NOVOS

Slowing aging at a cellular level.

About NOVOS

NOVOS is a leading consumer longevity biotech company that offers a suite of scientifically studied, over-the-counter formulations, biological age tests, and free resources designed to help people live healthier, longer lives. NOVOS currently provides three supplements: its flagship product NOVOS Core, the only supplement to address all 12 primary causes of aging, NOVOS Boost, the NMN supplement that works in tandem to slow the pace of aging, and NOVOS Vital, a chew supplement that supports the healthy function of seven vital organs.The development of NOVOS Core was overseen by Drs. George Church, Pamela Maher, and Matt Kaeberlein. NOVOS Core, NOVOS Boost, and NOVOS Vital are available online, and NOVOS Core is available at Erewhon.

Key info
Founder
Chris Mirabile
Fouded
2018
HQ
New York, NY
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Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Daylight
A more caring computer.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Sans
Elegant, powerful air and water purification.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Seed
Clinically-studied probiotics to impact human and planetary health.
ZOE
Change the way you eat, feel and live.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Supersapiens
Performance insights to help you become better.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Tracksmith
Premium running equipment for racing, training and all conditions
Hero Bread
Low carb and zero carb bread and baked goods.
BodyBio
Supplements to improve the health of every cell in the body.
Puori
Supplements that only consist of clean and natural based products.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
pliability
On-demand videos for stretching, breathing, and meditation.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Geviti
Concierge solutions for longevity.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
LyfeFuel
Plant-based whole food meals from nature.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
FitnessAI
Get stronger, faster with artificial intelligence
HOKA
A bold approach to performance footwear and apparel.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Wahoo
Connected indoor and outdoor training ecosystem.
Alter
At-home fitness system powered by your genes and biometrics.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
FORM
Smart, augmented reality swimming goggles.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Open
Live and On Demand mindfulness classes to help you be present.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Satisfy Running
Technical equipment for running and the outdoors
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Live Cushy™
Organic, plant-based anti-chafe sticks.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Lifeforce
Understand your body and start living at your peak.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Brooks
Your go-to company for anything and everything related to the run
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
ŌURA
Smart rings that monitor your sleep and activity.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Stick Mobility
Movement made better with products and education
Bioniq
Personalized supplements, based on blood testing data.
FORM
Movement, nutrition, mindfulness, and community.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Elo
Smart nutrition products made just for you.
De La Calle
A Modern Mexican Soda
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Harken Sweets
Iconic treats made with the date superfood.
Therabody
Science-backed solutions to help you feel better all year long.
Evie
The smart ring designed for women’s health.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Hyperice
Products to help everyone on Earth move better, live better, and be better
Sweaty Betty
Women's fitness clothing without compromising on style.
Promix
Natural supplements that contain only the purest ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
On
Swiss-engineered performance running shoes and apparel
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Alma
Your nutrition companion.
Viome
At-home oral microbiome tests with personalized oral health products.
Oiselle
Premium women’s athletic apparel.
Rally
A low-impact handheld body massager.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Odyssey
Mushroom-powered energy drinks.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Tonal
A home gym designed with your goals in mind.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
WaterRower
The original water resistance rowing machine.
Volt
Personalized training fitness plans for every goal.
Fount
Health and performance advisor trusted by the world's top performers.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Ten Thousand
Training gear developed and tested by core athletes.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Barcode
A better-for-you, ashwagandha-powered fitness water
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Kion
Supplements and functional foods for sustained, natural energy.
Momentous
Products and tools that support the endless improvement of personal performance.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Withings
Wearables and technology to make better health part of daily life.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Haven Athletic
Organized bags for High Performance Athletes.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
KANE
Active recovery footwear and accessories.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Neuro
Nootropic gum and mints to refresh your mind and body.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
WHOOP
Your wearable health and fitness coach.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Barry’s
The original high-intensity interval workout, combining running and weights.
Rumble
Full-body, boxing-inspired group fitness classes.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
TRX
Equipment, training and education to empower movement for every body.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Remedy Place
Social wellness club.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Myoform
Precision-engineered supplements, tailored to you.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Hilma
Running shoes with personalized fit for women.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
AG1
The daily nutrients you need to support brain, gut and immune health.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Nike
Workout and everyday essentials for a life well lived
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
NordicTrack
Home gym and exercise equipment.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Equinox
High-end health clubs.
Thesis
Personalized nootropics company to enhance mental performance.
Oova
At-home hormone monitoring kits.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Signos
See how your body responds to food in real-time with a CGM.
Somnee
Better sleep through neuroscience.
Skratch Labs
Sports nutrition designed to help you perform better.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Runna
Personalized training plans for running.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
JETSET Pilates
A modern way to do Pilates.
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