Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Rumble
Full-body, boxing-inspired group fitness classes.
Skratch Labs
Sports nutrition designed to help you perform better.
Harken Sweets
Iconic treats made with the date superfood.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Open
Live and On Demand mindfulness classes to help you be present.
KANE
Active recovery footwear and accessories.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Alter
At-home fitness system powered by your genes and biometrics.
LyfeFuel
Plant-based whole food meals from nature.
Brooks
Your go-to company for anything and everything related to the run
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Neuro
Nootropic gum and mints to refresh your mind and body.
Odyssey
Mushroom-powered energy drinks.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Thesis
Personalized nootropics company to enhance mental performance.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Momentous
Products and tools that support the endless improvement of personal performance.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Ten Thousand
Training gear developed and tested by core athletes.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Elo
Smart nutrition products made just for you.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
TechnoGym
A world leader in the design of fitness and wellness equipment.
TRX
Equipment, training and education to empower movement for every body.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Stick Mobility
Movement made better with products and education
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
FitnessAI
Get stronger, faster with artificial intelligence
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Viome
At-home oral microbiome tests with personalized oral health products.
Barry’s
The original high-intensity interval workout, combining running and weights.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Withings
Wearables and technology to make better health part of daily life.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Evie
The smart ring designed for women’s health.
Oiselle
Premium women’s athletic apparel.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Promix
Natural supplements that contain only the purest ingredients.
Tracksmith
Premium running equipment for racing, training and all conditions
Fount
Health and performance advisor trusted by the world's top performers.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Remedy Place
Social wellness club.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Wahoo
Connected indoor and outdoor training ecosystem.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
De La Calle
A Modern Mexican Soda
Volt
Personalized training fitness plans for every goal.
Runna
Personalized training plans for running.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
HOKA
A bold approach to performance footwear and apparel.
Hero Bread
Low carb and zero carb bread and baked goods.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Magic Mind
Energy shot infused with nootropics and adaptogens.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
pliability
On-demand videos for stretching, breathing, and meditation.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Nike
Workout and everyday essentials for a life well lived
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Seed
Clinically-studied probiotics to impact human and planetary health.
WHOOP
Your wearable health and fitness coach.
Satisfy Running
Technical equipment for running and the outdoors
Lifeforce
Understand your body and start living at your peak.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Therabody
Science-backed solutions to help you feel better all year long.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Tonal
A home gym designed with your goals in mind.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Puori
Supplements that only consist of clean and natural based products.
Hilma
Running shoes with personalized fit for women.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Sweaty Betty
Women's fitness clothing without compromising on style.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Hyperice
Products to help everyone on Earth move better, live better, and be better
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
ŌURA
Smart rings that monitor your sleep and activity.
Barcode
A better-for-you, ashwagandha-powered fitness water
Oova
At-home hormone monitoring kits.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Haven Athletic
Organized bags for High Performance Athletes.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Bioniq
Personalized supplements, based on blood testing data.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
WaterRower
The original water resistance rowing machine.
Kion
Supplements and functional foods for sustained, natural energy.
Ladder
Easy-to-follow workout plans can be done from anywhere.
NordicTrack
Home gym and exercise equipment.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Signos
See how your body responds to food in real-time with a CGM.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Supersapiens
Performance insights to help you become better.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Equinox
High-end health clubs.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
KEY
All-natural drink that provides long lasting energy from ketones
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
On
Swiss-engineered performance running shoes and apparel
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
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