SOMO

Sleep mask designed to reduce stress, improve sleep, mood & health.

About SOMO

Safe, simple and self-directed, the SOMO Sleep Fitness mask is designed to aid quality sleep, improving rest and recovery, and promoting a healthy and happy lifestyle. SOMO’s SOMOsphere acupressure feature is clinically proven to reduce stress and induce calm, and each mask is designed to offer uncompromising comfort for all types of sleepers.

Key info
Founders
Lisa R. Juris and Paul Juris
Founded
2020
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Kion
Supplements and functional foods for sustained, natural energy.
FORM
Movement, nutrition, mindfulness, and community.
Rumble
Full-body, boxing-inspired group fitness classes.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Alter
At-home fitness system powered by your genes and biometrics.
JETSET Pilates
A modern way to do Pilates.
Equinox
High-end health clubs.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Fount
Health and performance advisor trusted by the world's top performers.
Somnee
Better sleep through neuroscience.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Harken Sweets
Iconic treats made with the date superfood.
Puori
Supplements that only consist of clean and natural based products.
Hilma
Running shoes with personalized fit for women.
Tracksmith
Premium running equipment for racing, training and all conditions
ŌURA
Smart rings that monitor your sleep and activity.
Hero Bread
Low carb and zero carb bread and baked goods.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
ZOE
Change the way you eat, feel and live.
Geviti
Concierge solutions for longevity.
Tonal
A home gym designed with your goals in mind.
Runna
Personalized training plans for running.
Promix
Natural supplements that contain only the purest ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Odyssey
Mushroom-powered energy drinks.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Daylight
A more caring computer.
Viome
At-home oral microbiome tests with personalized oral health products.
Nike
Workout and everyday essentials for a life well lived
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
WaterRower
The original water resistance rowing machine.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Momentous
Products and tools that support the endless improvement of personal performance.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Open
Live and On Demand mindfulness classes to help you be present.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Lifeforce
Understand your body and start living at your peak.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
FORM
Smart, augmented reality swimming goggles.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Supersapiens
Performance insights to help you become better.
Alma
Your nutrition companion.
Volt
Personalized training fitness plans for every goal.
Satisfy Running
Technical equipment for running and the outdoors
NOVOS
Slowing aging at a cellular level.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Ten Thousand
Training gear developed and tested by core athletes.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
FitnessAI
Get stronger, faster with artificial intelligence
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Myoform
Precision-engineered supplements, tailored to you.
Remedy Place
Social wellness club.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Ladder
Easy-to-follow workout plans can be done from anywhere.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Haven Athletic
Organized bags for High Performance Athletes.
pliability
On-demand videos for stretching, breathing, and meditation.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Barcode
A better-for-you, ashwagandha-powered fitness water
NordicTrack
Home gym and exercise equipment.
Sans
Elegant, powerful air and water purification.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Barry’s
The original high-intensity interval workout, combining running and weights.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Seed
Clinically-studied probiotics to impact human and planetary health.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Therabody
Science-backed solutions to help you feel better all year long.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Stick Mobility
Movement made better with products and education
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Wahoo
Connected indoor and outdoor training ecosystem.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
KANE
Active recovery footwear and accessories.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
TRX
Equipment, training and education to empower movement for every body.
De La Calle
A Modern Mexican Soda
Oiselle
Premium women’s athletic apparel.
Oova
At-home hormone monitoring kits.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Neuro
Nootropic gum and mints to refresh your mind and body.
Evie
The smart ring designed for women’s health.
AG1
The daily nutrients you need to support brain, gut and immune health.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Sweaty Betty
Women's fitness clothing without compromising on style.
LyfeFuel
Plant-based whole food meals from nature.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Thesis
Personalized nootropics company to enhance mental performance.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
On
Swiss-engineered performance running shoes and apparel
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Brooks
Your go-to company for anything and everything related to the run
Withings
Wearables and technology to make better health part of daily life.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Magic Mind
Energy shot infused with nootropics and adaptogens.
BodyBio
Supplements to improve the health of every cell in the body.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
WHOOP
Your wearable health and fitness coach.
Signos
See how your body responds to food in real-time with a CGM.
Bioniq
Personalized supplements, based on blood testing data.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Elo
Smart nutrition products made just for you.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Rally
A low-impact handheld body massager.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Skratch Labs
Sports nutrition designed to help you perform better.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
HOKA
A bold approach to performance footwear and apparel.
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