obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
arrow
Evie
The smart ring designed for women’s health.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
JETSET Pilates
A modern way to do Pilates.
KANE
Active recovery footwear and accessories.
NOVOS
Slowing aging at a cellular level.
Tonal
A home gym designed with your goals in mind.
Myoform
Precision-engineered supplements, tailored to you.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Signos
See how your body responds to food in real-time with a CGM.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Rumble
Full-body, boxing-inspired group fitness classes.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Somnee
Better sleep through neuroscience.
AG1
The daily nutrients you need to support brain, gut and immune health.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Promix
Natural supplements that contain only the purest ingredients.
ŌURA
Smart rings that monitor your sleep and activity.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Geviti
Concierge solutions for longevity.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Peloton
Expert instruction and workout experiences for anyone, anywhere.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Tracksmith
Premium running equipment for racing, training and all conditions
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Daylight
A more caring computer.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Hyperice
Products to help everyone on Earth move better, live better, and be better
WithU
Fitness app with over 1,500 immersive audio-guided workouts
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Brooks
Your go-to company for anything and everything related to the run
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Hilma
Running shoes with personalized fit for women.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Oiselle
Premium women’s athletic apparel.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
BodyBio
Supplements to improve the health of every cell in the body.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Stick Mobility
Movement made better with products and education
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Seed
Clinically-studied probiotics to impact human and planetary health.
Alma
Your nutrition companion.
Remedy Place
Social wellness club.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Puori
Supplements that only consist of clean and natural based products.
Elo
Smart nutrition products made just for you.
FORM
Movement, nutrition, mindfulness, and community.
Rally
A low-impact handheld body massager.
Alter
At-home fitness system powered by your genes and biometrics.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Live Cushy™
Organic, plant-based anti-chafe sticks.
WaterRower
The original water resistance rowing machine.
FORM
Smart, augmented reality swimming goggles.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Momentous
Products and tools that support the endless improvement of personal performance.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Supersapiens
Performance insights to help you become better.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Skratch Labs
Sports nutrition designed to help you perform better.
Bioniq
Personalized supplements, based on blood testing data.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Equinox
High-end health clubs.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Runna
Personalized training plans for running.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Volt
Personalized training fitness plans for every goal.
FitnessAI
Get stronger, faster with artificial intelligence
NordicTrack
Home gym and exercise equipment.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Wahoo
Connected indoor and outdoor training ecosystem.
De La Calle
A Modern Mexican Soda
Sans
Elegant, powerful air and water purification.
Viome
At-home oral microbiome tests with personalized oral health products.
Magic Mind
Energy shot infused with nootropics and adaptogens.
pliability
On-demand videos for stretching, breathing, and meditation.
Thesis
Personalized nootropics company to enhance mental performance.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Lifeforce
Understand your body and start living at your peak.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
ZOE
Change the way you eat, feel and live.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Odyssey
Mushroom-powered energy drinks.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Hero Bread
Low carb and zero carb bread and baked goods.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Satisfy Running
Technical equipment for running and the outdoors
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Barry’s
The original high-intensity interval workout, combining running and weights.
Harken Sweets
Iconic treats made with the date superfood.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Kion
Supplements and functional foods for sustained, natural energy.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
On
Swiss-engineered performance running shoes and apparel
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Haven Athletic
Organized bags for High Performance Athletes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
TRX
Equipment, training and education to empower movement for every body.
Oova
At-home hormone monitoring kits.
Fount
Health and performance advisor trusted by the world's top performers.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
WHOOP
Your wearable health and fitness coach.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
Nike
Workout and everyday essentials for a life well lived
HOKA
A bold approach to performance footwear and apparel.
LyfeFuel
Plant-based whole food meals from nature.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Open
Live and On Demand mindfulness classes to help you be present.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Ten Thousand
Training gear developed and tested by core athletes.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Neuro
Nootropic gum and mints to refresh your mind and body.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Withings
Wearables and technology to make better health part of daily life.
Barcode
A better-for-you, ashwagandha-powered fitness water
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Therabody
Science-backed solutions to help you feel better all year long.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
arrow