Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Brooks
Your go-to company for anything and everything related to the run
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Supersapiens
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BodyBio
Supplements to improve the health of every cell in the body.
Ten Thousand
Training gear developed and tested by core athletes.
Signos
See how your body responds to food in real-time with a CGM.
Bioniq
Personalized supplements, based on blood testing data.
Wahoo
Connected indoor and outdoor training ecosystem.
HOKA
A bold approach to performance footwear and apparel.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Promix
Natural supplements that contain only the purest ingredients.
ZOE
Change the way you eat, feel and live.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Oiselle
Premium women’s athletic apparel.
Evie
The smart ring designed for women’s health.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Viome
At-home oral microbiome tests with personalized oral health products.
Withings
Wearables and technology to make better health part of daily life.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Momentous
Products and tools that support the endless improvement of personal performance.
Elo
Smart nutrition products made just for you.
Somnee
Better sleep through neuroscience.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Alter
At-home fitness system powered by your genes and biometrics.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
De La Calle
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WithU
Fitness app with over 1,500 immersive audio-guided workouts
Oova
At-home hormone monitoring kits.
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Slowing aging at a cellular level.
Volt
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Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
FORM
Smart, augmented reality swimming goggles.
Aviron
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All-natural drink that provides long lasting energy from ketones
Remedy Place
Social wellness club.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
January AI
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KANE
Active recovery footwear and accessories.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
JETSET Pilates
A modern way to do Pilates.
ŌURA
Smart rings that monitor your sleep and activity.
Soulsway Practice
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Skratch Labs
Sports nutrition designed to help you perform better.
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Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Sweaty Betty
Women's fitness clothing without compromising on style.
On
Swiss-engineered performance running shoes and apparel
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
FORM
Movement, nutrition, mindfulness, and community.
Satisfy Running
Technical equipment for running and the outdoors
Live Cushy™
Organic, plant-based anti-chafe sticks.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
FitnessAI
Get stronger, faster with artificial intelligence
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Rumble
Full-body, boxing-inspired group fitness classes.
Seed
Clinically-studied probiotics to impact human and planetary health.
Neuro
Nootropic gum and mints to refresh your mind and body.
Lifeforce
Understand your body and start living at your peak.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
WaterRower
The original water resistance rowing machine.
Alma
Your nutrition companion.
Barcode
A better-for-you, ashwagandha-powered fitness water
Barry’s
The original high-intensity interval workout, combining running and weights.
Stick Mobility
Movement made better with products and education
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Tonal
A home gym designed with your goals in mind.
Ladder
Easy-to-follow workout plans can be done from anywhere.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Hilma
Running shoes with personalized fit for women.
Runna
Personalized training plans for running.
Therabody
Science-backed solutions to help you feel better all year long.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Harken Sweets
Iconic treats made with the date superfood.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Hero Bread
Low carb and zero carb bread and baked goods.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Equinox
High-end health clubs.
pliability
On-demand videos for stretching, breathing, and meditation.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Haven Athletic
Organized bags for High Performance Athletes.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Geviti
Concierge solutions for longevity.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
NordicTrack
Home gym and exercise equipment.
Odyssey
Mushroom-powered energy drinks.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
LyfeFuel
Plant-based whole food meals from nature.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
AG1
The daily nutrients you need to support brain, gut and immune health.
Kion
Supplements and functional foods for sustained, natural energy.
Nike
Workout and everyday essentials for a life well lived
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
WHOOP
Your wearable health and fitness coach.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Thesis
Personalized nootropics company to enhance mental performance.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Daylight
A more caring computer.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Puori
Supplements that only consist of clean and natural based products.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Tracksmith
Premium running equipment for racing, training and all conditions
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Open
Live and On Demand mindfulness classes to help you be present.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Sans
Elegant, powerful air and water purification.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Fount
Health and performance advisor trusted by the world's top performers.
TRX
Equipment, training and education to empower movement for every body.
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