Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Seed
Clinically-studied probiotics to impact human and planetary health.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Runna
Personalized training plans for running.
Ladder
Easy-to-follow workout plans can be done from anywhere.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Tonal
A home gym designed with your goals in mind.
Somnee
Better sleep through neuroscience.
Momentous
Products and tools that support the endless improvement of personal performance.
FORM
Movement, nutrition, mindfulness, and community.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
AG1
The daily nutrients you need to support brain, gut and immune health.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Hero Bread
Low carb and zero carb bread and baked goods.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Haven Athletic
Organized bags for High Performance Athletes.
Supersapiens
Performance insights to help you become better.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Harken Sweets
Iconic treats made with the date superfood.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Live Cushy™
Organic, plant-based anti-chafe sticks.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
On
Swiss-engineered performance running shoes and apparel
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Stick Mobility
Movement made better with products and education
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Therabody
Science-backed solutions to help you feel better all year long.
WaterRower
The original water resistance rowing machine.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
JETSET Pilates
A modern way to do Pilates.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
FORM
Smart, augmented reality swimming goggles.
Barcode
A better-for-you, ashwagandha-powered fitness water
Brooks
Your go-to company for anything and everything related to the run
Viome
At-home oral microbiome tests with personalized oral health products.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
HOKA
A bold approach to performance footwear and apparel.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Remedy Place
Social wellness club.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Promix
Natural supplements that contain only the purest ingredients.
Barry’s
The original high-intensity interval workout, combining running and weights.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Oova
At-home hormone monitoring kits.
Lifeforce
Understand your body and start living at your peak.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Signos
See how your body responds to food in real-time with a CGM.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Evie
The smart ring designed for women’s health.
Puori
Supplements that only consist of clean and natural based products.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Open
Live and On Demand mindfulness classes to help you be present.
De La Calle
A Modern Mexican Soda
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Kion
Supplements and functional foods for sustained, natural energy.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Fount
Health and performance advisor trusted by the world's top performers.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
TRX
Equipment, training and education to empower movement for every body.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Rally
A low-impact handheld body massager.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
NordicTrack
Home gym and exercise equipment.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Myoform
Precision-engineered supplements, tailored to you.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
ŌURA
Smart rings that monitor your sleep and activity.
BodyBio
Supplements to improve the health of every cell in the body.
Withings
Wearables and technology to make better health part of daily life.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Skratch Labs
Sports nutrition designed to help you perform better.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Nike
Workout and everyday essentials for a life well lived
Elo
Smart nutrition products made just for you.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
KANE
Active recovery footwear and accessories.
Thesis
Personalized nootropics company to enhance mental performance.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
FitnessAI
Get stronger, faster with artificial intelligence
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Tracksmith
Premium running equipment for racing, training and all conditions
Equinox
High-end health clubs.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Daylight
A more caring computer.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Bioniq
Personalized supplements, based on blood testing data.
NOVOS
Slowing aging at a cellular level.
Odyssey
Mushroom-powered energy drinks.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Oiselle
Premium women’s athletic apparel.
Ten Thousand
Training gear developed and tested by core athletes.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
ZOE
Change the way you eat, feel and live.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Satisfy Running
Technical equipment for running and the outdoors
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
LyfeFuel
Plant-based whole food meals from nature.
ALO
Yoga leggings, clothes, and accessories for studio to street.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Rumble
Full-body, boxing-inspired group fitness classes.
Neuro
Nootropic gum and mints to refresh your mind and body.
Hilma
Running shoes with personalized fit for women.
Sans
Elegant, powerful air and water purification.
Volt
Personalized training fitness plans for every goal.
pliability
On-demand videos for stretching, breathing, and meditation.
WHOOP
Your wearable health and fitness coach.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Geviti
Concierge solutions for longevity.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Sweaty Betty
Women's fitness clothing without compromising on style.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Alter
At-home fitness system powered by your genes and biometrics.
Alma
Your nutrition companion.
Wahoo
Connected indoor and outdoor training ecosystem.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
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