Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Bioniq
Personalized supplements, based on blood testing data.
Myoform
Precision-engineered supplements, tailored to you.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Somnee
Better sleep through neuroscience.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Remedy Place
Social wellness club.
ZOE
Change the way you eat, feel and live.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Puori
Supplements that only consist of clean and natural based products.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Nike
Workout and everyday essentials for a life well lived
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Satisfy Running
Technical equipment for running and the outdoors
Lifeforce
Understand your body and start living at your peak.
Ten Thousand
Training gear developed and tested by core athletes.
BodyBio
Supplements to improve the health of every cell in the body.
Oova
At-home hormone monitoring kits.
Skratch Labs
Sports nutrition designed to help you perform better.
Haven Athletic
Organized bags for High Performance Athletes.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Fount
Health and performance advisor trusted by the world's top performers.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Wahoo
Connected indoor and outdoor training ecosystem.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Therabody
Science-backed solutions to help you feel better all year long.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Sweaty Betty
Women's fitness clothing without compromising on style.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Evie
The smart ring designed for women’s health.
Hilma
Running shoes with personalized fit for women.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
NordicTrack
Home gym and exercise equipment.
LyfeFuel
Plant-based whole food meals from nature.
FitnessAI
Get stronger, faster with artificial intelligence
Rally
A low-impact handheld body massager.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Volt
Personalized training fitness plans for every goal.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Geviti
Concierge solutions for longevity.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Neuro
Nootropic gum and mints to refresh your mind and body.
Rumble
Full-body, boxing-inspired group fitness classes.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Signos
See how your body responds to food in real-time with a CGM.
On
Swiss-engineered performance running shoes and apparel
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Promix
Natural supplements that contain only the purest ingredients.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Elo
Smart nutrition products made just for you.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Odyssey
Mushroom-powered energy drinks.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Viome
At-home oral microbiome tests with personalized oral health products.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
AG1
The daily nutrients you need to support brain, gut and immune health.
Oiselle
Premium women’s athletic apparel.
Barry’s
The original high-intensity interval workout, combining running and weights.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Tonal
A home gym designed with your goals in mind.
Alter
At-home fitness system powered by your genes and biometrics.
ŌURA
Smart rings that monitor your sleep and activity.
Momentous
Products and tools that support the endless improvement of personal performance.
Stick Mobility
Movement made better with products and education
WaterRower
The original water resistance rowing machine.
Sans
Elegant, powerful air and water purification.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
WHOOP
Your wearable health and fitness coach.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Alma
Your nutrition companion.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
FORM
Smart, augmented reality swimming goggles.
Kion
Supplements and functional foods for sustained, natural energy.
Open
Live and On Demand mindfulness classes to help you be present.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
FORM
Movement, nutrition, mindfulness, and community.
JETSET Pilates
A modern way to do Pilates.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Eight Sleep
Intelligent cooling and heating technology for any bed.
pliability
On-demand videos for stretching, breathing, and meditation.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
NOVOS
Slowing aging at a cellular level.
De La Calle
A Modern Mexican Soda
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Peloton
Expert instruction and workout experiences for anyone, anywhere.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
KANE
Active recovery footwear and accessories.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Harken Sweets
Iconic treats made with the date superfood.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Equinox
High-end health clubs.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Runna
Personalized training plans for running.
Thesis
Personalized nootropics company to enhance mental performance.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Hero Bread
Low carb and zero carb bread and baked goods.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Supersapiens
Performance insights to help you become better.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Barcode
A better-for-you, ashwagandha-powered fitness water
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
HOKA
A bold approach to performance footwear and apparel.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Withings
Wearables and technology to make better health part of daily life.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Brooks
Your go-to company for anything and everything related to the run
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
TRX
Equipment, training and education to empower movement for every body.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Tracksmith
Premium running equipment for racing, training and all conditions
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Seed
Clinically-studied probiotics to impact human and planetary health.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Daylight
A more caring computer.
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