Veracity Selfcare

Root-cause wellness for radiant health inside and out

About Veracity Selfcare

Veracity’s approach to beauty and wellness is holistic – addressing health and skin concerns from both the inside and out. Rooted in hormone health, Veracity’s supplements, skincare, and Hormone Wellness Test offer a comprehensive system that delivers long-term results.

Veracity’s mission is to equip people to be in charge of their inner and outer well-being. Beyond our products we offer answers – synthesizing complex topics, making them easy not just to understand but also apply to daily life.

Allie Egan, Veracity’s founder and CEO, and Certified Hormonal Health Coach, experienced firsthand the negative effects of hormone imbalances – struggling for years with infertility and eczema. After learning that these issues shared the same root cause, a hormonal imbalance called Hashimoto’s, she took her health into her own hands. Through discovering functional medicine and refusing band-aid solutions, she was able to overcome her imbalances by addressing the root cause and making lifestyle changes to support her health and hormones.

Today she has two beautiful children and is Hashimoto’s and eczema-free.

Allie started Veracity so that people wouldn’t suffer like she did; so that people could access life-changing information, and have agency to look and feel their best.

Key info
Founded
2020
Founder
Allie Egan
HQ
New York, NY
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HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Tracksmith
Premium running equipment for racing, training and all conditions
NordicTrack
Home gym and exercise equipment.
Neuro
Nootropic gum and mints to refresh your mind and body.
Supersapiens
Performance insights to help you become better.
Volt
Personalized training fitness plans for every goal.
Elo
Smart nutrition products made just for you.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Therabody
Science-backed solutions to help you feel better all year long.
ŌURA
Smart rings that monitor your sleep and activity.
GORUCK
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Runna
Personalized training plans for running.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Haven Athletic
Organized bags for High Performance Athletes.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Hilma
Running shoes with personalized fit for women.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Cymbiotika
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Alter
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STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
De La Calle
A Modern Mexican Soda
obé
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Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Oova
At-home hormone monitoring kits.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Satisfy Running
Technical equipment for running and the outdoors
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
On
Swiss-engineered performance running shoes and apparel
Tonal
A home gym designed with your goals in mind.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
pliability
On-demand videos for stretching, breathing, and meditation.
Evie
The smart ring designed for women’s health.
HOKA
A bold approach to performance footwear and apparel.
LyfeFuel
Plant-based whole food meals from nature.
Skratch Labs
Sports nutrition designed to help you perform better.
Odyssey
Mushroom-powered energy drinks.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Seed
Clinically-studied probiotics to impact human and planetary health.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Oiselle
Premium women’s athletic apparel.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Remedy Place
Social wellness club.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
FitnessAI
Get stronger, faster with artificial intelligence
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Ten Thousand
Training gear developed and tested by core athletes.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Lifeforce
Understand your body and start living at your peak.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Nike
Workout and everyday essentials for a life well lived
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Brooks
Your go-to company for anything and everything related to the run
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
WHOOP
Your wearable health and fitness coach.
Viome
At-home oral microbiome tests with personalized oral health products.
Momentous
Products and tools that support the endless improvement of personal performance.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Rumble
Full-body, boxing-inspired group fitness classes.
Puori
Supplements that only consist of clean and natural based products.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Thesis
Personalized nootropics company to enhance mental performance.
Open
Live and On Demand mindfulness classes to help you be present.
KEY
All-natural drink that provides long lasting energy from ketones
Wahoo
Connected indoor and outdoor training ecosystem.
Signos
See how your body responds to food in real-time with a CGM.
TRX
Equipment, training and education to empower movement for every body.
Stick Mobility
Movement made better with products and education
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Bioniq
Personalized supplements, based on blood testing data.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Equinox
High-end health clubs.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Hyperice
Products to help everyone on Earth move better, live better, and be better
KANE
Active recovery footwear and accessories.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Withings
Wearables and technology to make better health part of daily life.
Hero Bread
Low carb and zero carb bread and baked goods.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Harken Sweets
Iconic treats made with the date superfood.
WaterRower
The original water resistance rowing machine.
Promix
Natural supplements that contain only the purest ingredients.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Barcode
A better-for-you, ashwagandha-powered fitness water
Kion
Supplements and functional foods for sustained, natural energy.
Fount
Health and performance advisor trusted by the world's top performers.
Sweaty Betty
Women's fitness clothing without compromising on style.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Barry’s
The original high-intensity interval workout, combining running and weights.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
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