NOVOS

Slowing aging at a cellular level.

About NOVOS

NOVOS is a leading consumer longevity biotech company that offers a suite of scientifically studied, over-the-counter formulations, biological age tests, and free resources designed to help people live healthier, longer lives. NOVOS currently provides three supplements: its flagship product NOVOS Core, the only supplement to address all 12 primary causes of aging, NOVOS Boost, the NMN supplement that works in tandem to slow the pace of aging, and NOVOS Vital, a chew supplement that supports the healthy function of seven vital organs.The development of NOVOS Core was overseen by Drs. George Church, Pamela Maher, and Matt Kaeberlein. NOVOS Core, NOVOS Boost, and NOVOS Vital are available online, and NOVOS Core is available at Erewhon.

Key info
Founder
Chris Mirabile
Fouded
2018
HQ
New York, NY
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Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Runna
Personalized training plans for running.
On
Swiss-engineered performance running shoes and apparel
Barry’s
The original high-intensity interval workout, combining running and weights.
Harken Sweets
Iconic treats made with the date superfood.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Elo
Smart nutrition products made just for you.
Odyssey
Mushroom-powered energy drinks.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
WHOOP
Your wearable health and fitness coach.
Stick Mobility
Movement made better with products and education
Oova
At-home hormone monitoring kits.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Therabody
Science-backed solutions to help you feel better all year long.
Supersapiens
Performance insights to help you become better.
Signos
See how your body responds to food in real-time with a CGM.
Evie
The smart ring designed for women’s health.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Brooks
Your go-to company for anything and everything related to the run
Viome
At-home oral microbiome tests with personalized oral health products.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Momentous
Products and tools that support the endless improvement of personal performance.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Thesis
Personalized nootropics company to enhance mental performance.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Sweaty Betty
Women's fitness clothing without compromising on style.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Nike
Workout and everyday essentials for a life well lived
Hero Bread
Low carb and zero carb bread and baked goods.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Ladder
Easy-to-follow workout plans can be done from anywhere.
ŌURA
Smart rings that monitor your sleep and activity.
LyfeFuel
Plant-based whole food meals from nature.
Wahoo
Connected indoor and outdoor training ecosystem.
Lifeforce
Understand your body and start living at your peak.
Open
Live and On Demand mindfulness classes to help you be present.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
KANE
Active recovery footwear and accessories.
FitnessAI
Get stronger, faster with artificial intelligence
Equinox
High-end health clubs.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Skratch Labs
Sports nutrition designed to help you perform better.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Promix
Natural supplements that contain only the purest ingredients.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
NordicTrack
Home gym and exercise equipment.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
HOKA
A bold approach to performance footwear and apparel.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Barcode
A better-for-you, ashwagandha-powered fitness water
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Fount
Health and performance advisor trusted by the world's top performers.
TRX
Equipment, training and education to empower movement for every body.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Tonal
A home gym designed with your goals in mind.
Volt
Personalized training fitness plans for every goal.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
FORM
Smart, augmented reality swimming goggles.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Satisfy Running
Technical equipment for running and the outdoors
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Hilma
Running shoes with personalized fit for women.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Rumble
Full-body, boxing-inspired group fitness classes.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Hyperice
Products to help everyone on Earth move better, live better, and be better
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
pliability
On-demand videos for stretching, breathing, and meditation.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Seed
Clinically-studied probiotics to impact human and planetary health.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Oiselle
Premium women’s athletic apparel.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
KEY
All-natural drink that provides long lasting energy from ketones
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Daylight
A more caring computer.
Neuro
Nootropic gum and mints to refresh your mind and body.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Kion
Supplements and functional foods for sustained, natural energy.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
TechnoGym
A world leader in the design of fitness and wellness equipment.
De La Calle
A Modern Mexican Soda
Withings
Wearables and technology to make better health part of daily life.
Puori
Supplements that only consist of clean and natural based products.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Bioniq
Personalized supplements, based on blood testing data.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Eight Sleep
Intelligent cooling and heating technology for any bed.
Somnee
Better sleep through neuroscience.
Tracksmith
Premium running equipment for racing, training and all conditions
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Ten Thousand
Training gear developed and tested by core athletes.
WaterRower
The original water resistance rowing machine.
Haven Athletic
Organized bags for High Performance Athletes.
Alter
At-home fitness system powered by your genes and biometrics.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Remedy Place
Social wellness club.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
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