Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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WaterRower
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Tonal
A home gym designed with your goals in mind.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Kroma
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Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Barry’s
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Volt
Personalized training fitness plans for every goal.
Therabody
Science-backed solutions to help you feel better all year long.
Brooks
Your go-to company for anything and everything related to the run
On
Swiss-engineered performance running shoes and apparel
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Open
Live and On Demand mindfulness classes to help you be present.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Elo
Smart nutrition products made just for you.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ladder
Easy-to-follow workout plans can be done from anywhere.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Kion
Supplements and functional foods for sustained, natural energy.
TRX
Equipment, training and education to empower movement for every body.
Withings
Wearables and technology to make better health part of daily life.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Aviron
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pliability
On-demand videos for stretching, breathing, and meditation.
LyfeFuel
Plant-based whole food meals from nature.
De La Calle
A Modern Mexican Soda
Centr
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Evie
The smart ring designed for women’s health.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Satisfy Running
Technical equipment for running and the outdoors
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Neuro
Nootropic gum and mints to refresh your mind and body.
Magic Mind
Energy shot infused with nootropics and adaptogens.
ŌURA
Smart rings that monitor your sleep and activity.
Hero Bread
Low carb and zero carb bread and baked goods.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
KANE
Active recovery footwear and accessories.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Bioniq
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Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
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Personalized nootropics company to enhance mental performance.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Skratch Labs
Sports nutrition designed to help you perform better.
Pvolve
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Peloton
Expert instruction and workout experiences for anyone, anywhere.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Barcode
A better-for-you, ashwagandha-powered fitness water
Ten Thousand
Training gear developed and tested by core athletes.
Runna
Personalized training plans for running.
NordicTrack
Home gym and exercise equipment.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Stick Mobility
Movement made better with products and education
Tracksmith
Premium running equipment for racing, training and all conditions
Hyperice
Products to help everyone on Earth move better, live better, and be better
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Rumble
Full-body, boxing-inspired group fitness classes.
Wahoo
Connected indoor and outdoor training ecosystem.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Haven Athletic
Organized bags for High Performance Athletes.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Lifeforce
Understand your body and start living at your peak.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Momentous
Products and tools that support the endless improvement of personal performance.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Supersapiens
Performance insights to help you become better.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Nike
Workout and everyday essentials for a life well lived
Alter
At-home fitness system powered by your genes and biometrics.
HOKA
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WHOOP
Your wearable health and fitness coach.
FightCamp
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Soulcycle
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RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Signos
See how your body responds to food in real-time with a CGM.
Harken Sweets
Iconic treats made with the date superfood.
Remedy Place
Social wellness club.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Equinox
High-end health clubs.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Promix
Natural supplements that contain only the purest ingredients.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Oova
At-home hormone monitoring kits.
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Odyssey
Mushroom-powered energy drinks.
Seed
Clinically-studied probiotics to impact human and planetary health.
January AI
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Beyond Yoga
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SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Oiselle
Premium women’s athletic apparel.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Viome
At-home oral microbiome tests with personalized oral health products.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Sweaty Betty
Women's fitness clothing without compromising on style.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
KEY
All-natural drink that provides long lasting energy from ketones
Puori
Supplements that only consist of clean and natural based products.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
FitnessAI
Get stronger, faster with artificial intelligence
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Hilma
Running shoes with personalized fit for women.
Fount
Health and performance advisor trusted by the world's top performers.
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