obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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Somnee
Better sleep through neuroscience.
Rumble
Full-body, boxing-inspired group fitness classes.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Kion
Supplements and functional foods for sustained, natural energy.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Puori
Supplements that only consist of clean and natural based products.
Odyssey
Mushroom-powered energy drinks.
Ladder
Easy-to-follow workout plans can be done from anywhere.
FORM
Smart, augmented reality swimming goggles.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Nike
Workout and everyday essentials for a life well lived
Seed
Clinically-studied probiotics to impact human and planetary health.
Haven Athletic
Organized bags for High Performance Athletes.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
pliability
On-demand videos for stretching, breathing, and meditation.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Harken Sweets
Iconic treats made with the date superfood.
Magic Mind
Energy shot infused with nootropics and adaptogens.
NOVOS
Slowing aging at a cellular level.
LyfeFuel
Plant-based whole food meals from nature.
Lifeforce
Understand your body and start living at your peak.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Withings
Wearables and technology to make better health part of daily life.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Barry’s
The original high-intensity interval workout, combining running and weights.
Brooks
Your go-to company for anything and everything related to the run
Elo
Smart nutrition products made just for you.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Alter
At-home fitness system powered by your genes and biometrics.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Momentous
Products and tools that support the endless improvement of personal performance.
On
Swiss-engineered performance running shoes and apparel
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Neuro
Nootropic gum and mints to refresh your mind and body.
Viome
At-home oral microbiome tests with personalized oral health products.
Remedy Place
Social wellness club.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Equinox
High-end health clubs.
De La Calle
A Modern Mexican Soda
Hero Bread
Low carb and zero carb bread and baked goods.
Geviti
Concierge solutions for longevity.
Skratch Labs
Sports nutrition designed to help you perform better.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Tonal
A home gym designed with your goals in mind.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
WHOOP
Your wearable health and fitness coach.
Tracksmith
Premium running equipment for racing, training and all conditions
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Satisfy Running
Technical equipment for running and the outdoors
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Bioniq
Personalized supplements, based on blood testing data.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Evie
The smart ring designed for women’s health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Supersapiens
Performance insights to help you become better.
Thesis
Personalized nootropics company to enhance mental performance.
Volt
Personalized training fitness plans for every goal.
Hilma
Running shoes with personalized fit for women.
Barcode
A better-for-you, ashwagandha-powered fitness water
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Ten Thousand
Training gear developed and tested by core athletes.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Therabody
Science-backed solutions to help you feel better all year long.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
NordicTrack
Home gym and exercise equipment.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Wahoo
Connected indoor and outdoor training ecosystem.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Runna
Personalized training plans for running.
Fount
Health and performance advisor trusted by the world's top performers.
Signos
See how your body responds to food in real-time with a CGM.
Oova
At-home hormone monitoring kits.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
TRX
Equipment, training and education to empower movement for every body.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
HOKA
A bold approach to performance footwear and apparel.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Stick Mobility
Movement made better with products and education
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
KANE
Active recovery footwear and accessories.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Oiselle
Premium women’s athletic apparel.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
ŌURA
Smart rings that monitor your sleep and activity.
Promix
Natural supplements that contain only the purest ingredients.
Daylight
A more caring computer.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Open
Live and On Demand mindfulness classes to help you be present.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
WaterRower
The original water resistance rowing machine.
FitnessAI
Get stronger, faster with artificial intelligence
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