and weights.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Signos
See how your body responds to food in real-time with a CGM.
Ladder
Easy-to-follow workout plans can be done from anywhere.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
ZOE
Change the way you eat, feel and live.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Puori
Supplements that only consist of clean and natural based products.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Haven Athletic
Organized bags for High Performance Athletes.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Kion
Supplements and functional foods for sustained, natural energy.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Runna
Personalized training plans for running.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Rally
A low-impact handheld body massager.
Promix
Natural supplements that contain only the purest ingredients.
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