Innermost

Targeted nutritional formulations, inspired by nature and backed by science.

About Innermost

Innermost is an award-winning wellness brand that helps you cut through the confusion and take control of your health. Using science and nature, as well as best practices from Ayurvedic and Asian medicine, Innermost makes nutritional supplements that uniquely target specific goals across body and mind. Each product uses only the highest quality ingredients free from fillers, bulking agents or GMO nasties. As a brand, Innermost is committed to meeting their social, ethical and environmental responsibilities. For every purchase you make, Innermost provides a school meal to a child in need.

Key info
Founder
Shivraj Bassi
Founded
2017
HQ
London, UK
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Hero Bread
Low carb and zero carb bread and baked goods.
Geviti
Concierge solutions for longevity.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Stick Mobility
Movement made better with products and education
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Magic Mind
Energy shot infused with nootropics and adaptogens.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Hyperice
Products to help everyone on Earth move better, live better, and be better
On
Swiss-engineered performance running shoes and apparel
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Supersapiens
Performance insights to help you become better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Alter
At-home fitness system powered by your genes and biometrics.
Withings
Wearables and technology to make better health part of daily life.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
KANE
Active recovery footwear and accessories.
ZOE
Change the way you eat, feel and live.
Signos
See how your body responds to food in real-time with a CGM.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Seed
Clinically-studied probiotics to impact human and planetary health.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Bioniq
Personalized supplements, based on blood testing data.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
LyfeFuel
Plant-based whole food meals from nature.
Harken Sweets
Iconic treats made with the date superfood.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
FORM
Movement, nutrition, mindfulness, and community.
pliability
On-demand videos for stretching, breathing, and meditation.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Rally
A low-impact handheld body massager.
Tracksmith
Premium running equipment for racing, training and all conditions
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Somnee
Better sleep through neuroscience.
Equinox
High-end health clubs.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Runna
Personalized training plans for running.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Satisfy Running
Technical equipment for running and the outdoors
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Sweaty Betty
Women's fitness clothing without compromising on style.
Promix
Natural supplements that contain only the purest ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
HOKA
A bold approach to performance footwear and apparel.
Myoform
Precision-engineered supplements, tailored to you.
WaterRower
The original water resistance rowing machine.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Open
Live and On Demand mindfulness classes to help you be present.
FORM
Smart, augmented reality swimming goggles.
ŌURA
Smart rings that monitor your sleep and activity.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Therabody
Science-backed solutions to help you feel better all year long.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Haven Athletic
Organized bags for High Performance Athletes.
Rumble
Full-body, boxing-inspired group fitness classes.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Oiselle
Premium women’s athletic apparel.
Momentous
Products and tools that support the endless improvement of personal performance.
Viome
At-home oral microbiome tests with personalized oral health products.
Neuro
Nootropic gum and mints to refresh your mind and body.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
BodyBio
Supplements to improve the health of every cell in the body.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Elo
Smart nutrition products made just for you.
De La Calle
A Modern Mexican Soda
Brooks
Your go-to company for anything and everything related to the run
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Hilma
Running shoes with personalized fit for women.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Wahoo
Connected indoor and outdoor training ecosystem.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Lifeforce
Understand your body and start living at your peak.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Remedy Place
Social wellness club.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Oova
At-home hormone monitoring kits.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
NordicTrack
Home gym and exercise equipment.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Tonal
A home gym designed with your goals in mind.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
FitnessAI
Get stronger, faster with artificial intelligence
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Skratch Labs
Sports nutrition designed to help you perform better.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Volt
Personalized training fitness plans for every goal.
Alma
Your nutrition companion.
Thesis
Personalized nootropics company to enhance mental performance.
Evie
The smart ring designed for women’s health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
JETSET Pilates
A modern way to do Pilates.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Barry’s
The original high-intensity interval workout, combining running and weights.
Odyssey
Mushroom-powered energy drinks.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Barcode
A better-for-you, ashwagandha-powered fitness water
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Ten Thousand
Training gear developed and tested by core athletes.
Sans
Elegant, powerful air and water purification.
NOVOS
Slowing aging at a cellular level.
AG1
The daily nutrients you need to support brain, gut and immune health.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
WHOOP
Your wearable health and fitness coach.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Live Cushy™
Organic, plant-based anti-chafe sticks.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Daylight
A more caring computer.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Fount
Health and performance advisor trusted by the world's top performers.
Puori
Supplements that only consist of clean and natural based products.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
TRX
Equipment, training and education to empower movement for every body.
Kion
Supplements and functional foods for sustained, natural energy.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Nike
Workout and everyday essentials for a life well lived
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
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