ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Momentous
Products and tools that support the endless improvement of personal performance.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
De La Calle
A Modern Mexican Soda
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Equinox
High-end health clubs.
Neuro
Nootropic gum and mints to refresh your mind and body.
Daylight
A more caring computer.
JETSET Pilates
A modern way to do Pilates.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Viome
At-home oral microbiome tests with personalized oral health products.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
NOVOS
Slowing aging at a cellular level.
FORM
Movement, nutrition, mindfulness, and community.
ŌURA
Smart rings that monitor your sleep and activity.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Skratch Labs
Sports nutrition designed to help you perform better.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Bioniq
Personalized supplements, based on blood testing data.
Somnee
Better sleep through neuroscience.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
FORM
Smart, augmented reality swimming goggles.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Oiselle
Premium women’s athletic apparel.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Lifeforce
Understand your body and start living at your peak.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Alter
At-home fitness system powered by your genes and biometrics.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Thesis
Personalized nootropics company to enhance mental performance.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Therabody
Science-backed solutions to help you feel better all year long.
BodyBio
Supplements to improve the health of every cell in the body.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
FitnessAI
Get stronger, faster with artificial intelligence
On
Swiss-engineered performance running shoes and apparel
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Puori
Supplements that only consist of clean and natural based products.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Barry’s
The original high-intensity interval workout, combining running and weights.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Ten Thousand
Training gear developed and tested by core athletes.
Barcode
A better-for-you, ashwagandha-powered fitness water
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Withings
Wearables and technology to make better health part of daily life.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Nike
Workout and everyday essentials for a life well lived
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Oova
At-home hormone monitoring kits.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Supersapiens
Performance insights to help you become better.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Geviti
Concierge solutions for longevity.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Harken Sweets
Iconic treats made with the date superfood.
Remedy Place
Social wellness club.
Brooks
Your go-to company for anything and everything related to the run
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Fount
Health and performance advisor trusted by the world's top performers.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Sans
Elegant, powerful air and water purification.
Myoform
Precision-engineered supplements, tailored to you.
Evie
The smart ring designed for women’s health.
Satisfy Running
Technical equipment for running and the outdoors
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Kion
Supplements and functional foods for sustained, natural energy.
Tracksmith
Premium running equipment for racing, training and all conditions
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
HOKA
A bold approach to performance footwear and apparel.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
WaterRower
The original water resistance rowing machine.
Tonal
A home gym designed with your goals in mind.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Rumble
Full-body, boxing-inspired group fitness classes.
KANE
Active recovery footwear and accessories.
Hilma
Running shoes with personalized fit for women.
NordicTrack
Home gym and exercise equipment.
pliability
On-demand videos for stretching, breathing, and meditation.
LyfeFuel
Plant-based whole food meals from nature.
Sweaty Betty
Women's fitness clothing without compromising on style.
ALO
Yoga leggings, clothes, and accessories for studio to street.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Elo
Smart nutrition products made just for you.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Wahoo
Connected indoor and outdoor training ecosystem.
Stick Mobility
Movement made better with products and education
Magic Mind
Energy shot infused with nootropics and adaptogens.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Open
Live and On Demand mindfulness classes to help you be present.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Rally
A low-impact handheld body massager.
Alma
Your nutrition companion.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Volt
Personalized training fitness plans for every goal.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Runna
Personalized training plans for running.
AG1
The daily nutrients you need to support brain, gut and immune health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Haven Athletic
Organized bags for High Performance Athletes.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
TRX
Equipment, training and education to empower movement for every body.
WHOOP
Your wearable health and fitness coach.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Odyssey
Mushroom-powered energy drinks.
Seed
Clinically-studied probiotics to impact human and planetary health.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Hero Bread
Low carb and zero carb bread and baked goods.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Promix
Natural supplements that contain only the purest ingredients.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Signos
See how your body responds to food in real-time with a CGM.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
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