Innermost

Targeted nutritional formulations, inspired by nature and backed by science.

About Innermost

Innermost is an award-winning wellness brand that helps you cut through the confusion and take control of your health. Using science and nature, as well as best practices from Ayurvedic and Asian medicine, Innermost makes nutritional supplements that uniquely target specific goals across body and mind. Each product uses only the highest quality ingredients free from fillers, bulking agents or GMO nasties. As a brand, Innermost is committed to meeting their social, ethical and environmental responsibilities. For every purchase you make, Innermost provides a school meal to a child in need.

Key info
Founder
Shivraj Bassi
Founded
2017
HQ
London, UK
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January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Brooks
Your go-to company for anything and everything related to the run
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
AG1
The daily nutrients you need to support brain, gut and immune health.
Evie
The smart ring designed for women’s health.
Hero Bread
Low carb and zero carb bread and baked goods.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
FORM
Movement, nutrition, mindfulness, and community.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Seed
Clinically-studied probiotics to impact human and planetary health.
Odyssey
Mushroom-powered energy drinks.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
pliability
On-demand videos for stretching, breathing, and meditation.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Lifeforce
Understand your body and start living at your peak.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Elo
Smart nutrition products made just for you.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
TechnoGym
A world leader in the design of fitness and wellness equipment.
WHOOP
Your wearable health and fitness coach.
Thesis
Personalized nootropics company to enhance mental performance.
JETSET Pilates
A modern way to do Pilates.
FORM
Smart, augmented reality swimming goggles.
Therabody
Science-backed solutions to help you feel better all year long.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Stick Mobility
Movement made better with products and education
Eight Sleep
Intelligent cooling and heating technology for any bed.
Hyperice
Products to help everyone on Earth move better, live better, and be better
On
Swiss-engineered performance running shoes and apparel
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
LyfeFuel
Plant-based whole food meals from nature.
Neuro
Nootropic gum and mints to refresh your mind and body.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Tracksmith
Premium running equipment for racing, training and all conditions
Supersapiens
Performance insights to help you become better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Haven Athletic
Organized bags for High Performance Athletes.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NordicTrack
Home gym and exercise equipment.
NOVOS
Slowing aging at a cellular level.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Viome
At-home oral microbiome tests with personalized oral health products.
TRX
Equipment, training and education to empower movement for every body.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Sans
Elegant, powerful air and water purification.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Harken Sweets
Iconic treats made with the date superfood.
Open
Live and On Demand mindfulness classes to help you be present.
Promix
Natural supplements that contain only the purest ingredients.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Hilma
Running shoes with personalized fit for women.
Runna
Personalized training plans for running.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Oova
At-home hormone monitoring kits.
Kion
Supplements and functional foods for sustained, natural energy.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Momentous
Products and tools that support the endless improvement of personal performance.
Oiselle
Premium women’s athletic apparel.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Puori
Supplements that only consist of clean and natural based products.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Daylight
A more caring computer.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Rumble
Full-body, boxing-inspired group fitness classes.
Barry’s
The original high-intensity interval workout, combining running and weights.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
De La Calle
A Modern Mexican Soda
HOKA
A bold approach to performance footwear and apparel.
KANE
Active recovery footwear and accessories.
Alter
At-home fitness system powered by your genes and biometrics.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Remedy Place
Social wellness club.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Nike
Workout and everyday essentials for a life well lived
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Sweaty Betty
Women's fitness clothing without compromising on style.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
ŌURA
Smart rings that monitor your sleep and activity.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Withings
Wearables and technology to make better health part of daily life.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
WaterRower
The original water resistance rowing machine.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Wahoo
Connected indoor and outdoor training ecosystem.
Barcode
A better-for-you, ashwagandha-powered fitness water
Geviti
Concierge solutions for longevity.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Skratch Labs
Sports nutrition designed to help you perform better.
Tonal
A home gym designed with your goals in mind.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Equinox
High-end health clubs.
FitnessAI
Get stronger, faster with artificial intelligence
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Ten Thousand
Training gear developed and tested by core athletes.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Alma
Your nutrition companion.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
BodyBio
Supplements to improve the health of every cell in the body.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Bioniq
Personalized supplements, based on blood testing data.
Satisfy Running
Technical equipment for running and the outdoors
Fount
Health and performance advisor trusted by the world's top performers.
Signos
See how your body responds to food in real-time with a CGM.
Volt
Personalized training fitness plans for every goal.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
ZOE
Change the way you eat, feel and live.
Somnee
Better sleep through neuroscience.
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