Cure Hydration

Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.

About Cure Hydration

Founded in 2019, Cure is a functional hydration brand formulated with organic, plant-based ingredients that taste great and make you feel good no matter where you are in your health or fitness journey.

Cure Hydration is redefining wellness by building an accessible hydration brand centered around inclusivity and well-being – from marathon runners to those struggling with chronic illnesses. Cure is the only organic hydration brand with a science-backed formula, plant-based ingredients, no added sugar and has 4x the electrolytes of leading sports drinks.

Key info
Founded
2019
Founder
Lauren Picasso
HQ
New York, NY
arrow
Tracksmith
Premium running equipment for racing, training and all conditions
Magic Mind
Energy shot infused with nootropics and adaptogens.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Stick Mobility
Movement made better with products and education
Viome
At-home oral microbiome tests with personalized oral health products.
Bioniq
Personalized supplements, based on blood testing data.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Alter
At-home fitness system powered by your genes and biometrics.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Ladder
Easy-to-follow workout plans can be done from anywhere.
Signos
See how your body responds to food in real-time with a CGM.
Fount
Health and performance advisor trusted by the world's top performers.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Open
Live and On Demand mindfulness classes to help you be present.
Sweaty Betty
Women's fitness clothing without compromising on style.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Barry’s
The original high-intensity interval workout, combining running and weights.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Satisfy Running
Technical equipment for running and the outdoors
Oiselle
Premium women’s athletic apparel.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
De La Calle
A Modern Mexican Soda
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Oova
At-home hormone monitoring kits.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Hilma
Running shoes with personalized fit for women.
Brooks
Your go-to company for anything and everything related to the run
pliability
On-demand videos for stretching, breathing, and meditation.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Puori
Supplements that only consist of clean and natural based products.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Wahoo
Connected indoor and outdoor training ecosystem.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
NOVOS
Slowing aging at a cellular level.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
JETSET Pilates
A modern way to do Pilates.
Hero Bread
Low carb and zero carb bread and baked goods.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Lifeforce
Understand your body and start living at your peak.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Volt
Personalized training fitness plans for every goal.
HOKA
A bold approach to performance footwear and apparel.
On
Swiss-engineered performance running shoes and apparel
Ten Thousand
Training gear developed and tested by core athletes.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Supersapiens
Performance insights to help you become better.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Alma
Your nutrition companion.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
ŌURA
Smart rings that monitor your sleep and activity.
Seed
Clinically-studied probiotics to impact human and planetary health.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Odyssey
Mushroom-powered energy drinks.
Momentous
Products and tools that support the endless improvement of personal performance.
Therabody
Science-backed solutions to help you feel better all year long.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Nike
Workout and everyday essentials for a life well lived
BodyBio
Supplements to improve the health of every cell in the body.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Barcode
A better-for-you, ashwagandha-powered fitness water
Kion
Supplements and functional foods for sustained, natural energy.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Promix
Natural supplements that contain only the purest ingredients.
Harken Sweets
Iconic treats made with the date superfood.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Runna
Personalized training plans for running.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
FORM
Movement, nutrition, mindfulness, and community.
Daylight
A more caring computer.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Geviti
Concierge solutions for longevity.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Elo
Smart nutrition products made just for you.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
FitnessAI
Get stronger, faster with artificial intelligence
Evie
The smart ring designed for women’s health.
Tonal
A home gym designed with your goals in mind.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Rumble
Full-body, boxing-inspired group fitness classes.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
FORM
Smart, augmented reality swimming goggles.
Remedy Place
Social wellness club.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
LyfeFuel
Plant-based whole food meals from nature.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Withings
Wearables and technology to make better health part of daily life.
Thesis
Personalized nootropics company to enhance mental performance.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Neuro
Nootropic gum and mints to refresh your mind and body.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Somnee
Better sleep through neuroscience.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Sans
Elegant, powerful air and water purification.
WaterRower
The original water resistance rowing machine.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
NordicTrack
Home gym and exercise equipment.
WHOOP
Your wearable health and fitness coach.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
TRX
Equipment, training and education to empower movement for every body.
Haven Athletic
Organized bags for High Performance Athletes.
Equinox
High-end health clubs.
Skratch Labs
Sports nutrition designed to help you perform better.
KANE
Active recovery footwear and accessories.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
ZOE
Change the way you eat, feel and live.
arrow