Planet Nusa

A community-driven brand founded in Denmark by best friends Mille & Kristine.

About Planet Nusa

Planet Nusa is a community-driven, direct-to-consumer brand founded in Denmark in 2018 by best friends Mille & Kristine. From design and production to collaboration with suppliers, partners and customers, community is at the core of Planet Nusa’s ethos. A values-driven brand designed to help people move (physically, emotionally, and collectively), Planet Nusa maintains rigorous production and distribution standards.

The company’s operation upholds UN Guiding Principles on Business and Human Rights (UNGPs) and OECD Guidelines for Multinational Enterprises (OECD) in addition to sharing their Code of Conduct publicly on their website for transparency. Over the years, Planet Nusa has grown to three brick-and-mortar locations in Copenhagen, including Nusa Café, with community run clubs in cities throughout the globe.

Key info
Founders
Mille Skat and Kristine Esmer
Founded
2018
HQ
København, Denmark
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FORM
Smart, augmented reality swimming goggles.
FitnessAI
Get stronger, faster with artificial intelligence
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Nike
Workout and everyday essentials for a life well lived
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Equinox
High-end health clubs.
Tonal
A home gym designed with your goals in mind.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
De La Calle
A Modern Mexican Soda
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Runna
Personalized training plans for running.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Open
Live and On Demand mindfulness classes to help you be present.
Satisfy Running
Technical equipment for running and the outdoors
Neuro
Nootropic gum and mints to refresh your mind and body.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Hero Bread
Low carb and zero carb bread and baked goods.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
WHOOP
Your wearable health and fitness coach.
Sweaty Betty
Women's fitness clothing without compromising on style.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Elo
Smart nutrition products made just for you.
Skratch Labs
Sports nutrition designed to help you perform better.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Thesis
Personalized nootropics company to enhance mental performance.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Wahoo
Connected indoor and outdoor training ecosystem.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Haven Athletic
Organized bags for High Performance Athletes.
Barcode
A better-for-you, ashwagandha-powered fitness water
Alter
At-home fitness system powered by your genes and biometrics.
Somnee
Better sleep through neuroscience.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
TRX
Equipment, training and education to empower movement for every body.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Magic Mind
Energy shot infused with nootropics and adaptogens.
AG1
The daily nutrients you need to support brain, gut and immune health.
Rumble
Full-body, boxing-inspired group fitness classes.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Oiselle
Premium women’s athletic apparel.
pliability
On-demand videos for stretching, breathing, and meditation.
Oova
At-home hormone monitoring kits.
WaterRower
The original water resistance rowing machine.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Rally
A low-impact handheld body massager.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
NOVOS
Slowing aging at a cellular level.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Kion
Supplements and functional foods for sustained, natural energy.
Hilma
Running shoes with personalized fit for women.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
ZOE
Change the way you eat, feel and live.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Viome
At-home oral microbiome tests with personalized oral health products.
On
Swiss-engineered performance running shoes and apparel
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Momentous
Products and tools that support the endless improvement of personal performance.
Fount
Health and performance advisor trusted by the world's top performers.
Barry’s
The original high-intensity interval workout, combining running and weights.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Alma
Your nutrition companion.
FORM
Movement, nutrition, mindfulness, and community.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Volt
Personalized training fitness plans for every goal.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Withings
Wearables and technology to make better health part of daily life.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Therabody
Science-backed solutions to help you feel better all year long.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Ten Thousand
Training gear developed and tested by core athletes.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
JETSET Pilates
A modern way to do Pilates.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
HOKA
A bold approach to performance footwear and apparel.
TechnoGym
A world leader in the design of fitness and wellness equipment.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Puori
Supplements that only consist of clean and natural based products.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
BodyBio
Supplements to improve the health of every cell in the body.
Stick Mobility
Movement made better with products and education
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Promix
Natural supplements that contain only the purest ingredients.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Sans
Elegant, powerful air and water purification.
Seed
Clinically-studied probiotics to impact human and planetary health.
Daylight
A more caring computer.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
ALO
Yoga leggings, clothes, and accessories for studio to street.
Myoform
Precision-engineered supplements, tailored to you.
Lifeforce
Understand your body and start living at your peak.
NordicTrack
Home gym and exercise equipment.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Live Cushy™
Organic, plant-based anti-chafe sticks.
LyfeFuel
Plant-based whole food meals from nature.
Remedy Place
Social wellness club.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Odyssey
Mushroom-powered energy drinks.
Bioniq
Personalized supplements, based on blood testing data.
ŌURA
Smart rings that monitor your sleep and activity.
Supersapiens
Performance insights to help you become better.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Evie
The smart ring designed for women’s health.
Geviti
Concierge solutions for longevity.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
KANE
Active recovery footwear and accessories.
Brooks
Your go-to company for anything and everything related to the run
Signos
See how your body responds to food in real-time with a CGM.
Tracksmith
Premium running equipment for racing, training and all conditions
Harken Sweets
Iconic treats made with the date superfood.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
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