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    Sauna House
    Sustainable bathhouses featuring sauna, cold plunges and good vibes.
    Outdoor Voices
    Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
    Puori
    Supplements that only consist of clean and natural based products.
    Fitbit
    Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
    Remedy Place
    Social wellness club.
    NordicTrack
    Home gym and exercise equipment.
    Wonderfeel
    Patented NMN solution to aging for anyone over 30.
    Runna
    Personalized training plans for running.
    Echelon
    Echelon brings immersive studio-quality workouts to the convenience of your home.
    Evie
    The smart ring designed for women’s health.
    Centr
    An interconnected wellness ecosystem to empower your movement, meals, and mind.
    Somnee
    Better sleep through neuroscience.
    Tonal
    A home gym designed with your goals in mind.
    Mobot
    Mobot's foam roller bottle offers targeted therapy and hydration.
    Kroma
    Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
    Promix
    Natural supplements that contain only the purest ingredients.
    Skratch Labs
    Sports nutrition designed to help you perform better.
    Pause
    Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
    FitnessAI
    Get stronger, faster with artificial intelligence
    AG1
    The daily nutrients you need to support brain, gut and immune health.
    Live Cushy™
    Organic, plant-based anti-chafe sticks.
    Rhone
    Men's high-performance activewear engineered for comfort and active lifestyles.
    JETSET Pilates
    A modern way to do Pilates.
    KINRGY
    A dance cardio and fitness platform created by Julianne Hough.
    Kion
    Supplements and functional foods for sustained, natural energy.
    Innermost
    Targeted nutritional formulations, inspired by nature and backed by science.
    Lifeforce
    Understand your body and start living at your peak.
    SweatHouz
    Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
    Brooks
    Your go-to company for anything and everything related to the run
    Ice Barrel
    At-home cold therapy products made to help you get colder and feel better.
    Cure Hydration
    Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
    Garmin
    GPS-enabled technology for sports and fitness, and outdoor recreation.
    Hilma
    Running shoes with personalized fit for women.
    Geviti
    Concierge solutions for longevity.
    Sage + Sound
    Wellness services, curated products, + mindfulness classes.
    Elo
    Smart nutrition products made just for you.
    Restore Hyper Wellness
    Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
    Joydays
    Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
    LyfeFuel
    Plant-based whole food meals from nature.
    BodyBio
    Supplements to improve the health of every cell in the body.
    Volt
    Personalized training fitness plans for every goal.
    Harken Sweets
    Iconic treats made with the date superfood.
    pliability
    On-demand videos for stretching, breathing, and meditation.
    Cymbiotika
    Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
    FORM
    Movement, nutrition, mindfulness, and community.
    De La Calle
    A Modern Mexican Soda
    Gainful
    Personalized and customizable nutrition that fuels your personal performance.
    Barcode
    A better-for-you, ashwagandha-powered fitness water
    Bandit
    Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
    PowerBlock
    Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
    Stick Mobility
    Movement made better with products and education
    Chelsea Piers Fitness
    A community with a passion for inspired fitness, sports and wellness.
    Thesis
    Personalized nootropics company to enhance mental performance.
    Four Sigmatic
    Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
    Nordic Strong
    Full-body training inspired by the power of cross-country skiing.
    Fount
    Health and performance advisor trusted by the world's top performers.
    Sans
    Elegant, powerful air and water purification.
    Fabletics
    Fashionable, high-performance active lifestyle products at an accessible price.
    Signos
    See how your body responds to food in real-time with a CGM.
    Wahoo
    Connected indoor and outdoor training ecosystem.
    Haven Athletic
    Organized bags for High Performance Athletes.
    obé
    Cardio, strength, yoga, and more—at-home workouts made for women.
    Supersapiens
    Performance insights to help you become better.
    YayDay
    Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
    HOKA
    A bold approach to performance footwear and apparel.
    Nix
    Biosensors to analyze sweat and provide athletes with personalized hydration data.
    KANE
    Active recovery footwear and accessories.
    Katalyst
    A full-body workout in just 20 mins, without any external weights or joint impact.
    WaterRower
    The original water resistance rowing machine.
    Eight Sleep
    Intelligent cooling and heating technology for any bed.
    Open
    Live and On Demand mindfulness classes to help you be present.
    Ketone-IQ
    Unlock the power of natural ketones — no fasting or keto diet required.
    Therabody
    Science-backed solutions to help you feel better all year long.
    Liquid I.V.
    Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
    Maurten
    Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
    Health-Ade
    Organic kombucha teas and sodas full of probiotics.
    FORWARD_Space
    Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
    SmartSweets
    Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
    Satisfy Running
    Technical equipment for running and the outdoors
    DryWater
    Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
    Magic Mind
    Energy shot infused with nootropics and adaptogens.
    HALO Hydration
    Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
    Arena
    Smart home gym, designed by athletes and coaches to enable fitness at home.
    GORUCK
    GORUCK makes gear, apparel, and footwear designed for rucking.
    Nike
    Workout and everyday essentials for a life well lived
    InsideTracker
    Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
    FORM
    Smart, augmented reality swimming goggles.
    Pvolve
    A science-led method that combines low-impact functional fitness with resistance-based equipment.
    Levels
    See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
    Plunge
    Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
    Equinox
    High-end health clubs.
    Hydrow
    Connected rowers that leverage technology to bring the on-water experience to the home.
    Hyperice
    Products to help everyone on Earth move better, live better, and be better
    FightCamp
    At home boxing and kickboxing with on-demand workouts led by real fighters.
    SotoMethod
    A mix of cardio and sculpting movements designed to deliver a full-body workout.
    Aviron
    Redefining the fitness experience through cutting-edge rowing innovation
    OMORPHO
    Weighted training gear to help you build strength and boost your cardio.
    On
    Swiss-engineered performance running shoes and apparel
    Veracity Selfcare
    Root-cause wellness for radiant health inside and out
    LMNT
    Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
    Form Nutrition
    100% plant-based protein powders and responsibly-sourced nootropics.
    Planet Nusa
    A community-driven brand founded in Denmark by best friends Mille & Kristine.
    WithU
    Fitness app with over 1,500 immersive audio-guided workouts
    TechnoGym
    A world leader in the design of fitness and wellness equipment.
    TRX
    Equipment, training and education to empower movement for every body.
    SOMO
    Sleep mask designed to reduce stress, improve sleep, mood & health.
    Apothékary
    Clean, effective herbal remedies that target the root cause of health imbalances.
    Topo Athletic
    Performance footwear designed to help you move freely and comfortably.
    Barry’s
    The original high-intensity interval workout, combining running and weights.
    Vivobarefoot
    Shoes designed to be as close to barefoot as possible.
    Soulcycle
    A 45-minute, high-intensity, indoor cycling, cardio workout.
    Rumble
    Full-body, boxing-inspired group fitness classes.
    NOBULL
    Footwear, apparel and accessories for people who train hard and don't believe in excuses.
    Protekt
    Natural liquid supplements to make drinking more water easy and more effective.
    January AI
    January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
    [solidcore]
    Pilates redefined - a full-body workout that utilizes slow and controlled movements.
    Cheribundi
    Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
    Hero Bread
    Low carb and zero carb bread and baked goods.
    Seed
    Clinically-studied probiotics to impact human and planetary health.
    ARMRA
    Premium bovine colostrum with 400+ bioactive nutrients.
    Alma
    Your nutrition companion.
    Future
    One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
    Odyssey
    Mushroom-powered energy drinks.
    Tempo
    Adaptable training plans and responsive workout guidance tuned to your body.
    WHOOP
    Your wearable health and fitness coach.
    Peloton
    Expert instruction and workout experiences for anyone, anywhere.
    NOVOS
    Slowing aging at a cellular level.
    Tracksmith
    Premium running equipment for racing, training and all conditions
    Sweaty Betty
    Women's fitness clothing without compromising on style.
    The Movement Club
    Fun workouts you can do from anywhere in less than 30 minutes.
    MUD\WTR
    A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
    Neuro
    Nootropic gum and mints to refresh your mind and body.
    Everlywell
    Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
    Ladder
    Easy-to-follow workout plans can be done from anywhere.
    Myodetox
    A preventative and wellness-focused approach to taking care of your body.
    ZOE
    Change the way you eat, feel and live.
    Daylight
    A more caring computer.
    Frame
    A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
    Spoonful
    Low sugar, high protein, functional breakfast and snack foods.
    Keto Kind
    plant based keto shake. Designed with the help of scientists to make keto simple for you.
    KEY Energy Drink
    All-natural drink that provides long lasting energy from ketones
    Momentous
    Products and tools that support the endless improvement of personal performance.
    Ten Thousand
    Training gear developed and tested by core athletes.
    Elysium Health
    Translating advancements in aging research into accessible health products and technologies.
    Bioniq
    Personalized supplements, based on blood testing data.
    ŌURA
    Smart rings that monitor your sleep and activity.
    Superfrau
    Upcycled fizzy whey drink, Naturally loaded with vitamins
    Viome
    At-home oral microbiome tests with personalized oral health products.
    STRIDE Fitness
    Treadmill-based interval workout, combining cardio and strength training.
    Alter
    At-home fitness system powered by your genes and biometrics.
    Soulsway Practice
    A fusion of somatic movement, music, mindfulness, and meditation.
    Oova
    At-home hormone monitoring kits.
    Beyond Yoga
    A female founded, inclusive active and athleisure brand.
    Athleta
    Athleta designs clothing that integrates performance and technical features for active women and girls.
    AARMY
    AARMY offers high-intensity training for people looking for a champion’s mindset.
    Oiselle
    Premium women’s athletic apparel.
    RPM Training
    Gear and clothing inspired by adventure, and made for the modern functional athlete.
    Preamble
    Shifting the focus from reactive “sick” care to proactive “health” care.
    Alo Yoga
    Yoga leggings, clothes, and accessories for studio to street.
    Withings
    Wearables and technology to make better health part of daily life.
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