lululemon just opened 50,000 free yoga and Pilates spots this summer

lululemon is leaning into its yoga roots this summer with the launch of its Summer Series, offering 50,000 complimentary yoga and Pilates class spots across North America. The series includes flagship events in eight cities, plus broader activations spanning 70 cities across the US and Canada, with classes led by well-known instructors.

Inside the Summer Series event

The series kicked off with a launch event at Pier 17 in New York City, where over 300 guests, media, and lululemon Ambassadors gathered for a class led by Hot Pilates founder Shannon Nadj, followed by a live DJ Kaskade set that drew in more than 1,000 additional attendees.

It set the tone for what the Summer Series is meant to be: less a single class, more a full moment built around movement and community. Beyond the classes themselves, each stop typically wraps in a post-workout scene with live DJ sets, free food and drinks, and giveaways.

lululemon’s Summer Series kicked off in NYC with a live DJ set from Kaskade.

lululemon has tapped well-known names across yoga, Pilates, and sculpt to lead the series, including Dani Coleman, Ryan Leier, and Megan Roup, each leading sessions in their respective cities. Beyond North America, the brand is extending the program globally, including a multi-day experiential yoga event in Seoul this month for over 1,000 guests.

The brand has run versions of the Summer Series before, but this year’s expansion to 70 cities, eight pinnacle events, and even its first international stop in Seoul mark its biggest push yet. As more people look for ways to connect with the brands they love and find community through fitness, lululemon is meeting the shift head-on.

Where to find out more

The series continues through the summer, with new sessions added regularly. You can browse upcoming classes and grab your free spot here.