Barcode

A better-for-you, ashwagandha-powered fitness water
Visit site button icon
Barcode

About Barcode

Barcode is a plant-based, all natural performance drink line with added benefits and ingredients including Vitamin D, B6, B12, magnesium and Ashwagandaha and no added sugar. It was founded by Mubarak Malik, who has spent decades training the most elite athletes and celebrities as former Head of Performance for the NY Knicks, and NBA player Kyle Kuzma.

It is currently available at Amazon, Erewhon Market, ShopRite and Central Market.

Visit site button icon
Key info
Founded
2021
Founders
Mubarak Malik and Kyle Kuzma
HQ
Los Angeles, CA

Discover more brands

View All
arrow
Cure Hydration
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
View button icon Visit Site button icon
Evie Ring
Evie
The smart ring designed for women’s health.
View button icon Visit Site button icon
Superfrau
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
View button icon Visit Site button icon
AG1
The daily nutrients you need to support brain, gut and immune health.
View button icon Visit Site button icon
Keto Kind
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
View button icon Visit Site button icon
Bioniq
Bioniq
Personalized supplements, based on blood testing data.
View button icon Visit Site button icon
Barry's Bootcamp exterior
Barry’s
The original high-intensity interval workout, combining running and weights.
View button icon Visit Site button icon
Somnee
Somnee
Better sleep through neuroscience.
View button icon Visit Site button icon
Health-Ade
Health-Ade
Organic kombucha teas and sodas full of probiotics.
View button icon Visit Site button icon
Ladder app
Ladder
Easy-to-follow workout plans can be done from anywhere.
View button icon Visit Site button icon
Form Nutrition
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
View button icon Visit Site button icon
Planet Nusa
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
View button icon Visit Site button icon
On Running
On
Swiss-engineered performance running shoes and apparel
View button icon Visit Site button icon
SmartSweets
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
View button icon Visit Site button icon
Signos
Signos
See how your body responds to food in real-time with a CGM.
View button icon Visit Site button icon
Pause Studio
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
View button icon Visit Site button icon
Rumble Boxing
Rumble
Full-body, boxing-inspired group fitness classes.
View button icon Visit Site button icon
Haven Athletic Bags
Haven Athletic
Organized bags for High Performance Athletes.
View button icon Visit Site button icon
Beyond Yoga
Beyond Yoga
A female founded, inclusive active and athleisure brand.
View button icon Visit Site button icon
Joydays Cookie
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
View button icon Visit Site button icon
Harken Sweets
Harken Sweets
Iconic treats made with the date superfood.
View button icon Visit Site button icon
Supersapiens CGM
Supersapiens
Performance insights to help you become better.
View button icon Visit Site button icon
Tracksmith
Tracksmith
Premium running equipment for racing, training and all conditions
View button icon Visit Site button icon
Momentus Supplements
Momentous
Products and tools that support the endless improvement of personal performance.
View button icon Visit Site button icon
Viome
Viome
At-home oral microbiome tests with personalized oral health products.
View button icon Visit Site button icon
LMNT Electrolytes
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
View button icon Visit Site button icon
Sage + Sound
Sage + Sound
Wellness services, curated products, + mindfulness classes.
View button icon Visit Site button icon
Elo Smart Protein
Elo
Smart nutrition products made just for you.
View button icon Visit Site button icon
Oova test kits
Oova
At-home hormone monitoring kits.
View button icon Visit Site button icon
Stick Mobility
Stick Mobility
Movement made better with products and education
View button icon Visit Site button icon
Mobot
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
View button icon Visit Site button icon
Topo Athletic Shoes
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
View button icon Visit Site button icon
ZOE unboxing
ZOE
Change the way you eat, feel and live.
View button icon Visit Site button icon
JETSET Pilates
JETSET Pilates
A modern way to do Pilates.
View button icon Visit Site button icon
Myodetox
Myodetox
A preventative and wellness-focused approach to taking care of your body.
View button icon Visit Site button icon
Elysium Health
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
View button icon Visit Site button icon
Odyssey
Odyssey
Mushroom-powered energy drinks.
View button icon Visit Site button icon
RPM Training Sandbag
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
View button icon Visit Site button icon
Lineage Collagen
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
View button icon Visit Site button icon
InsideTracker Metabolism
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
View button icon Visit Site button icon
Fitness AI
FitnessAI
Get stronger, faster with artificial intelligence
View button icon Visit Site button icon
YayDay supplement
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
View button icon Visit Site button icon
Form Swimming Goggles
FORM
Smart, augmented reality swimming goggles.
View button icon Visit Site button icon
Hilma
Hilma
Running shoes with personalized fit for women.
View button icon Visit Site button icon
Katalyst
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
View button icon Visit Site button icon
Hydrow
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
View button icon Visit Site button icon
De La Calle
De La Calle
A Modern Mexican Soda
View button icon Visit Site button icon
BodyBio
BodyBio
Supplements to improve the health of every cell in the body.
View button icon Visit Site button icon
Myoform
Myoform
Precision-engineered supplements, tailored to you.
View button icon Visit Site button icon
NOBULL Clothing
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
View button icon Visit Site button icon
WithU Training App
WithU
Fitness app with over 1,500 immersive audio-guided workouts
View button icon Visit Site button icon
Veracity
Veracity Selfcare
Root-cause wellness for radiant health inside and out
View button icon Visit Site button icon
SweatHouz
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
View button icon Visit Site button icon
FORWARD__Space
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
View button icon Visit Site button icon
Hyperice Hypervolt 2
Hyperice
Products to help everyone on Earth move better, live better, and be better
View button icon Visit Site button icon
NOVOS Longevity Kit
NOVOS
Slowing aging at a cellular level.
View button icon Visit Site button icon
Gainful Products
Gainful
Personalized and customizable nutrition that fuels your personal performance.
View button icon Visit Site button icon
Plunge
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
View button icon Visit Site button icon
MUD\WTR
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
View button icon Visit Site button icon
Skratch Labs
Skratch Labs
Sports nutrition designed to help you perform better.
View button icon Visit Site button icon
KEY Energy Drink
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
View button icon Visit Site button icon
Lifeforce app
Lifeforce
Understand your body and start living at your peak.
View button icon Visit Site button icon
Wahoo Kickr Bike Shift
Wahoo
Connected indoor and outdoor training ecosystem.
View button icon Visit Site button icon
Soulsway Practice
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
View button icon Visit Site button icon
FightCamp
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
View button icon Visit Site button icon
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
View button icon Visit Site button icon
Nike
Nike
Workout and everyday essentials for a life well lived
View button icon Visit Site button icon
Echelon Connect EX-5s-22 bike
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
View button icon Visit Site button icon
Chris Hemsworth Centr
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
View button icon Visit Site button icon
Ice Barrel
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
View button icon Visit Site button icon
Liquid IV
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
View button icon Visit Site button icon
Outdoor Voices leggings
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
View button icon Visit Site button icon
Cymbiotika
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
View button icon Visit Site button icon
Alma
Alma
Your nutrition companion.
View button icon Visit Site button icon
Wonderfeel
Wonderfeel
Patented NMN solution to aging for anyone over 30.
View button icon Visit Site button icon
Nordic Strong
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
View button icon Visit Site button icon
Alo Yoga
ALO
Yoga leggings, clothes, and accessories for studio to street.
View button icon Visit Site button icon
obé Fitness
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
View button icon Visit Site button icon
Satisfy Running
Satisfy Running
Technical equipment for running and the outdoors
View button icon Visit Site button icon
Spoonful
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
View button icon Visit Site button icon
PowerBlock Pro 32
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
View button icon Visit Site button icon
Pliability stretching app
pliability
On-demand videos for stretching, breathing, and meditation.
View button icon Visit Site button icon
January AI
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
View button icon Visit Site button icon
Ketone-IQ
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
View button icon Visit Site button icon
Rally
Rally
A low-impact handheld body massager.
View button icon Visit Site button icon
TRX
TRX
Equipment, training and education to empower movement for every body.
View button icon Visit Site button icon
Promix Nutrition
Promix
Natural supplements that contain only the purest ingredients.
View button icon Visit Site button icon
Frame Fitness
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
View button icon Visit Site button icon
Preamble
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
View button icon Visit Site button icon
Sans
Sans
Elegant, powerful air and water purification.
View button icon Visit Site button icon
Athleta
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
View button icon Visit Site button icon
Daylight Computer
Daylight
A more caring computer.
View button icon Visit Site button icon
Chelsea Piers Fitness
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
View button icon Visit Site button icon
Therabody Massage Gun
Therabody
Science-backed solutions to help you feel better all year long.
View button icon Visit Site button icon
Thesis nootropics
Thesis
Personalized nootropics company to enhance mental performance.
View button icon Visit Site button icon
Neuro
Neuro
Nootropic gum and mints to refresh your mind and body.
View button icon Visit Site button icon
Arena fitness
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
View button icon Visit Site button icon
KANE Footwear
KANE
Active recovery footwear and accessories.
View button icon Visit Site button icon
Maurten Solid 225
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
View button icon Visit Site button icon
Fabletics
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
View button icon Visit Site button icon
Future App
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
View button icon Visit Site button icon
Hero Bread
Hero Bread
Low carb and zero carb bread and baked goods.
View button icon Visit Site button icon
Fount
Fount
Health and performance advisor trusted by the world's top performers.
View button icon Visit Site button icon
LyfeFuel
LyfeFuel
Plant-based whole food meals from nature.
View button icon Visit Site button icon
Cheribundi
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
View button icon Visit Site button icon
Pvolve
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
View button icon Visit Site button icon
Volt Athletics
Volt
Personalized training fitness plans for every goal.
View button icon Visit Site button icon
Bandit Running
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
View button icon Visit Site button icon
GORUCK rucker bags
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
View button icon Visit Site button icon
Live Cushy
Live Cushy™
Organic, plant-based anti-chafe sticks.
View button icon Visit Site button icon
Kion
Kion
Supplements and functional foods for sustained, natural energy.
View button icon Visit Site button icon
Ten Thousand
Ten Thousand
Training gear developed and tested by core athletes.
View button icon Visit Site button icon
Seed microbiome
Seed
Clinically-studied probiotics to impact human and planetary health.
View button icon Visit Site button icon
Tempo Fit
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
View button icon Visit Site button icon
Innermost
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
View button icon Visit Site button icon
Restore Hyper Wellness
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
View button icon Visit Site button icon
Somo Sleep
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
View button icon Visit Site button icon
HOKA Arahi 7
HOKA
A bold approach to performance footwear and apparel.
View button icon Visit Site button icon
Open Studio
Open
Live and On Demand mindfulness classes to help you be present.
View button icon Visit Site button icon
ŌURA
Smart rings that monitor your sleep and activity.
View button icon Visit Site button icon
Aviron Rower
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
View button icon Visit Site button icon
Protekt Hydration
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
View button icon Visit Site button icon
Rhone
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
View button icon Visit Site button icon
Garmin
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
View button icon Visit Site button icon
Puori
Puori
Supplements that only consist of clean and natural based products.
View button icon Visit Site button icon
Brooks
Brooks
Your go-to company for anything and everything related to the run
View button icon Visit Site button icon
Alter
Alter
At-home fitness system powered by your genes and biometrics.
View button icon Visit Site button icon
Apothekary
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
View button icon Visit Site button icon
DryWater
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
View button icon Visit Site button icon
Oiselle
Oiselle
Premium women’s athletic apparel.
View button icon Visit Site button icon
Remedy Place
Remedy Place
Social wellness club.
View button icon Visit Site button icon
AARMY
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
View button icon Visit Site button icon
Nix Biosensor
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
View button icon Visit Site button icon
Whoop 4.0
WHOOP
Your wearable health and fitness coach.
View button icon Visit Site button icon
Kroma Reset
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
View button icon Visit Site button icon
Fitbit Versa 4 and Sense 2
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
View button icon Visit Site button icon
The Movement Club
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
View button icon Visit Site button icon
Eight Sleep
Eight Sleep
Intelligent cooling and heating technology for any bed.
View button icon Visit Site button icon
Soulcycle
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
View button icon Visit Site button icon
KINRGY
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
View button icon Visit Site button icon
Tonal
Tonal
A home gym designed with your goals in mind.
View button icon Visit Site button icon
Withings Body Smart
Withings
Wearables and technology to make better health part of daily life.
View button icon Visit Site button icon
Runna App
Runna
Personalized training plans for running.
View button icon Visit Site button icon
Four Sigmatic organic protein
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
View button icon Visit Site button icon
Levels Health
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
View button icon Visit Site button icon
Sauna House
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
View button icon Visit Site button icon
Vivibarefoot
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
View button icon Visit Site button icon
Geviti
Geviti
Concierge solutions for longevity.
View button icon Visit Site button icon
Peloton Bike+
Peloton
Expert instruction and workout experiences for anyone, anywhere.
View button icon Visit Site button icon
TechnoGym
TechnoGym
A world leader in the design of fitness and wellness equipment.
View button icon Visit Site button icon
Solidcore
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
View button icon Visit Site button icon
HALO Hydration
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
View button icon Visit Site button icon
Omorpho
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
View button icon Visit Site button icon
ARMRA
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
View button icon Visit Site button icon
STRIDE Fitness
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
View button icon Visit Site button icon
Magic Mind
Magic Mind
Energy shot infused with nootropics and adaptogens.
View button icon Visit Site button icon
FORM
FORM
Movement, nutrition, mindfulness, and community.
View button icon Visit Site button icon
Sweaty Betty
Sweaty Betty
Women's fitness clothing without compromising on style.
View button icon Visit Site button icon
WaterRower
WaterRower
The original water resistance rowing machine.
View button icon Visit Site button icon
SotoMethod
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
View button icon Visit Site button icon
NordicTrack
NordicTrack
Home gym and exercise equipment.
View button icon Visit Site button icon
Equinox
Equinox
High-end health clubs.
View button icon Visit Site button icon
arrow