David Beckham announces BEEUP: Honey-powered fruit snacks for active families

The Drop: Soccer legend David Beckham has launched BEEUP, a new snack brand that’s bringing honey’s natural energy to kids and families through fruit snacks.

The Details: Natural energy, bold flavors, and simple ingredients

BEEUP was inspired by Beckham’s passion for beekeeping and honey’s ability to provide natural energy that tastes as good as it performs.

As a father and former pro athlete, Beckham was constantly searching for wholesome snacks that could fuel his family through busy mornings and after-school sports.

BEEUP was inspired by Beckham’s passion for beekeeping.

“Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy,” Beckham explains. “Whether prepping for a game, performance, or the playground, we’ve made BEEUP to offer families natural energy they could feel good about eating.”

BEEUP’s fruit snacks harness honey’s superfood properties to deliver sustained energy without the crash that comes from refined sugars. Each snack is non-GMO, free from synthetic dyes and artificial flavors, and packed with vitamins A, C, and E.

Three flavor-packed options. The debut line features Very Berry, Tropical Mix, and Sour Watermelon, bold flavors designed to satisfy young taste buds while delivering the natural energy boost honey provides.

Where to buy

BEEUP 10-packs are available now at Target stores nationwide, Target.com, and beeupsnacks.com.