Rally

A low-impact handheld body massager.

About Rally

Inspired after watching his dad, a lifelong athlete, struggle with intense muscle spasms and plantar fasciitis, John Benjamin set out to create a solution. He became fixated on how to deliver deep, penetrating muscle relief in a form that was neither harsh nor unwieldy.

Alongside Mike De Santis, Co-Founder and CEO of Doris Dev., and through collaboration with leaders in sports medicine and orthopedics – as well as team of over 30 industrial designers and engineers – the Rally device took shape. Today, Rally is being used to treat professional athletes around the world, helping them to train harder and recover faster as the first orbital massage tool that works with the body, not against it. Rally helps treat sore, tight areas, enhance mobility and ultimately empower people to live a more active, energetic life.

Key info
Founder
Mike De Santis and John Benjamin
Founded
2025
HQ
Brooklyn, NY
arrow
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Fount
Health and performance advisor trusted by the world's top performers.
KANE
Active recovery footwear and accessories.
LyfeFuel
Plant-based whole food meals from nature.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Kion
Supplements and functional foods for sustained, natural energy.
Harken Sweets
Iconic treats made with the date superfood.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Withings
Wearables and technology to make better health part of daily life.
Sans
Elegant, powerful air and water purification.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
FORM
Smart, augmented reality swimming goggles.
WaterRower
The original water resistance rowing machine.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
De La Calle
A Modern Mexican Soda
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Rumble
Full-body, boxing-inspired group fitness classes.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Puori
Supplements that only consist of clean and natural based products.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Ladder
Easy-to-follow workout plans can be done from anywhere.
On
Swiss-engineered performance running shoes and apparel
BodyBio
Supplements to improve the health of every cell in the body.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Odyssey
Mushroom-powered energy drinks.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Supersapiens
Performance insights to help you become better.
Somnee
Better sleep through neuroscience.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Promix
Natural supplements that contain only the purest ingredients.
Equinox
High-end health clubs.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Alma
Your nutrition companion.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Momentous
Products and tools that support the endless improvement of personal performance.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Open
Live and On Demand mindfulness classes to help you be present.
Tracksmith
Premium running equipment for racing, training and all conditions
Myoform
Precision-engineered supplements, tailored to you.
Sweaty Betty
Women's fitness clothing without compromising on style.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Volt
Personalized training fitness plans for every goal.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Bioniq
Personalized supplements, based on blood testing data.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
NOVOS
Slowing aging at a cellular level.
Satisfy Running
Technical equipment for running and the outdoors
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Daylight
A more caring computer.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
FORM
Movement, nutrition, mindfulness, and community.
Hero Bread
Low carb and zero carb bread and baked goods.
NordicTrack
Home gym and exercise equipment.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Haven Athletic
Organized bags for High Performance Athletes.
FitnessAI
Get stronger, faster with artificial intelligence
Brooks
Your go-to company for anything and everything related to the run
ŌURA
Smart rings that monitor your sleep and activity.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Oova
At-home hormone monitoring kits.
Signos
See how your body responds to food in real-time with a CGM.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
ZOE
Change the way you eat, feel and live.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Nike
Workout and everyday essentials for a life well lived
WithU
Fitness app with over 1,500 immersive audio-guided workouts
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Runna
Personalized training plans for running.
Hyperice
Products to help everyone on Earth move better, live better, and be better
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Ten Thousand
Training gear developed and tested by core athletes.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Tonal
A home gym designed with your goals in mind.
TRX
Equipment, training and education to empower movement for every body.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
HOKA
A bold approach to performance footwear and apparel.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Oiselle
Premium women’s athletic apparel.
Skratch Labs
Sports nutrition designed to help you perform better.
Viome
At-home oral microbiome tests with personalized oral health products.
Barry’s
The original high-intensity interval workout, combining running and weights.
Seed
Clinically-studied probiotics to impact human and planetary health.
AG1
The daily nutrients you need to support brain, gut and immune health.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
JETSET Pilates
A modern way to do Pilates.
Stick Mobility
Movement made better with products and education
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Remedy Place
Social wellness club.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Geviti
Concierge solutions for longevity.
Alter
At-home fitness system powered by your genes and biometrics.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Lifeforce
Understand your body and start living at your peak.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Wahoo
Connected indoor and outdoor training ecosystem.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Elo
Smart nutrition products made just for you.
pliability
On-demand videos for stretching, breathing, and meditation.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Evie
The smart ring designed for women’s health.
Hilma
Running shoes with personalized fit for women.
Thesis
Personalized nootropics company to enhance mental performance.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Neuro
Nootropic gum and mints to refresh your mind and body.
Barcode
A better-for-you, ashwagandha-powered fitness water
WHOOP
Your wearable health and fitness coach.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Therabody
Science-backed solutions to help you feel better all year long.
arrow