Centr

An interconnected wellness ecosystem to empower your movement, meals, and mind.

About Centr

Founded in 2019 by Chris Hemsworth, Centr is a health and wellness ecosystem that aims to empower people to live well by energizing their every day, delivering personalized training and guidance spanning movement, meals, and mind. With the introduction of Centr’s new product line, the brand now offers high-quality, affordable home gym equipment that delivers exceptional value with Centr’s connected digital training.

Key info
Founded
2019
Founder
Chris Hemsworth
HQ
Los Angeles, CA
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Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Thesis
Personalized nootropics company to enhance mental performance.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
WaterRower
The original water resistance rowing machine.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Hilma
Running shoes with personalized fit for women.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Somnee
Better sleep through neuroscience.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Evie
The smart ring designed for women’s health.
Live Cushy™
Organic, plant-based anti-chafe sticks.
De La Calle
A Modern Mexican Soda
ŌURA
Smart rings that monitor your sleep and activity.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Runna
Personalized training plans for running.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Harken Sweets
Iconic treats made with the date superfood.
Skratch Labs
Sports nutrition designed to help you perform better.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Seed
Clinically-studied probiotics to impact human and planetary health.
Hero Bread
Low carb and zero carb bread and baked goods.
WHOOP
Your wearable health and fitness coach.
Alma
Your nutrition companion.
Brooks
Your go-to company for anything and everything related to the run
Eight Sleep
Intelligent cooling and heating technology for any bed.
FORM
Movement, nutrition, mindfulness, and community.
LyfeFuel
Plant-based whole food meals from nature.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Stick Mobility
Movement made better with products and education
Viome
At-home oral microbiome tests with personalized oral health products.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Sans
Elegant, powerful air and water purification.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
FitnessAI
Get stronger, faster with artificial intelligence
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Haven Athletic
Organized bags for High Performance Athletes.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Elo
Smart nutrition products made just for you.
Equinox
High-end health clubs.
Therabody
Science-backed solutions to help you feel better all year long.
NordicTrack
Home gym and exercise equipment.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Hyperice
Products to help everyone on Earth move better, live better, and be better
pliability
On-demand videos for stretching, breathing, and meditation.
JETSET Pilates
A modern way to do Pilates.
BodyBio
Supplements to improve the health of every cell in the body.
AG1
The daily nutrients you need to support brain, gut and immune health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Ten Thousand
Training gear developed and tested by core athletes.
Signos
See how your body responds to food in real-time with a CGM.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
On
Swiss-engineered performance running shoes and apparel
Fount
Health and performance advisor trusted by the world's top performers.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Momentous
Products and tools that support the endless improvement of personal performance.
Supersapiens
Performance insights to help you become better.
Kion
Supplements and functional foods for sustained, natural energy.
Promix
Natural supplements that contain only the purest ingredients.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Nike
Workout and everyday essentials for a life well lived
Oova
At-home hormone monitoring kits.
Odyssey
Mushroom-powered energy drinks.
Myoform
Precision-engineered supplements, tailored to you.
HOKA
A bold approach to performance footwear and apparel.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Satisfy Running
Technical equipment for running and the outdoors
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Daylight
A more caring computer.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Volt
Personalized training fitness plans for every goal.
Tonal
A home gym designed with your goals in mind.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Barcode
A better-for-you, ashwagandha-powered fitness water
Rumble
Full-body, boxing-inspired group fitness classes.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Open
Live and On Demand mindfulness classes to help you be present.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Neuro
Nootropic gum and mints to refresh your mind and body.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
KANE
Active recovery footwear and accessories.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Barry’s
The original high-intensity interval workout, combining running and weights.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
ZOE
Change the way you eat, feel and live.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Wahoo
Connected indoor and outdoor training ecosystem.
Geviti
Concierge solutions for longevity.
NOVOS
Slowing aging at a cellular level.
Oiselle
Premium women’s athletic apparel.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Bioniq
Personalized supplements, based on blood testing data.
FORM
Smart, augmented reality swimming goggles.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
TRX
Equipment, training and education to empower movement for every body.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
TechnoGym
A world leader in the design of fitness and wellness equipment.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Lifeforce
Understand your body and start living at your peak.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Rally
A low-impact handheld body massager.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Tracksmith
Premium running equipment for racing, training and all conditions
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Sweaty Betty
Women's fitness clothing without compromising on style.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Withings
Wearables and technology to make better health part of daily life.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Puori
Supplements that only consist of clean and natural based products.
Remedy Place
Social wellness club.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Alter
At-home fitness system powered by your genes and biometrics.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
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