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Monster enters the female-focused energy game with FLRT
Zero sugar, 200mg caffeine, and a late Q1 2026 launch.
Ash Read
Alice Mushrooms adds Zen X, a functional chocolate for calm and clarity
Stress relief wrapped in dark chocolate.
Joana Ariza
Sweetgreen adds macro tracker for easier protein tracking
The fast-casual chain adds a nutrition calculator to its app alongside increased protein portions.
Ash Read
The Cycle offers ready-to-drink relief for PMS and periods
The Omega-7 and adaptogenic botanicals meet functional hydration for hormonal balance.
Ash Read
Cob’s sorghum snacks deliver the pop without the corn
Tennis legend Novak Djokovic co-founded this allergy-friendly alternative.
Ash Read
This new coffee targets aging at the cellular level
Vivi Labs combines NAD+ precursors and collagen with 100% organic Arabica beans.
Ash Read
SVRY launches savory protein bars for athletes tired of sweet
Real ingredients, zero added sugar, and flavors that taste like actual food.
Ash Read
We live on convenience food, but what’s it doing to us?
Food has never been more convenient or more complicated.
Joana Ariza
Buffy offers a fresh take on protein snacking
Three bold flavors, one protein-packed base.
Ash Read
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A better-for-you, ashwagandha-powered fitness water
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Spoonful
Low sugar, high protein, functional breakfast and snack foods.
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KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
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De La Calle
A Modern Mexican Soda
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Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
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Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
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Neuro
Nootropic gum and mints to refresh your mind and body.
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Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
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LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
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HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
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Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
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Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
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SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
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Odyssey
Mushroom-powered energy drinks.
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MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
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Magic Mind
Energy shot infused with nootropics and adaptogens.
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Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
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Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
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Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
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Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
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Health-Ade
Organic kombucha teas and sodas full of probiotics.
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Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
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Promix
Natural supplements that contain only the purest ingredients.
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Hero Bread
Low carb and zero carb bread and baked goods.
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Skratch Labs
Sports nutrition designed to help you perform better.
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Harken Sweets
Iconic treats made with the date superfood.
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