FORM

Smart, augmented reality swimming goggles.

About FORM

FORM is the innovator and leader in Smart Swim goggle technology. FORM has revolutionized swimming with its award-winning goggles—engaging swimmers of all abilities to get the most out of their time in the pool, open water, or swim spa via access to real-time data.

FORM goggles detect and display swimmer’s real-time swim metrics on a patented augmented reality display. Alongside metrics such as pace, distance and stroke rate, via a temple-based monitor, swimmers can also track accurate real-time heart rate while swimming, be guided through workouts, receive digital coaching, utilise open-water navigation, and much more.

Key info
Founder
Dan Eisenhardt
Founded
2016
HQ
Vancouver, BC
arrow
Geviti
Concierge solutions for longevity.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Eight Sleep
Intelligent cooling and heating technology for any bed.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Seed
Clinically-studied probiotics to impact human and planetary health.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
HOKA
A bold approach to performance footwear and apparel.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Remedy Place
Social wellness club.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Magic Mind
Energy shot infused with nootropics and adaptogens.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Elo
Smart nutrition products made just for you.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Stick Mobility
Movement made better with products and education
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
TRX
Equipment, training and education to empower movement for every body.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
KANE
Active recovery footwear and accessories.
Brooks
Your go-to company for anything and everything related to the run
Sweaty Betty
Women's fitness clothing without compromising on style.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Odyssey
Mushroom-powered energy drinks.
Neuro
Nootropic gum and mints to refresh your mind and body.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Sans
Elegant, powerful air and water purification.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Withings
Wearables and technology to make better health part of daily life.
Evie
The smart ring designed for women’s health.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
FORM
Movement, nutrition, mindfulness, and community.
Viome
At-home oral microbiome tests with personalized oral health products.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Tonal
A home gym designed with your goals in mind.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Bioniq
Personalized supplements, based on blood testing data.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Oiselle
Premium women’s athletic apparel.
WHOOP
Your wearable health and fitness coach.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
JETSET Pilates
A modern way to do Pilates.
Daylight
A more caring computer.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Skratch Labs
Sports nutrition designed to help you perform better.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
On
Swiss-engineered performance running shoes and apparel
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Wahoo
Connected indoor and outdoor training ecosystem.
Barry’s
The original high-intensity interval workout, combining running and weights.
Volt
Personalized training fitness plans for every goal.
Signos
See how your body responds to food in real-time with a CGM.
Harken Sweets
Iconic treats made with the date superfood.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Hilma
Running shoes with personalized fit for women.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Barcode
A better-for-you, ashwagandha-powered fitness water
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Somnee
Better sleep through neuroscience.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Supersapiens
Performance insights to help you become better.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Alma
Your nutrition companion.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
NOVOS
Slowing aging at a cellular level.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Hyperice
Products to help everyone on Earth move better, live better, and be better
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Satisfy Running
Technical equipment for running and the outdoors
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Ladder
Easy-to-follow workout plans can be done from anywhere.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Rumble
Full-body, boxing-inspired group fitness classes.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
De La Calle
A Modern Mexican Soda
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
WaterRower
The original water resistance rowing machine.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Therabody
Science-backed solutions to help you feel better all year long.
pliability
On-demand videos for stretching, breathing, and meditation.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Nike
Workout and everyday essentials for a life well lived
Lifeforce
Understand your body and start living at your peak.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
NordicTrack
Home gym and exercise equipment.
ZOE
Change the way you eat, feel and live.
Equinox
High-end health clubs.
Oova
At-home hormone monitoring kits.
Momentous
Products and tools that support the endless improvement of personal performance.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
FitnessAI
Get stronger, faster with artificial intelligence
TechnoGym
A world leader in the design of fitness and wellness equipment.
Fount
Health and performance advisor trusted by the world's top performers.
Runna
Personalized training plans for running.
Promix
Natural supplements that contain only the purest ingredients.
Kion
Supplements and functional foods for sustained, natural energy.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Open
Live and On Demand mindfulness classes to help you be present.
Alter
At-home fitness system powered by your genes and biometrics.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
BodyBio
Supplements to improve the health of every cell in the body.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Thesis
Personalized nootropics company to enhance mental performance.
Hero Bread
Low carb and zero carb bread and baked goods.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Puori
Supplements that only consist of clean and natural based products.
Ten Thousand
Training gear developed and tested by core athletes.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Tracksmith
Premium running equipment for racing, training and all conditions
LyfeFuel
Plant-based whole food meals from nature.
Haven Athletic
Organized bags for High Performance Athletes.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
ŌURA
Smart rings that monitor your sleep and activity.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
arrow