Barcode

A better-for-you, ashwagandha-powered fitness water

About Barcode

Barcode is a plant-based, all natural performance drink line with added benefits and ingredients including Vitamin D, B6, B12, magnesium and Ashwagandaha and no added sugar. It was founded by Mubarak Malik, who has spent decades training the most elite athletes and celebrities as former Head of Performance for the NY Knicks, and NBA player Kyle Kuzma.

It is currently available at Amazon, Erewhon Market, ShopRite and Central Market.

Key info
Founded
2021
Founders
Mubarak Malik and Kyle Kuzma
HQ
Los Angeles, CA
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FORM
Smart, augmented reality swimming goggles.
Runna
Personalized training plans for running.
Oova
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Promix
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Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Arena
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Cymbiotika
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HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Momentous
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ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Topo Athletic
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HOKA
A bold approach to performance footwear and apparel.
LyfeFuel
Plant-based whole food meals from nature.
TechnoGym
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Evie
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Organic kombucha teas and sodas full of probiotics.
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Joydays
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Hyperice
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Low carb and zero carb bread and baked goods.
Eight Sleep
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Cheribundi
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Nike
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Signos
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SweatHouz
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Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
FightCamp
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Pause
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Neuro
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Ice Barrel
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Supersapiens
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Mobot
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OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Viome
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Athleta
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Kion
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Soulcycle
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Wahoo
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Plunge
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Elo
Smart nutrition products made just for you.
Odyssey
Mushroom-powered energy drinks.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
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See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
ŌURA
Smart rings that monitor your sleep and activity.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
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Stick Mobility
Movement made better with products and education
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
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Live and On Demand mindfulness classes to help you be present.
Lifeforce
Understand your body and start living at your peak.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
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On-demand videos for stretching, breathing, and meditation.
NOVOS
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TRX
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Myodetox
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Fitbit
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Restore Hyper Wellness
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Withings
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Barry’s
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January AI
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Alter
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Volt
Personalized training fitness plans for every goal.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
KINRGY
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WithU
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Geviti
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Garmin
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Remedy Place
Social wellness club.
STRIDE Fitness
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Skratch Labs
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Cure Hydration
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Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Ten Thousand
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Athletic Greens
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Elysium Health
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WaterRower
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Centr
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Tempo
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Equinox
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Innermost
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InsideTracker
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Aviron
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Sauna House
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Fabletics
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[solidcore]
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Puori
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Magic Mind
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GORUCK
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Peloton
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plant based keto shake. Designed with the help of scientists to make keto simple for you.
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Thesis
Personalized nootropics company to enhance mental performance.
Haven Athletic
Organized bags for High Performance Athletes.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Therabody
Science-backed solutions to help you feel better all year long.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Bioniq
Personalized supplements, based on blood testing data.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
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