obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Oiselle
Premium women’s athletic apparel.
Tonal
A home gym designed with your goals in mind.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Fount
Health and performance advisor trusted by the world's top performers.
Bioniq
Personalized supplements, based on blood testing data.
WHOOP
Your wearable health and fitness coach.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Barcode
A better-for-you, ashwagandha-powered fitness water
Oova
At-home hormone monitoring kits.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Odyssey
Mushroom-powered energy drinks.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Brooks
Your go-to company for anything and everything related to the run
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Stick Mobility
Movement made better with products and education
Magic Mind
Energy shot infused with nootropics and adaptogens.
Hilma
Running shoes with personalized fit for women.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Therabody
Science-backed solutions to help you feel better all year long.
Haven Athletic
Organized bags for High Performance Athletes.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Geviti
Concierge solutions for longevity.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Remedy Place
Social wellness club.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Daylight
A more caring computer.
Nike
Workout and everyday essentials for a life well lived
ŌURA
Smart rings that monitor your sleep and activity.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Seed
Clinically-studied probiotics to impact human and planetary health.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
FitnessAI
Get stronger, faster with artificial intelligence
Withings
Wearables and technology to make better health part of daily life.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Viome
At-home oral microbiome tests with personalized oral health products.
Somnee
Better sleep through neuroscience.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Puori
Supplements that only consist of clean and natural based products.
Signos
See how your body responds to food in real-time with a CGM.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Harken Sweets
Iconic treats made with the date superfood.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Thesis
Personalized nootropics company to enhance mental performance.
HOKA
A bold approach to performance footwear and apparel.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Lifeforce
Understand your body and start living at your peak.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Runna
Personalized training plans for running.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
NOVOS
Slowing aging at a cellular level.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
On
Swiss-engineered performance running shoes and apparel
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
De La Calle
A Modern Mexican Soda
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Momentous
Products and tools that support the endless improvement of personal performance.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Wahoo
Connected indoor and outdoor training ecosystem.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Volt
Personalized training fitness plans for every goal.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Equinox
High-end health clubs.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
KANE
Active recovery footwear and accessories.
WaterRower
The original water resistance rowing machine.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Alter
At-home fitness system powered by your genes and biometrics.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Supersapiens
Performance insights to help you become better.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Elo
Smart nutrition products made just for you.
Skratch Labs
Sports nutrition designed to help you perform better.
Open
Live and On Demand mindfulness classes to help you be present.
LyfeFuel
Plant-based whole food meals from nature.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Tracksmith
Premium running equipment for racing, training and all conditions
Promix
Natural supplements that contain only the purest ingredients.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Sweaty Betty
Women's fitness clothing without compromising on style.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
FORM
Smart, augmented reality swimming goggles.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Evie
The smart ring designed for women’s health.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Satisfy Running
Technical equipment for running and the outdoors
NordicTrack
Home gym and exercise equipment.
Rumble
Full-body, boxing-inspired group fitness classes.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Ten Thousand
Training gear developed and tested by core athletes.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
TRX
Equipment, training and education to empower movement for every body.
pliability
On-demand videos for stretching, breathing, and meditation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Barry’s
The original high-intensity interval workout, combining running and weights.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Kion
Supplements and functional foods for sustained, natural energy.
Neuro
Nootropic gum and mints to refresh your mind and body.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Hero Bread
Low carb and zero carb bread and baked goods.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
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