Oova

At-home hormone monitoring kits.

About Oova

Oova is a leading hormone health company known for its doctor-trusted fertility and perimenopause at-home hormone monitoring. Oova empowers people to take control of their hormone health at every phase, age, and life stage – from their first period to beyond their last.

Oova’s hormone tests provide lab-quality, quantitative data from the comfort of your home. While most urine-based hormone tests just track one hormone, Oova measures three key fertility hormones – estrogen (E3G), progesterone (PdG), and LH. Whether you are trying to identify your fertile window, monitor hormone imbalances, or understand if symptoms are linked to hormone changes, Oova gives you the real-time data you need to take action.

Key info
Founded
2017
Founders
Amy Divaraniya and Jerome Scelza
HQ
New York, NY
arrow
Seed
Clinically-studied probiotics to impact human and planetary health.
LyfeFuel
Plant-based whole food meals from nature.
Viome
At-home oral microbiome tests with personalized oral health products.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Geviti
Concierge solutions for longevity.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Ladder
Easy-to-follow workout plans can be done from anywhere.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
WaterRower
The original water resistance rowing machine.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Alter
At-home fitness system powered by your genes and biometrics.
Kion
Supplements and functional foods for sustained, natural energy.
Signos
See how your body responds to food in real-time with a CGM.
Rumble
Full-body, boxing-inspired group fitness classes.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
WHOOP
Your wearable health and fitness coach.
Wahoo
Connected indoor and outdoor training ecosystem.
Skratch Labs
Sports nutrition designed to help you perform better.
Harken Sweets
Iconic treats made with the date superfood.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Supersapiens
Performance insights to help you become better.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Barry’s
The original high-intensity interval workout, combining running and weights.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Runna
Personalized training plans for running.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Nike
Workout and everyday essentials for a life well lived
Momentous
Products and tools that support the endless improvement of personal performance.
Lifeforce
Understand your body and start living at your peak.
Somnee
Better sleep through neuroscience.
TRX
Equipment, training and education to empower movement for every body.
Neuro
Nootropic gum and mints to refresh your mind and body.
Fount
Health and performance advisor trusted by the world's top performers.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Magic Mind
Energy shot infused with nootropics and adaptogens.
pliability
On-demand videos for stretching, breathing, and meditation.
NordicTrack
Home gym and exercise equipment.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Withings
Wearables and technology to make better health part of daily life.
Evie
The smart ring designed for women’s health.
Oiselle
Premium women’s athletic apparel.
Hilma
Running shoes with personalized fit for women.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
NOVOS
Slowing aging at a cellular level.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Thesis
Personalized nootropics company to enhance mental performance.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
FORM
Smart, augmented reality swimming goggles.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Hyperice
Products to help everyone on Earth move better, live better, and be better
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
ŌURA
Smart rings that monitor your sleep and activity.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Tracksmith
Premium running equipment for racing, training and all conditions
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Barcode
A better-for-you, ashwagandha-powered fitness water
Bioniq
Personalized supplements, based on blood testing data.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Odyssey
Mushroom-powered energy drinks.
FitnessAI
Get stronger, faster with artificial intelligence
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
De La Calle
A Modern Mexican Soda
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
On
Swiss-engineered performance running shoes and apparel
Equinox
High-end health clubs.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Haven Athletic
Organized bags for High Performance Athletes.
Promix
Natural supplements that contain only the purest ingredients.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Satisfy Running
Technical equipment for running and the outdoors
KANE
Active recovery footwear and accessories.
Remedy Place
Social wellness club.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Tonal
A home gym designed with your goals in mind.
Volt
Personalized training fitness plans for every goal.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Stick Mobility
Movement made better with products and education
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Elo
Smart nutrition products made just for you.
Hero Bread
Low carb and zero carb bread and baked goods.
HOKA
A bold approach to performance footwear and apparel.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Eight Sleep
Intelligent cooling and heating technology for any bed.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Daylight
A more caring computer.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Ten Thousand
Training gear developed and tested by core athletes.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Open
Live and On Demand mindfulness classes to help you be present.
Brooks
Your go-to company for anything and everything related to the run
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Sweaty Betty
Women's fitness clothing without compromising on style.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Therabody
Science-backed solutions to help you feel better all year long.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Puori
Supplements that only consist of clean and natural based products.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
arrow