Live Cushy™

Organic, plant-based anti-chafe sticks.

About Live Cushy™

Live Cushy™ is pioneering what they’ve coined the “Active Skincare” category with clean, organic solutions for athletes – starting with the market’s first all-organic anti-chafe stick. Founded by two marathon runners fed up with toxic formulas, Live Cushy addresses the overlooked intersection of skincare and athletic performance.

Formulated for runners, cyclists, and adventurers who care about what goes on—and into—their bodies, Live Cushy delivers clean, effective formulas, knowing that over 60% of what you apply is absorbed through the skin While the better-for-you movement has reshaped food and traditional skincare, Live Cushy is bringing that same standard to athletic skincare—helping athletes push their limits without compromising their health.

Key info
Founders
Ben Parens & Adam Saks
Founded
2025
HQ
Los Angeles, California
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Nike
Workout and everyday essentials for a life well lived
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Elysium Health
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Tempo
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Hilma
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Myodetox
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Brooks
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Pvolve
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Plunge
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WaterRower
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Katalyst
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Veracity Selfcare
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DryWater
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Neuro
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[solidcore]
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Stick Mobility
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Nordic Strong
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Sans
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Wahoo
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FORWARD_Space
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ARMRA
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TechnoGym
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January AI
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Volt
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SweatHouz
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NOVOS
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Haven Athletic
Organized bags for High Performance Athletes.
Mobot
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TRX
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Aviron
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Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Topo Athletic
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GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Therabody
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Runna
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Cymbiotika
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Hero Bread
Low carb and zero carb bread and baked goods.
Barcode
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Ten Thousand
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ZOE
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Alter
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plant based keto shake. Designed with the help of scientists to make keto simple for you.
ŌURA
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Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Four Sigmatic
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Health-Ade
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Centr
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Momentous
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SOMO
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Lifeforce
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Oiselle
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BodyBio
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Levels
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Alma
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AG1
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Magic Mind
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Smart, augmented reality swimming goggles.
Equinox
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Kroma
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Tracksmith
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Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
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Hyperice
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Geviti
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Puori
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HALO Hydration
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Innermost
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Promix
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Athleta
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Harken Sweets
Iconic treats made with the date superfood.
Open
Live and On Demand mindfulness classes to help you be present.
Viome
At-home oral microbiome tests with personalized oral health products.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Withings
Wearables and technology to make better health part of daily life.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
WHOOP
Your wearable health and fitness coach.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Odyssey
Mushroom-powered energy drinks.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Oova
At-home hormone monitoring kits.
Seed
Clinically-studied probiotics to impact human and planetary health.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
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