ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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Planet Nusa
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SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Athleta
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Therabody
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Kroma
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Myoform
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LMNT
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Liquid I.V.
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InsideTracker
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Odyssey
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Viome
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Evie
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Puori
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Hilma
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FORM
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KINRGY
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Pilates redefined - a full-body workout that utilizes slow and controlled movements.
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Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
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Remedy Place
Social wellness club.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Sweaty Betty
Women's fitness clothing without compromising on style.
TRX
Equipment, training and education to empower movement for every body.
Oiselle
Premium women’s athletic apparel.
KANE
Active recovery footwear and accessories.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
ŌURA
Smart rings that monitor your sleep and activity.
Momentous
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Harken Sweets
Iconic treats made with the date superfood.
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Everlywell
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Arena
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Runna
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TechnoGym
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Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Gainful
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SotoMethod
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Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
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Mobot
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RPM Training
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Volt
Personalized training fitness plans for every goal.
Tonal
A home gym designed with your goals in mind.
WHOOP
Your wearable health and fitness coach.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
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On-demand videos for stretching, breathing, and meditation.
Haven Athletic
Organized bags for High Performance Athletes.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Cymbiotika
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The Movement Club
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Alma
Your nutrition companion.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
AG1
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Promix
Natural supplements that contain only the purest ingredients.
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Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
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Fitbit
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plant based keto shake. Designed with the help of scientists to make keto simple for you.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
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SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
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Biosensors to analyze sweat and provide athletes with personalized hydration data.
Fount
Health and performance advisor trusted by the world's top performers.
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All-natural drink that provides long lasting energy from ketones
Equinox
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Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Rumble
Full-body, boxing-inspired group fitness classes.
Nike
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WithU
Fitness app with over 1,500 immersive audio-guided workouts
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
NordicTrack
Home gym and exercise equipment.
Sans
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FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
NOVOS
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HOKA
A bold approach to performance footwear and apparel.
Aviron
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SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
FitnessAI
Get stronger, faster with artificial intelligence
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Treadmill-based interval workout, combining cardio and strength training.
Supersapiens
Performance insights to help you become better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
WaterRower
The original water resistance rowing machine.
Hero Bread
Low carb and zero carb bread and baked goods.
Skratch Labs
Sports nutrition designed to help you perform better.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
LyfeFuel
Plant-based whole food meals from nature.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Lifeforce
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Brooks
Your go-to company for anything and everything related to the run
Alter
At-home fitness system powered by your genes and biometrics.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
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