ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Rally
A low-impact handheld body massager.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
TRX
Equipment, training and education to empower movement for every body.
Fount
Health and performance advisor trusted by the world's top performers.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
On
Swiss-engineered performance running shoes and apparel
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
FitnessAI
Get stronger, faster with artificial intelligence
Hero Bread
Low carb and zero carb bread and baked goods.
Brooks
Your go-to company for anything and everything related to the run
WaterRower
The original water resistance rowing machine.
Somnee
Better sleep through neuroscience.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
FORM
Smart, augmented reality swimming goggles.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Remedy Place
Social wellness club.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Viome
At-home oral microbiome tests with personalized oral health products.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FORM
Movement, nutrition, mindfulness, and community.
Nike
Workout and everyday essentials for a life well lived
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
De La Calle
A Modern Mexican Soda
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Oova
At-home hormone monitoring kits.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Neuro
Nootropic gum and mints to refresh your mind and body.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Wahoo
Connected indoor and outdoor training ecosystem.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Thesis
Personalized nootropics company to enhance mental performance.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
NordicTrack
Home gym and exercise equipment.
ŌURA
Smart rings that monitor your sleep and activity.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Harken Sweets
Iconic treats made with the date superfood.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Lifeforce
Understand your body and start living at your peak.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Kion
Supplements and functional foods for sustained, natural energy.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
pliability
On-demand videos for stretching, breathing, and meditation.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
KANE
Active recovery footwear and accessories.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Stick Mobility
Movement made better with products and education
Hyperice
Products to help everyone on Earth move better, live better, and be better
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Myoform
Precision-engineered supplements, tailored to you.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Therabody
Science-backed solutions to help you feel better all year long.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Hilma
Running shoes with personalized fit for women.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Puori
Supplements that only consist of clean and natural based products.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Geviti
Concierge solutions for longevity.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Barry’s
The original high-intensity interval workout, combining running and weights.
Tonal
A home gym designed with your goals in mind.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Skratch Labs
Sports nutrition designed to help you perform better.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
AG1
The daily nutrients you need to support brain, gut and immune health.
WHOOP
Your wearable health and fitness coach.
BodyBio
Supplements to improve the health of every cell in the body.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Supersapiens
Performance insights to help you become better.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
HOKA
A bold approach to performance footwear and apparel.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Barcode
A better-for-you, ashwagandha-powered fitness water
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
TechnoGym
A world leader in the design of fitness and wellness equipment.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Odyssey
Mushroom-powered energy drinks.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ten Thousand
Training gear developed and tested by core athletes.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Momentous
Products and tools that support the endless improvement of personal performance.
Sans
Elegant, powerful air and water purification.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Tracksmith
Premium running equipment for racing, training and all conditions
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Open
Live and On Demand mindfulness classes to help you be present.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Seed
Clinically-studied probiotics to impact human and planetary health.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Elo
Smart nutrition products made just for you.
Sweaty Betty
Women's fitness clothing without compromising on style.
Promix
Natural supplements that contain only the purest ingredients.
Bioniq
Personalized supplements, based on blood testing data.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Runna
Personalized training plans for running.
Evie
The smart ring designed for women’s health.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
JETSET Pilates
A modern way to do Pilates.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Satisfy Running
Technical equipment for running and the outdoors
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Withings
Wearables and technology to make better health part of daily life.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Equinox
High-end health clubs.
Signos
See how your body responds to food in real-time with a CGM.
Volt
Personalized training fitness plans for every goal.
Alma
Your nutrition companion.
Haven Athletic
Organized bags for High Performance Athletes.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
LyfeFuel
Plant-based whole food meals from nature.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Alter
At-home fitness system powered by your genes and biometrics.
NOVOS
Slowing aging at a cellular level.
Rumble
Full-body, boxing-inspired group fitness classes.
Daylight
A more caring computer.
Oiselle
Premium women’s athletic apparel.
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