Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Elo
Smart nutrition products made just for you.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Equinox
High-end health clubs.
Barcode
A better-for-you, ashwagandha-powered fitness water
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
HOKA
A bold approach to performance footwear and apparel.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Haven Athletic
Organized bags for High Performance Athletes.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Skratch Labs
Sports nutrition designed to help you perform better.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Tonal
A home gym designed with your goals in mind.
FORM
Smart, augmented reality swimming goggles.
Ladder
Easy-to-follow workout plans can be done from anywhere.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
KANE
Active recovery footwear and accessories.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
FitnessAI
Get stronger, faster with artificial intelligence
Hyperice
Products to help everyone on Earth move better, live better, and be better
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Remedy Place
Social wellness club.
Promix
Natural supplements that contain only the purest ingredients.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Bioniq
Personalized supplements, based on blood testing data.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
FORM
Movement, nutrition, mindfulness, and community.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Open
Live and On Demand mindfulness classes to help you be present.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
pliability
On-demand videos for stretching, breathing, and meditation.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Odyssey
Mushroom-powered energy drinks.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
ŌURA
Smart rings that monitor your sleep and activity.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
On
Swiss-engineered performance running shoes and apparel
Alter
At-home fitness system powered by your genes and biometrics.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Nike
Workout and everyday essentials for a life well lived
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Ten Thousand
Training gear developed and tested by core athletes.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Daylight
A more caring computer.
Kion
Supplements and functional foods for sustained, natural energy.
Myoform
Precision-engineered supplements, tailored to you.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
TRX
Equipment, training and education to empower movement for every body.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
WHOOP
Your wearable health and fitness coach.
Geviti
Concierge solutions for longevity.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Seed
Clinically-studied probiotics to impact human and planetary health.
Tracksmith
Premium running equipment for racing, training and all conditions
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Runna
Personalized training plans for running.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Oova
At-home hormone monitoring kits.
Sweaty Betty
Women's fitness clothing without compromising on style.
WaterRower
The original water resistance rowing machine.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
BodyBio
Supplements to improve the health of every cell in the body.
NOVOS
Slowing aging at a cellular level.
Supersapiens
Performance insights to help you become better.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Rally
A low-impact handheld body massager.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
ZOE
Change the way you eat, feel and live.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Oiselle
Premium women’s athletic apparel.
Barry’s
The original high-intensity interval workout, combining running and weights.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Rumble
Full-body, boxing-inspired group fitness classes.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Fount
Health and performance advisor trusted by the world's top performers.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Stick Mobility
Movement made better with products and education
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Therabody
Science-backed solutions to help you feel better all year long.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
AG1
The daily nutrients you need to support brain, gut and immune health.
Eight Sleep
Intelligent cooling and heating technology for any bed.
De La Calle
A Modern Mexican Soda
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Satisfy Running
Technical equipment for running and the outdoors
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Evie
The smart ring designed for women’s health.
Momentous
Products and tools that support the endless improvement of personal performance.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Lifeforce
Understand your body and start living at your peak.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Somnee
Better sleep through neuroscience.
Volt
Personalized training fitness plans for every goal.
Alma
Your nutrition companion.
Signos
See how your body responds to food in real-time with a CGM.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NordicTrack
Home gym and exercise equipment.
Sans
Elegant, powerful air and water purification.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Puori
Supplements that only consist of clean and natural based products.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Hilma
Running shoes with personalized fit for women.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
LyfeFuel
Plant-based whole food meals from nature.
Thesis
Personalized nootropics company to enhance mental performance.
Hero Bread
Low carb and zero carb bread and baked goods.
Withings
Wearables and technology to make better health part of daily life.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Viome
At-home oral microbiome tests with personalized oral health products.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Brooks
Your go-to company for anything and everything related to the run
Wahoo
Connected indoor and outdoor training ecosystem.
Harken Sweets
Iconic treats made with the date superfood.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
JETSET Pilates
A modern way to do Pilates.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Neuro
Nootropic gum and mints to refresh your mind and body.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
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