Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Lifeforce
Understand your body and start living at your peak.
WHOOP
Your wearable health and fitness coach.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Hero Bread
Low carb and zero carb bread and baked goods.
NOVOS
Slowing aging at a cellular level.
Ten Thousand
Training gear developed and tested by core athletes.
Fount
Health and performance advisor trusted by the world's top performers.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Sans
Elegant, powerful air and water purification.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
TRX
Equipment, training and education to empower movement for every body.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Haven Athletic
Organized bags for High Performance Athletes.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
WaterRower
The original water resistance rowing machine.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Promix
Natural supplements that contain only the purest ingredients.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Somnee
Better sleep through neuroscience.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
FORM
Movement, nutrition, mindfulness, and community.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
FitnessAI
Get stronger, faster with artificial intelligence
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
NordicTrack
Home gym and exercise equipment.
Alter
At-home fitness system powered by your genes and biometrics.
Momentous
Products and tools that support the endless improvement of personal performance.
Stick Mobility
Movement made better with products and education
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
ZOE
Change the way you eat, feel and live.
Viome
At-home oral microbiome tests with personalized oral health products.
Harken Sweets
Iconic treats made with the date superfood.
Myoform
Precision-engineered supplements, tailored to you.
AG1
The daily nutrients you need to support brain, gut and immune health.
Oova
At-home hormone monitoring kits.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Seed
Clinically-studied probiotics to impact human and planetary health.
Neuro
Nootropic gum and mints to refresh your mind and body.
Nike
Workout and everyday essentials for a life well lived
Barcode
A better-for-you, ashwagandha-powered fitness water
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Satisfy Running
Technical equipment for running and the outdoors
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Eight Sleep
Intelligent cooling and heating technology for any bed.
HOKA
A bold approach to performance footwear and apparel.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Rumble
Full-body, boxing-inspired group fitness classes.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Tracksmith
Premium running equipment for racing, training and all conditions
Open
Live and On Demand mindfulness classes to help you be present.
ŌURA
Smart rings that monitor your sleep and activity.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Skratch Labs
Sports nutrition designed to help you perform better.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
De La Calle
A Modern Mexican Soda
FORM
Smart, augmented reality swimming goggles.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Elo
Smart nutrition products made just for you.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Puori
Supplements that only consist of clean and natural based products.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Alma
Your nutrition companion.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Brooks
Your go-to company for anything and everything related to the run
Wahoo
Connected indoor and outdoor training ecosystem.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Runna
Personalized training plans for running.
Barry’s
The original high-intensity interval workout, combining running and weights.
Rally
A low-impact handheld body massager.
Evie
The smart ring designed for women’s health.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
pliability
On-demand videos for stretching, breathing, and meditation.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
BodyBio
Supplements to improve the health of every cell in the body.
Live Cushy™
Organic, plant-based anti-chafe sticks.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Tonal
A home gym designed with your goals in mind.
LyfeFuel
Plant-based whole food meals from nature.
Oiselle
Premium women’s athletic apparel.
Hilma
Running shoes with personalized fit for women.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Withings
Wearables and technology to make better health part of daily life.
Geviti
Concierge solutions for longevity.
Therabody
Science-backed solutions to help you feel better all year long.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Supersapiens
Performance insights to help you become better.
Thesis
Personalized nootropics company to enhance mental performance.
Equinox
High-end health clubs.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
JETSET Pilates
A modern way to do Pilates.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Signos
See how your body responds to food in real-time with a CGM.
KANE
Active recovery footwear and accessories.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Daylight
A more caring computer.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Odyssey
Mushroom-powered energy drinks.
Sweaty Betty
Women's fitness clothing without compromising on style.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Remedy Place
Social wellness club.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Kion
Supplements and functional foods for sustained, natural energy.
Bioniq
Personalized supplements, based on blood testing data.
On
Swiss-engineered performance running shoes and apparel
Volt
Personalized training fitness plans for every goal.
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