Hustle packs a full daily dose of creatine into a plant-based protein bar

Hustle, a UK-based nutrition startup, has entered the market with a plant-based protein bar that doubles as your daily creatine dose. Each bar delivers 18g of protein from pea and brown rice, a full 5g of creatine monohydrate, plus added vitamins, minerals, and electrolytes.

Hustle Bar.

The details

Creatine without the shaker bottle. Creatine research has moved well beyond muscle gains. Studies now connect it to sharper focus and reduced brain fog, explaining why it’s showing up in more products beyond traditional powders and capsules. Hustle’s pitch is different: hit your daily 5g dose by eating a snack you’d grab anyway

What’s inside. Each bar packs 18g of protein, 21g of carbohydrates (about half from sugar), 13g of fat, and 295 calories. Beyond the macros, Hustle adds vitamins A, D, C, B6, and B12, plus iron, zinc, folic acid, and electrolytes. It’s vegan and gluten-free. Hustle is available in two flavors: Salted Caramel and Chocolate Raspberry.

For the gym and beyond. The protein-plus-creatine combo strength benefits are clear, but creatine’s cognitive and energy edge may also mean this targets the 3pm desk slump as much as the heavy squat session. It’s a bet that creatine’s appeal extends beyond the gym—and that convenience matters more than delivery method.

Where to buy

Hustle is available now at hustlebar.co.uk. A box of 12 runs £30 (about $41 USD), which works out to roughly £2.50 per bar for a protein-plus-creatine combo. Subscribers can save 10%.