SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Withings
Wearables and technology to make better health part of daily life.
Seed
Clinically-studied probiotics to impact human and planetary health.
ŌURA
Smart rings that monitor your sleep and activity.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
ARMRA
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Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Bandit
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Daylight
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Wonderfeel
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Cymbiotika
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Arena
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Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
FORM
Movement, nutrition, mindfulness, and community.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Barry’s
The original high-intensity interval workout, combining running and weights.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Alma
Your nutrition companion.
Open
Live and On Demand mindfulness classes to help you be present.
YayDay
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WHOOP
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Odyssey
Mushroom-powered energy drinks.
RPM Training
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Elysium Health
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Echelon
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Magic Mind
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obé
Cardio, strength, yoga, and more—at-home workouts made for women.
TechnoGym
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NordicTrack
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Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
SweatHouz
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Beyond Yoga
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FightCamp
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Myodetox
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WaterRower
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STRIDE Fitness
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Protekt
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Hydrow
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LMNT
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Wahoo
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Future
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Centr
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Hilma
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Rally
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Stick Mobility
Movement made better with products and education
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Satisfy Running
Technical equipment for running and the outdoors
Tonal
A home gym designed with your goals in mind.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
FitnessAI
Get stronger, faster with artificial intelligence
FORM
Smart, augmented reality swimming goggles.
Runna
Personalized training plans for running.
Bioniq
Personalized supplements, based on blood testing data.
Barcode
A better-for-you, ashwagandha-powered fitness water
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Pause
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Myoform
Precision-engineered supplements, tailored to you.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Chelsea Piers Fitness
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January AI
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Somnee
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Nix
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Supersapiens
Performance insights to help you become better.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Ketone-IQ
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KANE
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Preamble
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Sweaty Betty
Women's fitness clothing without compromising on style.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Volt
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TRX
Equipment, training and education to empower movement for every body.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Everlywell
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Elo
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Brooks
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NOBULL
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Oova
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Soulsway Practice
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Veracity Selfcare
Root-cause wellness for radiant health inside and out
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Joydays
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Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Mobot
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Geviti
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Lifeforce
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Hero Bread
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ALO
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Puori
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Promix
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Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Momentous
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Sans
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Sage + Sound
Wellness services, curated products, + mindfulness classes.
Harken Sweets
Iconic treats made with the date superfood.
Alter
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The Movement Club
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Hyperice
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Gainful
Personalized and customizable nutrition that fuels your personal performance.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Nike
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BodyBio
Supplements to improve the health of every cell in the body.
JETSET Pilates
A modern way to do Pilates.
Remedy Place
Social wellness club.
Fabletics
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HOKA
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Frame
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ZOE
Change the way you eat, feel and live.
AG1
The daily nutrients you need to support brain, gut and immune health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Oiselle
Premium women’s athletic apparel.
LyfeFuel
Plant-based whole food meals from nature.
Rumble
Full-body, boxing-inspired group fitness classes.
Liquid I.V.
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WithU
Fitness app with over 1,500 immersive audio-guided workouts
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Organic, plant-based anti-chafe sticks.
Aviron
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Equinox
High-end health clubs.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Therabody
Science-backed solutions to help you feel better all year long.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
On
Swiss-engineered performance running shoes and apparel
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Tracksmith
Premium running equipment for racing, training and all conditions
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Evie
The smart ring designed for women’s health.
Ladder
Easy-to-follow workout plans can be done from anywhere.
De La Calle
A Modern Mexican Soda
Thesis
Personalized nootropics company to enhance mental performance.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Ten Thousand
Training gear developed and tested by core athletes.
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