Live Cushy™

Organic, plant-based anti-chafe sticks.

About Live Cushy™

Live Cushy™ is pioneering what they’ve coined the “Active Skincare” category with clean, organic solutions for athletes – starting with the market’s first all-organic anti-chafe stick. Founded by two marathon runners fed up with toxic formulas, Live Cushy addresses the overlooked intersection of skincare and athletic performance.

Formulated for runners, cyclists, and adventurers who care about what goes on—and into—their bodies, Live Cushy delivers clean, effective formulas, knowing that over 60% of what you apply is absorbed through the skin While the better-for-you movement has reshaped food and traditional skincare, Live Cushy is bringing that same standard to athletic skincare—helping athletes push their limits without compromising their health.

Key info
Founders
Ben Parens & Adam Saks
Founded
2025
HQ
Los Angeles, California
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PowerBlock
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Nike
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TechnoGym
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Alo Yoga
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Barry’s
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Ten Thousand
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Innermost
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pliability
On-demand videos for stretching, breathing, and meditation.
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