Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
arrow
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
LyfeFuel
Plant-based whole food meals from nature.
Nike
Workout and everyday essentials for a life well lived
Haven Athletic
Organized bags for High Performance Athletes.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
ZOE
Change the way you eat, feel and live.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Rumble
Full-body, boxing-inspired group fitness classes.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Tracksmith
Premium running equipment for racing, training and all conditions
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Barcode
A better-for-you, ashwagandha-powered fitness water
Sans
Elegant, powerful air and water purification.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Supersapiens
Performance insights to help you become better.
Elo
Smart nutrition products made just for you.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
AG1
The daily nutrients you need to support brain, gut and immune health.
FORM
Smart, augmented reality swimming goggles.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Wahoo
Connected indoor and outdoor training ecosystem.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
FitnessAI
Get stronger, faster with artificial intelligence
HOKA
A bold approach to performance footwear and apparel.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Remedy Place
Social wellness club.
Puori
Supplements that only consist of clean and natural based products.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Thesis
Personalized nootropics company to enhance mental performance.
Skratch Labs
Sports nutrition designed to help you perform better.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
NOVOS
Slowing aging at a cellular level.
pliability
On-demand videos for stretching, breathing, and meditation.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Therabody
Science-backed solutions to help you feel better all year long.
Rally
A low-impact handheld body massager.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Runna
Personalized training plans for running.
KANE
Active recovery footwear and accessories.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Lifeforce
Understand your body and start living at your peak.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Hero Bread
Low carb and zero carb bread and baked goods.
Tonal
A home gym designed with your goals in mind.
Satisfy Running
Technical equipment for running and the outdoors
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Sweaty Betty
Women's fitness clothing without compromising on style.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Neuro
Nootropic gum and mints to refresh your mind and body.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Alma
Your nutrition companion.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Daylight
A more caring computer.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Kion
Supplements and functional foods for sustained, natural energy.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Alter
At-home fitness system powered by your genes and biometrics.
On
Swiss-engineered performance running shoes and apparel
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Hilma
Running shoes with personalized fit for women.
WHOOP
Your wearable health and fitness coach.
Myoform
Precision-engineered supplements, tailored to you.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Evie
The smart ring designed for women’s health.
WaterRower
The original water resistance rowing machine.
Stick Mobility
Movement made better with products and education
Oova
At-home hormone monitoring kits.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
De La Calle
A Modern Mexican Soda
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Brooks
Your go-to company for anything and everything related to the run
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
FORM
Movement, nutrition, mindfulness, and community.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
NordicTrack
Home gym and exercise equipment.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
ŌURA
Smart rings that monitor your sleep and activity.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Promix
Natural supplements that contain only the purest ingredients.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Barry’s
The original high-intensity interval workout, combining running and weights.
BodyBio
Supplements to improve the health of every cell in the body.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Withings
Wearables and technology to make better health part of daily life.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Odyssey
Mushroom-powered energy drinks.
Viome
At-home oral microbiome tests with personalized oral health products.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Seed
Clinically-studied probiotics to impact human and planetary health.
Fount
Health and performance advisor trusted by the world's top performers.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
JETSET Pilates
A modern way to do Pilates.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Geviti
Concierge solutions for longevity.
Somnee
Better sleep through neuroscience.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
TRX
Equipment, training and education to empower movement for every body.
Ten Thousand
Training gear developed and tested by core athletes.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Momentous
Products and tools that support the endless improvement of personal performance.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Signos
See how your body responds to food in real-time with a CGM.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Open
Live and On Demand mindfulness classes to help you be present.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Harken Sweets
Iconic treats made with the date superfood.
Equinox
High-end health clubs.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Bioniq
Personalized supplements, based on blood testing data.
Volt
Personalized training fitness plans for every goal.
Oiselle
Premium women’s athletic apparel.
arrow