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An endurance athlete’s training and recovery essentials
Inside Ross Rutherford's ultramarathon toolkit.
Ash Read
Trevi launches zero-sugar electrolyte drink mix
Simple Modern's new brand aims to make hydration more fun and functional.
Ash Read
Athletic Brewing just released a Netflix-inspired non-alcoholic IPA
A citrus-forward IPA celebrating Netflix's Our Oceans documentary series.
Ash Read
MUSH launches protein bars at Whole Foods
The overnight oats brand's fresh take on clean snacking.
Ash Read
Meet Neve: Plant-based athletic fuel
Plant-based performance food designed for athletes.
Ash Read
The 10 best coffee alternatives for energy without the jitters
From earthy mushroom elixirs to creamy herbal lattes, mornings look different now.
Ash Read
The best Huel alternatives: 8 meal replacement options
Powdered meal replacements and shakes for when life gets busy.
Ash Read
Blume releases holiday superfood latte bundle with classic winter flavors
Organic, vegan-friendly blends featuring Mint Cocoa, Nut Nog, and Gingerbread.
Ash Read
David Protein Bar review: Is it worth the hype?
The RXBAR founder's new venture promises maximum protein, minimum calories. We put it to the test.
Joe Niehaus
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A better-for-you, ashwagandha-powered fitness water
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Spoonful
Low sugar, high protein, functional breakfast and snack foods.
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KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
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De La Calle
A Modern Mexican Soda
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Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
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Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
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Neuro
Nootropic gum and mints to refresh your mind and body.
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Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
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LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
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HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
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Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
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Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
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SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
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Odyssey
Mushroom-powered energy drinks.
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MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
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Magic Mind
Energy shot infused with nootropics and adaptogens.
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Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
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Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
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Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
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Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
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Health-Ade
Organic kombucha teas and sodas full of probiotics.
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Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
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Promix
Natural supplements that contain only the purest ingredients.
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Hero Bread
Low carb and zero carb bread and baked goods.
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Skratch Labs
Sports nutrition designed to help you perform better.
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Harken Sweets
Iconic treats made with the date superfood.
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