Veracity Selfcare

Veracity’s approach to beauty and wellness is holistic – addressing health and skin concerns from both the inside and out. Rooted in hormone health, Veracity’s supplements, skincare, and Hormone Wellness Test offer a comprehensive system that delivers long-term results.

Veracity’s mission is to equip people to be in charge of their inner and outer well-being. Beyond our products we offer answers – synthesizing complex topics, making them easy not just to understand but also apply to daily life.

Allie Egan, Veracity’s founder and CEO, and Certified Hormonal Health Coach, experienced firsthand the negative effects of hormone imbalances – struggling for years with infertility and eczema. After learning that these issues shared the same root cause, a hormonal imbalance called Hashimoto’s, she took her health into her own hands. Through discovering functional medicine and refusing band-aid solutions, she was able to overcome her imbalances by addressing the root cause and making lifestyle changes to support her health and hormones.

Today she has two beautiful children and is Hashimoto’s and eczema-free.

Allie started Veracity so that people wouldn’t suffer like she did; so that people could access life-changing information, and have agency to look and feel their best.