Barcode

A better-for-you, ashwagandha-powered fitness water

About Barcode

Barcode is a plant-based, all natural performance drink line with added benefits and ingredients including Vitamin D, B6, B12, magnesium and Ashwagandaha and no added sugar. It was founded by Mubarak Malik, who has spent decades training the most elite athletes and celebrities as former Head of Performance for the NY Knicks, and NBA player Kyle Kuzma.

It is currently available at Amazon, Erewhon Market, ShopRite and Central Market.

Key info
Founded
2021
Founders
Mubarak Malik and Kyle Kuzma
HQ
Los Angeles, CA
arrow
Withings
Wearables and technology to make better health part of daily life.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
FORM
Movement, nutrition, mindfulness, and community.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Haven Athletic
Organized bags for High Performance Athletes.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
ŌURA
Smart rings that monitor your sleep and activity.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
JETSET Pilates
A modern way to do Pilates.
Odyssey
Mushroom-powered energy drinks.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Oiselle
Premium women’s athletic apparel.
FORM
Smart, augmented reality swimming goggles.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Alter
At-home fitness system powered by your genes and biometrics.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Evie
The smart ring designed for women’s health.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Tracksmith
Premium running equipment for racing, training and all conditions
Hero Bread
Low carb and zero carb bread and baked goods.
Thesis
Personalized nootropics company to enhance mental performance.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Hyperice
Products to help everyone on Earth move better, live better, and be better
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Volt
Personalized training fitness plans for every goal.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Barry’s
The original high-intensity interval workout, combining running and weights.
Open
Live and On Demand mindfulness classes to help you be present.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Stick Mobility
Movement made better with products and education
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
FitnessAI
Get stronger, faster with artificial intelligence
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
ZOE
Change the way you eat, feel and live.
Somnee
Better sleep through neuroscience.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Elo
Smart nutrition products made just for you.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Equinox
High-end health clubs.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Runna
Personalized training plans for running.
Promix
Natural supplements that contain only the purest ingredients.
AG1
The daily nutrients you need to support brain, gut and immune health.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Wahoo
Connected indoor and outdoor training ecosystem.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
WHOOP
Your wearable health and fitness coach.
On
Swiss-engineered performance running shoes and apparel
Magic Mind
Energy shot infused with nootropics and adaptogens.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Tonal
A home gym designed with your goals in mind.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Kion
Supplements and functional foods for sustained, natural energy.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Brooks
Your go-to company for anything and everything related to the run
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Puori
Supplements that only consist of clean and natural based products.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
TRX
Equipment, training and education to empower movement for every body.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Sans
Elegant, powerful air and water purification.
NordicTrack
Home gym and exercise equipment.
Signos
See how your body responds to food in real-time with a CGM.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Alma
Your nutrition companion.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Supersapiens
Performance insights to help you become better.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Nike
Workout and everyday essentials for a life well lived
Therabody
Science-backed solutions to help you feel better all year long.
Eight Sleep
Intelligent cooling and heating technology for any bed.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Geviti
Concierge solutions for longevity.
WaterRower
The original water resistance rowing machine.
NOVOS
Slowing aging at a cellular level.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Sweaty Betty
Women's fitness clothing without compromising on style.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Rumble
Full-body, boxing-inspired group fitness classes.
HOKA
A bold approach to performance footwear and apparel.
KANE
Active recovery footwear and accessories.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Momentous
Products and tools that support the endless improvement of personal performance.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
pliability
On-demand videos for stretching, breathing, and meditation.
Satisfy Running
Technical equipment for running and the outdoors
Remedy Place
Social wellness club.
Lifeforce
Understand your body and start living at your peak.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Fount
Health and performance advisor trusted by the world's top performers.
Ten Thousand
Training gear developed and tested by core athletes.
Daylight
A more caring computer.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Harken Sweets
Iconic treats made with the date superfood.
Hilma
Running shoes with personalized fit for women.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Skratch Labs
Sports nutrition designed to help you perform better.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
BodyBio
Supplements to improve the health of every cell in the body.
Oova
At-home hormone monitoring kits.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Viome
At-home oral microbiome tests with personalized oral health products.
Neuro
Nootropic gum and mints to refresh your mind and body.
Seed
Clinically-studied probiotics to impact human and planetary health.
De La Calle
A Modern Mexican Soda
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
LyfeFuel
Plant-based whole food meals from nature.
Bioniq
Personalized supplements, based on blood testing data.
arrow