AARMY

AARMY offers high-intensity training for people looking for a champion’s mindset.

About AARMY

AARMY was conceived as an authentic training concept that challenges the status quo of existing fitness offerings by emphasizing the equal importance of personal inspiration and mental conditioning.

With two NYC studios – the OG location in NoHo and a pop up in Chelsea – and a global digital platform, AARMY offers high-intensity training for people looking for a champion’s mindset. Every coach either comes from D1 leagues, professional sports, or has been developed through AARMY’s own rigorous system, built to cultivate mental toughness, personal discipline, and relentless drive. This ensures that when you train with AARMY you’re training like an athlete, alongside athletes.

Classes are run like team practice: structured, intentional, and built to push your physical and mental limits. But the AARMY mindset doesn’t end when the workout’s over; it’s designed to show up in your daily life.

Key info
Founders
Akin Akmin and Angela Manuel-Davis
Founded
2018
HQ
New York, NY
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Neuro
Nootropic gum and mints to refresh your mind and body.
Hero Bread
Low carb and zero carb bread and baked goods.
Oova
At-home hormone monitoring kits.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
BodyBio
Supplements to improve the health of every cell in the body.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Odyssey
Mushroom-powered energy drinks.
FORM
Movement, nutrition, mindfulness, and community.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Volt
Personalized training fitness plans for every goal.
Stick Mobility
Movement made better with products and education
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Wahoo
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Bandit
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WHOOP
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Echelon
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RPM Training
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DryWater
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Eight Sleep
Intelligent cooling and heating technology for any bed.
Geviti
Concierge solutions for longevity.
Topo Athletic
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FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
January AI
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Soulsway Practice
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ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
pliability
On-demand videos for stretching, breathing, and meditation.
TRX
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JETSET Pilates
A modern way to do Pilates.
Preamble
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Live Cushy™
Organic, plant-based anti-chafe sticks.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Oiselle
Premium women’s athletic apparel.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Brooks
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FORM
Smart, augmented reality swimming goggles.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Seed
Clinically-studied probiotics to impact human and planetary health.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Elo
Smart nutrition products made just for you.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Evie
The smart ring designed for women’s health.
Lifeforce
Understand your body and start living at your peak.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Withings
Wearables and technology to make better health part of daily life.
KANE
Active recovery footwear and accessories.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Fount
Health and performance advisor trusted by the world's top performers.
On
Swiss-engineered performance running shoes and apparel
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Hilma
Running shoes with personalized fit for women.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Alma
Your nutrition companion.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Somnee
Better sleep through neuroscience.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Thesis
Personalized nootropics company to enhance mental performance.
Remedy Place
Social wellness club.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Barcode
A better-for-you, ashwagandha-powered fitness water
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Sweaty Betty
Women's fitness clothing without compromising on style.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Barry’s
The original high-intensity interval workout, combining running and weights.
Aviron
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Magic Mind
Energy shot infused with nootropics and adaptogens.
AG1
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FightCamp
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Puori
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Daylight
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PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Katalyst
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HOKA
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TechnoGym
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Skratch Labs
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Therabody
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Four Sigmatic
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Veracity Selfcare
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Athleta
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Ten Thousand
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Rumble
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Wonderfeel
Patented NMN solution to aging for anyone over 30.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
De La Calle
A Modern Mexican Soda
Nike
Workout and everyday essentials for a life well lived
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Centr
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Equinox
High-end health clubs.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Alter
At-home fitness system powered by your genes and biometrics.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
ZOE
Change the way you eat, feel and live.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
NOVOS
Slowing aging at a cellular level.
Viome
At-home oral microbiome tests with personalized oral health products.
Tonal
A home gym designed with your goals in mind.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Promix
Natural supplements that contain only the purest ingredients.
ŌURA
Smart rings that monitor your sleep and activity.
Signos
See how your body responds to food in real-time with a CGM.
NordicTrack
Home gym and exercise equipment.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Harken Sweets
Iconic treats made with the date superfood.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
WaterRower
The original water resistance rowing machine.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Runna
Personalized training plans for running.
Momentous
Products and tools that support the endless improvement of personal performance.
Haven Athletic
Organized bags for High Performance Athletes.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Supersapiens
Performance insights to help you become better.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Tracksmith
Premium running equipment for racing, training and all conditions
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Kion
Supplements and functional foods for sustained, natural energy.
Open
Live and On Demand mindfulness classes to help you be present.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
FitnessAI
Get stronger, faster with artificial intelligence
Satisfy Running
Technical equipment for running and the outdoors
Myodetox
A preventative and wellness-focused approach to taking care of your body.
LyfeFuel
Plant-based whole food meals from nature.
Bioniq
Personalized supplements, based on blood testing data.
Sans
Elegant, powerful air and water purification.
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