About On
Founded in 2010, by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec — known for providing a cushioned yet responsive running experience.
The brand is known for its innovation and design-led approach, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Since its launch the brand has expanded rapidly and has garnered attention worldwide, including from high-profile athletes and investors such as tennis legend Roger Federer, who collaborated with On to launch his own signature like, THE ROGER Collection.
On is “inspired by athletes” and believes it can achieve ‘better’ through continual experimentation, starting again, thinking differently, and breaking the mold.
