ZOE

Change the way you eat, feel and live.

About ZOE

ZOE is all about science you can feel. Many people discover ZOE through their top-rated nutrition podcast, ZOE Science & Nutrition, where leading scientists and experts break down the latest in health, wellness, and gut science into actionable takeaways. With a mission to cut through diet confusion and deliver accessible, evidence-based health insights, ZOE is the science + nutrition company working to improve the health of millions—starting with you.

You can feel healthier, in weeks. Food isn’t just fuel—it’s the key to better sleep, more energy, and improved mood. ZOE’s comprehensive at-home test kit analyzes gut health, blood fat, and blood sugar, featuring one of the world’s most scientifically advanced gut health tests for insights and nutrition advice you won’t find anywhere else. Using your test results and cutting-edge research backed by a randomized controlled trial, ZOE creates a personalized nutrition program to help you build life-changing habits step by step. With regular gut health retesting, you can track your progress and ensure your recommendations evolve with you. ZOE means life—and you can change your life with food. 

Key info
Founders
Tim Spector, Jonathan Wolf, and George Hadjigeorgiou
Founded
2017
HQ
London, UK
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Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Satisfy Running
Technical equipment for running and the outdoors
On
Swiss-engineered performance running shoes and apparel
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Kion
Supplements and functional foods for sustained, natural energy.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Puori
Supplements that only consist of clean and natural based products.
Sans
Elegant, powerful air and water purification.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
AG1
The daily nutrients you need to support brain, gut and immune health.
Thesis
Personalized nootropics company to enhance mental performance.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Equinox
High-end health clubs.
Ten Thousand
Training gear developed and tested by core athletes.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Promix
Natural supplements that contain only the purest ingredients.
TRX
Equipment, training and education to empower movement for every body.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Runna
Personalized training plans for running.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Signos
See how your body responds to food in real-time with a CGM.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Momentous
Products and tools that support the endless improvement of personal performance.
Rumble
Full-body, boxing-inspired group fitness classes.
Alma
Your nutrition companion.
Eight Sleep
Intelligent cooling and heating technology for any bed.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Viome
At-home oral microbiome tests with personalized oral health products.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Rally
A low-impact handheld body massager.
Oova
At-home hormone monitoring kits.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
ŌURA
Smart rings that monitor your sleep and activity.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
JETSET Pilates
A modern way to do Pilates.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Seed
Clinically-studied probiotics to impact human and planetary health.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
FORM
Movement, nutrition, mindfulness, and community.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Volt
Personalized training fitness plans for every goal.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Stick Mobility
Movement made better with products and education
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Tonal
A home gym designed with your goals in mind.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Wahoo
Connected indoor and outdoor training ecosystem.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Supersapiens
Performance insights to help you become better.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Withings
Wearables and technology to make better health part of daily life.
Tracksmith
Premium running equipment for racing, training and all conditions
Evie
The smart ring designed for women’s health.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Daylight
A more caring computer.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Myoform
Precision-engineered supplements, tailored to you.
FitnessAI
Get stronger, faster with artificial intelligence
NordicTrack
Home gym and exercise equipment.
Somnee
Better sleep through neuroscience.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
LyfeFuel
Plant-based whole food meals from nature.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Lifeforce
Understand your body and start living at your peak.
Bioniq
Personalized supplements, based on blood testing data.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Fount
Health and performance advisor trusted by the world's top performers.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Nike
Workout and everyday essentials for a life well lived
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Brooks
Your go-to company for anything and everything related to the run
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Neuro
Nootropic gum and mints to refresh your mind and body.
Skratch Labs
Sports nutrition designed to help you perform better.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Geviti
Concierge solutions for longevity.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Sweaty Betty
Women's fitness clothing without compromising on style.
Oiselle
Premium women’s athletic apparel.
KANE
Active recovery footwear and accessories.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
pliability
On-demand videos for stretching, breathing, and meditation.
Hilma
Running shoes with personalized fit for women.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Elo
Smart nutrition products made just for you.
BodyBio
Supplements to improve the health of every cell in the body.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
WaterRower
The original water resistance rowing machine.
Odyssey
Mushroom-powered energy drinks.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Remedy Place
Social wellness club.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Ladder
Easy-to-follow workout plans can be done from anywhere.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Haven Athletic
Organized bags for High Performance Athletes.
Barcode
A better-for-you, ashwagandha-powered fitness water
NOVOS
Slowing aging at a cellular level.
Open
Live and On Demand mindfulness classes to help you be present.
De La Calle
A Modern Mexican Soda
Alter
At-home fitness system powered by your genes and biometrics.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
HOKA
A bold approach to performance footwear and apparel.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Harken Sweets
Iconic treats made with the date superfood.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Magic Mind
Energy shot infused with nootropics and adaptogens.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Therabody
Science-backed solutions to help you feel better all year long.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
FORM
Smart, augmented reality swimming goggles.
WHOOP
Your wearable health and fitness coach.
Barry’s
The original high-intensity interval workout, combining running and weights.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Hero Bread
Low carb and zero carb bread and baked goods.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
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