Planet Nusa

A community-driven brand founded in Denmark by best friends Mille & Kristine.

About Planet Nusa

Planet Nusa is a community-driven, direct-to-consumer brand founded in Denmark in 2018 by best friends Mille & Kristine. From design and production to collaboration with suppliers, partners and customers, community is at the core of Planet Nusa’s ethos. A values-driven brand designed to help people move (physically, emotionally, and collectively), Planet Nusa maintains rigorous production and distribution standards.

The company’s operation upholds UN Guiding Principles on Business and Human Rights (UNGPs) and OECD Guidelines for Multinational Enterprises (OECD) in addition to sharing their Code of Conduct publicly on their website for transparency. Over the years, Planet Nusa has grown to three brick-and-mortar locations in Copenhagen, including Nusa Café, with community run clubs in cities throughout the globe.

Key info
Founders
Mille Skat and Kristine Esmer
Founded
2018
HQ
København, Denmark
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Seed
Clinically-studied probiotics to impact human and planetary health.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
NordicTrack
Home gym and exercise equipment.
Hilma
Running shoes with personalized fit for women.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Hyperice
Products to help everyone on Earth move better, live better, and be better
AG1
The daily nutrients you need to support brain, gut and immune health.
WHOOP
Your wearable health and fitness coach.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Rumble
Full-body, boxing-inspired group fitness classes.
NOVOS
Slowing aging at a cellular level.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Haven Athletic
Organized bags for High Performance Athletes.
Ladder
Easy-to-follow workout plans can be done from anywhere.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
WaterRower
The original water resistance rowing machine.
Promix
Natural supplements that contain only the purest ingredients.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Open
Live and On Demand mindfulness classes to help you be present.
Sweaty Betty
Women's fitness clothing without compromising on style.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Health-Ade
Organic kombucha teas and sodas full of probiotics.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Somnee
Better sleep through neuroscience.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Tonal
A home gym designed with your goals in mind.
Rally
A low-impact handheld body massager.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Daylight
A more caring computer.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Thesis
Personalized nootropics company to enhance mental performance.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Myoform
Precision-engineered supplements, tailored to you.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
TRX
Equipment, training and education to empower movement for every body.
BodyBio
Supplements to improve the health of every cell in the body.
Sans
Elegant, powerful air and water purification.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
ZOE
Change the way you eat, feel and live.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Equinox
High-end health clubs.
Wahoo
Connected indoor and outdoor training ecosystem.
Alter
At-home fitness system powered by your genes and biometrics.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Barcode
A better-for-you, ashwagandha-powered fitness water
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Signos
See how your body responds to food in real-time with a CGM.
Skratch Labs
Sports nutrition designed to help you perform better.
LyfeFuel
Plant-based whole food meals from nature.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Remedy Place
Social wellness club.
Therabody
Science-backed solutions to help you feel better all year long.
Satisfy Running
Technical equipment for running and the outdoors
Elo
Smart nutrition products made just for you.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Fount
Health and performance advisor trusted by the world's top performers.
Stick Mobility
Movement made better with products and education
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Withings
Wearables and technology to make better health part of daily life.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Geviti
Concierge solutions for longevity.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Kion
Supplements and functional foods for sustained, natural energy.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Alma
Your nutrition companion.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Odyssey
Mushroom-powered energy drinks.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Lifeforce
Understand your body and start living at your peak.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
FitnessAI
Get stronger, faster with artificial intelligence
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
On
Swiss-engineered performance running shoes and apparel
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Volt
Personalized training fitness plans for every goal.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Puori
Supplements that only consist of clean and natural based products.
Oiselle
Premium women’s athletic apparel.
ŌURA
Smart rings that monitor your sleep and activity.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Momentous
Products and tools that support the endless improvement of personal performance.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Supersapiens
Performance insights to help you become better.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Evie
The smart ring designed for women’s health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Nike
Workout and everyday essentials for a life well lived
FORM
Movement, nutrition, mindfulness, and community.
Runna
Personalized training plans for running.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Hero Bread
Low carb and zero carb bread and baked goods.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
De La Calle
A Modern Mexican Soda
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
FORM
Smart, augmented reality swimming goggles.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Oova
At-home hormone monitoring kits.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Tracksmith
Premium running equipment for racing, training and all conditions
pliability
On-demand videos for stretching, breathing, and meditation.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Bioniq
Personalized supplements, based on blood testing data.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Viome
At-home oral microbiome tests with personalized oral health products.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Brooks
Your go-to company for anything and everything related to the run
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
JETSET Pilates
A modern way to do Pilates.
Live Cushy™
Organic, plant-based anti-chafe sticks.
HOKA
A bold approach to performance footwear and apparel.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Harken Sweets
Iconic treats made with the date superfood.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Neuro
Nootropic gum and mints to refresh your mind and body.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Ten Thousand
Training gear developed and tested by core athletes.
KANE
Active recovery footwear and accessories.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Barry’s
The original high-intensity interval workout, combining running and weights.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
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