FORM

Smart, augmented reality swimming goggles.

About FORM

FORM is the innovator and leader in Smart Swim goggle technology. FORM has revolutionized swimming with its award-winning goggles—engaging swimmers of all abilities to get the most out of their time in the pool, open water, or swim spa via access to real-time data.

FORM goggles detect and display swimmer’s real-time swim metrics on a patented augmented reality display. Alongside metrics such as pace, distance and stroke rate, via a temple-based monitor, swimmers can also track accurate real-time heart rate while swimming, be guided through workouts, receive digital coaching, utilise open-water navigation, and much more.

Key info
Founder
Dan Eisenhardt
Founded
2016
HQ
Vancouver, BC
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TRX
Equipment, training and education to empower movement for every body.
FORM
Movement, nutrition, mindfulness, and community.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
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Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Geviti
Concierge solutions for longevity.
LyfeFuel
Plant-based whole food meals from nature.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Somnee
Better sleep through neuroscience.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Nike
Workout and everyday essentials for a life well lived
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Oiselle
Premium women’s athletic apparel.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Remedy Place
Social wellness club.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Pause
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Skratch Labs
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YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
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Runna
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SOMO
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Wonderfeel
Patented NMN solution to aging for anyone over 30.
Evie
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Neuro
Nootropic gum and mints to refresh your mind and body.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
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Low carb and zero carb bread and baked goods.
BodyBio
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Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
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Organic, plant-based anti-chafe sticks.
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Wellness services, curated products, + mindfulness classes.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Puori
Supplements that only consist of clean and natural based products.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Ladder
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Open
Live and On Demand mindfulness classes to help you be present.
Therabody
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Sweaty Betty
Women's fitness clothing without compromising on style.
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Technical equipment for running and the outdoors
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KINRGY
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Future
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Rumble
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NordicTrack
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Sans
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Aviron
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HOKA
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A more caring computer.
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Bioniq
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Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Kion
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TechnoGym
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Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
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Wahoo
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Odyssey
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De La Calle
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Magic Mind
Energy shot infused with nootropics and adaptogens.
Alma
Your nutrition companion.
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Unlock the power of natural ketones — no fasting or keto diet required.
Volt
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Centr
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Rhone
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Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Elo
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Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
KANE
Active recovery footwear and accessories.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
KEY Energy Drink
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Eight Sleep
Intelligent cooling and heating technology for any bed.
Signos
See how your body responds to food in real-time with a CGM.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
FitnessAI
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Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
ŌURA
Smart rings that monitor your sleep and activity.
ZOE
Change the way you eat, feel and live.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Tracksmith
Premium running equipment for racing, training and all conditions
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Viome
At-home oral microbiome tests with personalized oral health products.
Alter
At-home fitness system powered by your genes and biometrics.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Oova
At-home hormone monitoring kits.
Brooks
Your go-to company for anything and everything related to the run
Seed
Clinically-studied probiotics to impact human and planetary health.
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