Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Odyssey
Mushroom-powered energy drinks.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Somnee
Better sleep through neuroscience.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Daylight
A more caring computer.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Therabody
Science-backed solutions to help you feel better all year long.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Barcode
A better-for-you, ashwagandha-powered fitness water
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
TRX
Equipment, training and education to empower movement for every body.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
LyfeFuel
Plant-based whole food meals from nature.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Oiselle
Premium women’s athletic apparel.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Tracksmith
Premium running equipment for racing, training and all conditions
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Neuro
Nootropic gum and mints to refresh your mind and body.
Stick Mobility
Movement made better with products and education
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Thesis
Personalized nootropics company to enhance mental performance.
Open
Live and On Demand mindfulness classes to help you be present.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
On
Swiss-engineered performance running shoes and apparel
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
ŌURA
Smart rings that monitor your sleep and activity.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
KANE
Active recovery footwear and accessories.
Hero Bread
Low carb and zero carb bread and baked goods.
pliability
On-demand videos for stretching, breathing, and meditation.
Hilma
Running shoes with personalized fit for women.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Geviti
Concierge solutions for longevity.
Remedy Place
Social wellness club.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Alter
At-home fitness system powered by your genes and biometrics.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Lifeforce
Understand your body and start living at your peak.
Sweaty Betty
Women's fitness clothing without compromising on style.
Evie
The smart ring designed for women’s health.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
WHOOP
Your wearable health and fitness coach.
Haven Athletic
Organized bags for High Performance Athletes.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
FitnessAI
Get stronger, faster with artificial intelligence
Brooks
Your go-to company for anything and everything related to the run
Runna
Personalized training plans for running.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Elo
Smart nutrition products made just for you.
Seed
Clinically-studied probiotics to impact human and planetary health.
Rumble
Full-body, boxing-inspired group fitness classes.
Supersapiens
Performance insights to help you become better.
Satisfy Running
Technical equipment for running and the outdoors
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Promix
Natural supplements that contain only the purest ingredients.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Bioniq
Personalized supplements, based on blood testing data.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
De La Calle
A Modern Mexican Soda
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Nike
Workout and everyday essentials for a life well lived
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Volt
Personalized training fitness plans for every goal.
FORM
Smart, augmented reality swimming goggles.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Withings
Wearables and technology to make better health part of daily life.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
HOKA
A bold approach to performance footwear and apparel.
Momentous
Products and tools that support the endless improvement of personal performance.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
TechnoGym
A world leader in the design of fitness and wellness equipment.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Puori
Supplements that only consist of clean and natural based products.
Harken Sweets
Iconic treats made with the date superfood.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Kion
Supplements and functional foods for sustained, natural energy.
Oova
At-home hormone monitoring kits.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Signos
See how your body responds to food in real-time with a CGM.
NordicTrack
Home gym and exercise equipment.
Ten Thousand
Training gear developed and tested by core athletes.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
NOVOS
Slowing aging at a cellular level.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Viome
At-home oral microbiome tests with personalized oral health products.
Wahoo
Connected indoor and outdoor training ecosystem.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Tonal
A home gym designed with your goals in mind.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
WaterRower
The original water resistance rowing machine.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Barry’s
The original high-intensity interval workout, combining running and weights.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Skratch Labs
Sports nutrition designed to help you perform better.
Equinox
High-end health clubs.
Fount
Health and performance advisor trusted by the world's top performers.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
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