Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
ZOE
Change the way you eat, feel and live.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ten Thousand
Training gear developed and tested by core athletes.
KANE
Active recovery footwear and accessories.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Tonal
A home gym designed with your goals in mind.
Kion
Supplements and functional foods for sustained, natural energy.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Momentous
Products and tools that support the endless improvement of personal performance.
Fount
Health and performance advisor trusted by the world's top performers.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Hyperice
Products to help everyone on Earth move better, live better, and be better
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Alter
At-home fitness system powered by your genes and biometrics.
Equinox
High-end health clubs.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
AG1
The daily nutrients you need to support brain, gut and immune health.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Satisfy Running
Technical equipment for running and the outdoors
Thesis
Personalized nootropics company to enhance mental performance.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Signos
See how your body responds to food in real-time with a CGM.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Remedy Place
Social wellness club.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
On
Swiss-engineered performance running shoes and apparel
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
TRX
Equipment, training and education to empower movement for every body.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Puori
Supplements that only consist of clean and natural based products.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Seed
Clinically-studied probiotics to impact human and planetary health.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Hero Bread
Low carb and zero carb bread and baked goods.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
pliability
On-demand videos for stretching, breathing, and meditation.
JETSET Pilates
A modern way to do Pilates.
Volt
Personalized training fitness plans for every goal.
ŌURA
Smart rings that monitor your sleep and activity.
Geviti
Concierge solutions for longevity.
Evie
The smart ring designed for women’s health.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Myoform
Precision-engineered supplements, tailored to you.
Tracksmith
Premium running equipment for racing, training and all conditions
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Runna
Personalized training plans for running.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Skratch Labs
Sports nutrition designed to help you perform better.
Supersapiens
Performance insights to help you become better.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Promix
Natural supplements that contain only the purest ingredients.
Therabody
Science-backed solutions to help you feel better all year long.
Sans
Elegant, powerful air and water purification.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Neuro
Nootropic gum and mints to refresh your mind and body.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Daylight
A more caring computer.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Rally
A low-impact handheld body massager.
Oiselle
Premium women’s athletic apparel.
Nike
Workout and everyday essentials for a life well lived
Barcode
A better-for-you, ashwagandha-powered fitness water
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Bioniq
Personalized supplements, based on blood testing data.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
HOKA
A bold approach to performance footwear and apparel.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
TechnoGym
A world leader in the design of fitness and wellness equipment.
FORM
Movement, nutrition, mindfulness, and community.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
FitnessAI
Get stronger, faster with artificial intelligence
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Odyssey
Mushroom-powered energy drinks.
Open
Live and On Demand mindfulness classes to help you be present.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Oova
At-home hormone monitoring kits.
Wahoo
Connected indoor and outdoor training ecosystem.
NOVOS
Slowing aging at a cellular level.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Barry’s
The original high-intensity interval workout, combining running and weights.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Viome
At-home oral microbiome tests with personalized oral health products.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Elo
Smart nutrition products made just for you.
Alma
Your nutrition companion.
Hilma
Running shoes with personalized fit for women.
LyfeFuel
Plant-based whole food meals from nature.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Haven Athletic
Organized bags for High Performance Athletes.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Stick Mobility
Movement made better with products and education
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Somnee
Better sleep through neuroscience.
Withings
Wearables and technology to make better health part of daily life.
Brooks
Your go-to company for anything and everything related to the run
Live Cushy™
Organic, plant-based anti-chafe sticks.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
BodyBio
Supplements to improve the health of every cell in the body.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
FORM
Smart, augmented reality swimming goggles.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
De La Calle
A Modern Mexican Soda
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Lifeforce
Understand your body and start living at your peak.
WaterRower
The original water resistance rowing machine.
Harken Sweets
Iconic treats made with the date superfood.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Rumble
Full-body, boxing-inspired group fitness classes.
WHOOP
Your wearable health and fitness coach.
NordicTrack
Home gym and exercise equipment.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
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