Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Lineage Provisions
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Hero Bread
Low carb and zero carb bread and baked goods.
Viome
At-home oral microbiome tests with personalized oral health products.
Satisfy Running
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LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
[solidcore]
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Nix
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Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Rumble
Full-body, boxing-inspired group fitness classes.
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Veracity Selfcare
Root-cause wellness for radiant health inside and out
Rally
A low-impact handheld body massager.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Signos
See how your body responds to food in real-time with a CGM.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Oova
At-home hormone monitoring kits.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Planet Nusa
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Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Myodetox
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Nike
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ZOE
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Therabody
Science-backed solutions to help you feel better all year long.
NOVOS
Slowing aging at a cellular level.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Hyperice
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FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Somnee
Better sleep through neuroscience.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
JETSET Pilates
A modern way to do Pilates.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Stick Mobility
Movement made better with products and education
KANE
Active recovery footwear and accessories.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Supersapiens
Performance insights to help you become better.
Bioniq
Personalized supplements, based on blood testing data.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
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One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
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A better-for-you, ashwagandha-powered fitness water
Magic Mind
Energy shot infused with nootropics and adaptogens.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Open
Live and On Demand mindfulness classes to help you be present.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Seed
Clinically-studied probiotics to impact human and planetary health.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
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BodyBio
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Tracksmith
Premium running equipment for racing, training and all conditions
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
FitnessAI
Get stronger, faster with artificial intelligence
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
TRX
Equipment, training and education to empower movement for every body.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
De La Calle
A Modern Mexican Soda
Myoform
Precision-engineered supplements, tailored to you.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
ŌURA
Smart rings that monitor your sleep and activity.
AG1
The daily nutrients you need to support brain, gut and immune health.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Sweaty Betty
Women's fitness clothing without compromising on style.
Elo
Smart nutrition products made just for you.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Alma
Your nutrition companion.
Momentous
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Thesis
Personalized nootropics company to enhance mental performance.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Elysium Health
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FORM
Movement, nutrition, mindfulness, and community.
Neuro
Nootropic gum and mints to refresh your mind and body.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Barry’s
The original high-intensity interval workout, combining running and weights.
Harken Sweets
Iconic treats made with the date superfood.
Echelon
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STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Evie
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RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Mobot
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Alter
At-home fitness system powered by your genes and biometrics.
Brooks
Your go-to company for anything and everything related to the run
Ten Thousand
Training gear developed and tested by core athletes.
Eight Sleep
Intelligent cooling and heating technology for any bed.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Oiselle
Premium women’s athletic apparel.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
LyfeFuel
Plant-based whole food meals from nature.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Live Cushy™
Organic, plant-based anti-chafe sticks.
WaterRower
The original water resistance rowing machine.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Tonal
A home gym designed with your goals in mind.
Sans
Elegant, powerful air and water purification.
Haven Athletic
Organized bags for High Performance Athletes.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
pliability
On-demand videos for stretching, breathing, and meditation.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Wahoo
Connected indoor and outdoor training ecosystem.
Equinox
High-end health clubs.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Apothékary
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ALO
Yoga leggings, clothes, and accessories for studio to street.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Lifeforce
Understand your body and start living at your peak.
FORM
Smart, augmented reality swimming goggles.
HOKA
A bold approach to performance footwear and apparel.
Volt
Personalized training fitness plans for every goal.
Daylight
A more caring computer.
Geviti
Concierge solutions for longevity.
Remedy Place
Social wellness club.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
AARMY
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Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Withings
Wearables and technology to make better health part of daily life.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Odyssey
Mushroom-powered energy drinks.
Fount
Health and performance advisor trusted by the world's top performers.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
WHOOP
Your wearable health and fitness coach.
Puori
Supplements that only consist of clean and natural based products.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Kion
Supplements and functional foods for sustained, natural energy.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Skratch Labs
Sports nutrition designed to help you perform better.
Hilma
Running shoes with personalized fit for women.
Runna
Personalized training plans for running.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Promix
Natural supplements that contain only the purest ingredients.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
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