De La Calle

A Modern Mexican Soda

About De La Calle

De La Calle translates to: from the streets. It’s about celebrating all life has to offer. It’s about discovering authentic flavors both traditional and modern. DLC’s overarching mission has always been to share an imperative part of Mexican street culture with a wider US audience.

Each can’s formulation is based on co-founder Rafael Martin Del Campo’s grandmother and great grandmother’s traditional family tepache recipe, and to date, they’ve sold over 6.1M cans.

Key info
Founded
2020
Founders
Alex Matthews and Rafael Martin Del Campo
HQ
Los Angeles, CA
arrow
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Neuro
Nootropic gum and mints to refresh your mind and body.
Runna
Personalized training plans for running.
Promix
Natural supplements that contain only the purest ingredients.
ALO
Yoga leggings, clothes, and accessories for studio to street.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Brooks
Your go-to company for anything and everything related to the run
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Therabody
Science-backed solutions to help you feel better all year long.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
FORM
Smart, augmented reality swimming goggles.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Puori
Supplements that only consist of clean and natural based products.
Kion
Supplements and functional foods for sustained, natural energy.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
KANE
Active recovery footwear and accessories.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Fount
Health and performance advisor trusted by the world's top performers.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Volt
Personalized training fitness plans for every goal.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Seed
Clinically-studied probiotics to impact human and planetary health.
BodyBio
Supplements to improve the health of every cell in the body.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Oiselle
Premium women’s athletic apparel.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Oova
At-home hormone monitoring kits.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Lifeforce
Understand your body and start living at your peak.
Elo
Smart nutrition products made just for you.
ZOE
Change the way you eat, feel and live.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Satisfy Running
Technical equipment for running and the outdoors
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Nike
Workout and everyday essentials for a life well lived
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Bioniq
Personalized supplements, based on blood testing data.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
On
Swiss-engineered performance running shoes and apparel
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Tonal
A home gym designed with your goals in mind.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Ladder
Easy-to-follow workout plans can be done from anywhere.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Ten Thousand
Training gear developed and tested by core athletes.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Alter
At-home fitness system powered by your genes and biometrics.
Barry’s
The original high-intensity interval workout, combining running and weights.
Alma
Your nutrition companion.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Evie
The smart ring designed for women’s health.
Somnee
Better sleep through neuroscience.
Signos
See how your body responds to food in real-time with a CGM.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Odyssey
Mushroom-powered energy drinks.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Supersapiens
Performance insights to help you become better.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Rally
A low-impact handheld body massager.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
ŌURA
Smart rings that monitor your sleep and activity.
Thesis
Personalized nootropics company to enhance mental performance.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Stick Mobility
Movement made better with products and education
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Daylight
A more caring computer.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
FitnessAI
Get stronger, faster with artificial intelligence
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Viome
At-home oral microbiome tests with personalized oral health products.
pliability
On-demand videos for stretching, breathing, and meditation.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Geviti
Concierge solutions for longevity.
Withings
Wearables and technology to make better health part of daily life.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Tracksmith
Premium running equipment for racing, training and all conditions
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Barcode
A better-for-you, ashwagandha-powered fitness water
NOVOS
Slowing aging at a cellular level.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
LyfeFuel
Plant-based whole food meals from nature.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Wahoo
Connected indoor and outdoor training ecosystem.
WaterRower
The original water resistance rowing machine.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Momentous
Products and tools that support the endless improvement of personal performance.
NordicTrack
Home gym and exercise equipment.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
WHOOP
Your wearable health and fitness coach.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
TRX
Equipment, training and education to empower movement for every body.
Equinox
High-end health clubs.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Hero Bread
Low carb and zero carb bread and baked goods.
HOKA
A bold approach to performance footwear and apparel.
Sweaty Betty
Women's fitness clothing without compromising on style.
FORM
Movement, nutrition, mindfulness, and community.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Hilma
Running shoes with personalized fit for women.
Open
Live and On Demand mindfulness classes to help you be present.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Rumble
Full-body, boxing-inspired group fitness classes.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
JETSET Pilates
A modern way to do Pilates.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Sans
Elegant, powerful air and water purification.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Harken Sweets
Iconic treats made with the date superfood.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Myoform
Precision-engineered supplements, tailored to you.
Skratch Labs
Sports nutrition designed to help you perform better.
AG1
The daily nutrients you need to support brain, gut and immune health.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Haven Athletic
Organized bags for High Performance Athletes.
Remedy Place
Social wellness club.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
arrow