ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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Odyssey
Mushroom-powered energy drinks.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
WaterRower
The original water resistance rowing machine.
Elo
Smart nutrition products made just for you.
Lifeforce
Understand your body and start living at your peak.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Signos
See how your body responds to food in real-time with a CGM.
Remedy Place
Social wellness club.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Oova
At-home hormone monitoring kits.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
AG1
The daily nutrients you need to support brain, gut and immune health.
FORM
Smart, augmented reality swimming goggles.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Stick Mobility
Movement made better with products and education
HOKA
A bold approach to performance footwear and apparel.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
De La Calle
A Modern Mexican Soda
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Hyperice
Products to help everyone on Earth move better, live better, and be better
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Bioniq
Personalized supplements, based on blood testing data.
Promix
Natural supplements that contain only the purest ingredients.
On
Swiss-engineered performance running shoes and apparel
Ladder
Easy-to-follow workout plans can be done from anywhere.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Alma
Your nutrition companion.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Thesis
Personalized nootropics company to enhance mental performance.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Open
Live and On Demand mindfulness classes to help you be present.
Volt
Personalized training fitness plans for every goal.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Brooks
Your go-to company for anything and everything related to the run
Runna
Personalized training plans for running.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
LyfeFuel
Plant-based whole food meals from nature.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Geviti
Concierge solutions for longevity.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Barcode
A better-for-you, ashwagandha-powered fitness water
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
FORM
Movement, nutrition, mindfulness, and community.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Puori
Supplements that only consist of clean and natural based products.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Fount
Health and performance advisor trusted by the world's top performers.
Withings
Wearables and technology to make better health part of daily life.
KANE
Active recovery footwear and accessories.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Ten Thousand
Training gear developed and tested by core athletes.
Barry’s
The original high-intensity interval workout, combining running and weights.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Harken Sweets
Iconic treats made with the date superfood.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Skratch Labs
Sports nutrition designed to help you perform better.
Wahoo
Connected indoor and outdoor training ecosystem.
pliability
On-demand videos for stretching, breathing, and meditation.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
TRX
Equipment, training and education to empower movement for every body.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Sans
Elegant, powerful air and water purification.
FitnessAI
Get stronger, faster with artificial intelligence
Daylight
A more caring computer.
WHOOP
Your wearable health and fitness coach.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
NordicTrack
Home gym and exercise equipment.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Momentous
Products and tools that support the endless improvement of personal performance.
Kion
Supplements and functional foods for sustained, natural energy.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Sweaty Betty
Women's fitness clothing without compromising on style.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Seed
Clinically-studied probiotics to impact human and planetary health.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Alter
At-home fitness system powered by your genes and biometrics.
NOVOS
Slowing aging at a cellular level.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Satisfy Running
Technical equipment for running and the outdoors
Tracksmith
Premium running equipment for racing, training and all conditions
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Hero Bread
Low carb and zero carb bread and baked goods.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Evie
The smart ring designed for women’s health.
Tonal
A home gym designed with your goals in mind.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Supersapiens
Performance insights to help you become better.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
TechnoGym
A world leader in the design of fitness and wellness equipment.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Therabody
Science-backed solutions to help you feel better all year long.
Hilma
Running shoes with personalized fit for women.
Viome
At-home oral microbiome tests with personalized oral health products.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Equinox
High-end health clubs.
BodyBio
Supplements to improve the health of every cell in the body.
Nike
Workout and everyday essentials for a life well lived
ŌURA
Smart rings that monitor your sleep and activity.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Somnee
Better sleep through neuroscience.
JETSET Pilates
A modern way to do Pilates.
Oiselle
Premium women’s athletic apparel.
Rumble
Full-body, boxing-inspired group fitness classes.
Neuro
Nootropic gum and mints to refresh your mind and body.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Haven Athletic
Organized bags for High Performance Athletes.
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