ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
arrow
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
NOVOS
Slowing aging at a cellular level.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Geviti
Concierge solutions for longevity.
Myoform
Precision-engineered supplements, tailored to you.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Volt
Personalized training fitness plans for every goal.
LyfeFuel
Plant-based whole food meals from nature.
Hero Bread
Low carb and zero carb bread and baked goods.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
FORM
Movement, nutrition, mindfulness, and community.
Neuro
Nootropic gum and mints to refresh your mind and body.
Hilma
Running shoes with personalized fit for women.
Tonal
A home gym designed with your goals in mind.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Sans
Elegant, powerful air and water purification.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Supersapiens
Performance insights to help you become better.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Signos
See how your body responds to food in real-time with a CGM.
Somnee
Better sleep through neuroscience.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Stick Mobility
Movement made better with products and education
JETSET Pilates
A modern way to do Pilates.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
FitnessAI
Get stronger, faster with artificial intelligence
De La Calle
A Modern Mexican Soda
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
ALO
Yoga leggings, clothes, and accessories for studio to street.
NordicTrack
Home gym and exercise equipment.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Evie
The smart ring designed for women’s health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Odyssey
Mushroom-powered energy drinks.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Seed
Clinically-studied probiotics to impact human and planetary health.
Daylight
A more caring computer.
Promix
Natural supplements that contain only the purest ingredients.
Fount
Health and performance advisor trusted by the world's top performers.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Therabody
Science-backed solutions to help you feel better all year long.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
AG1
The daily nutrients you need to support brain, gut and immune health.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Lifeforce
Understand your body and start living at your peak.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
On
Swiss-engineered performance running shoes and apparel
Oiselle
Premium women’s athletic apparel.
Sweaty Betty
Women's fitness clothing without compromising on style.
WHOOP
Your wearable health and fitness coach.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Nike
Workout and everyday essentials for a life well lived
HOKA
A bold approach to performance footwear and apparel.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Alter
At-home fitness system powered by your genes and biometrics.
Barcode
A better-for-you, ashwagandha-powered fitness water
Wahoo
Connected indoor and outdoor training ecosystem.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
WaterRower
The original water resistance rowing machine.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Skratch Labs
Sports nutrition designed to help you perform better.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
pliability
On-demand videos for stretching, breathing, and meditation.
Runna
Personalized training plans for running.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Kion
Supplements and functional foods for sustained, natural energy.
Thesis
Personalized nootropics company to enhance mental performance.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Alma
Your nutrition companion.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Viome
At-home oral microbiome tests with personalized oral health products.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Barry’s
The original high-intensity interval workout, combining running and weights.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
ŌURA
Smart rings that monitor your sleep and activity.
Harken Sweets
Iconic treats made with the date superfood.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Open
Live and On Demand mindfulness classes to help you be present.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Elo
Smart nutrition products made just for you.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Puori
Supplements that only consist of clean and natural based products.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Ten Thousand
Training gear developed and tested by core athletes.
Rally
A low-impact handheld body massager.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Brooks
Your go-to company for anything and everything related to the run
Oova
At-home hormone monitoring kits.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Equinox
High-end health clubs.
Satisfy Running
Technical equipment for running and the outdoors
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
KANE
Active recovery footwear and accessories.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Eight Sleep
Intelligent cooling and heating technology for any bed.
FORM
Smart, augmented reality swimming goggles.
Remedy Place
Social wellness club.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Tracksmith
Premium running equipment for racing, training and all conditions
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Haven Athletic
Organized bags for High Performance Athletes.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Momentous
Products and tools that support the endless improvement of personal performance.
Rumble
Full-body, boxing-inspired group fitness classes.
Live Cushy™
Organic, plant-based anti-chafe sticks.
TRX
Equipment, training and education to empower movement for every body.
BodyBio
Supplements to improve the health of every cell in the body.
Bioniq
Personalized supplements, based on blood testing data.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Withings
Wearables and technology to make better health part of daily life.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
arrow