obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
arrow
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Ten Thousand
Training gear developed and tested by core athletes.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Barry’s
The original high-intensity interval workout, combining running and weights.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Supersapiens
Performance insights to help you become better.
De La Calle
A Modern Mexican Soda
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
FitnessAI
Get stronger, faster with artificial intelligence
NordicTrack
Home gym and exercise equipment.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Skratch Labs
Sports nutrition designed to help you perform better.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
KANE
Active recovery footwear and accessories.
Bioniq
Personalized supplements, based on blood testing data.
Sans
Elegant, powerful air and water purification.
Alter
At-home fitness system powered by your genes and biometrics.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
NOVOS
Slowing aging at a cellular level.
Evie
The smart ring designed for women’s health.
On
Swiss-engineered performance running shoes and apparel
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Volt
Personalized training fitness plans for every goal.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Thesis
Personalized nootropics company to enhance mental performance.
Fount
Health and performance advisor trusted by the world's top performers.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Wahoo
Connected indoor and outdoor training ecosystem.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Geviti
Concierge solutions for longevity.
Oiselle
Premium women’s athletic apparel.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Open
Live and On Demand mindfulness classes to help you be present.
Momentous
Products and tools that support the endless improvement of personal performance.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Therabody
Science-backed solutions to help you feel better all year long.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Tracksmith
Premium running equipment for racing, training and all conditions
Satisfy Running
Technical equipment for running and the outdoors
Veracity Selfcare
Root-cause wellness for radiant health inside and out
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
ZOE
Change the way you eat, feel and live.
Tonal
A home gym designed with your goals in mind.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Signos
See how your body responds to food in real-time with a CGM.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Nike
Workout and everyday essentials for a life well lived
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
HOKA
A bold approach to performance footwear and apparel.
Barcode
A better-for-you, ashwagandha-powered fitness water
ŌURA
Smart rings that monitor your sleep and activity.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Rumble
Full-body, boxing-inspired group fitness classes.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Sweaty Betty
Women's fitness clothing without compromising on style.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
JETSET Pilates
A modern way to do Pilates.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
LyfeFuel
Plant-based whole food meals from nature.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FORM
Smart, augmented reality swimming goggles.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Kion
Supplements and functional foods for sustained, natural energy.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
TRX
Equipment, training and education to empower movement for every body.
pliability
On-demand videos for stretching, breathing, and meditation.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
FORM
Movement, nutrition, mindfulness, and community.
Elo
Smart nutrition products made just for you.
Neuro
Nootropic gum and mints to refresh your mind and body.
Viome
At-home oral microbiome tests with personalized oral health products.
WHOOP
Your wearable health and fitness coach.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Promix
Natural supplements that contain only the purest ingredients.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Odyssey
Mushroom-powered energy drinks.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Brooks
Your go-to company for anything and everything related to the run
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Remedy Place
Social wellness club.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Stick Mobility
Movement made better with products and education
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Seed
Clinically-studied probiotics to impact human and planetary health.
Harken Sweets
Iconic treats made with the date superfood.
BodyBio
Supplements to improve the health of every cell in the body.
Puori
Supplements that only consist of clean and natural based products.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
AG1
The daily nutrients you need to support brain, gut and immune health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Runna
Personalized training plans for running.
Somnee
Better sleep through neuroscience.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
WaterRower
The original water resistance rowing machine.
Hilma
Running shoes with personalized fit for women.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Equinox
High-end health clubs.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Oova
At-home hormone monitoring kits.
Daylight
A more caring computer.
Alma
Your nutrition companion.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Haven Athletic
Organized bags for High Performance Athletes.
Hero Bread
Low carb and zero carb bread and baked goods.
Withings
Wearables and technology to make better health part of daily life.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Lifeforce
Understand your body and start living at your peak.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
arrow