Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
arrow
Oiselle
Premium women’s athletic apparel.
Runna
Personalized training plans for running.
WHOOP
Your wearable health and fitness coach.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Elo
Smart nutrition products made just for you.
De La Calle
A Modern Mexican Soda
Fount
Health and performance advisor trusted by the world's top performers.
Signos
See how your body responds to food in real-time with a CGM.
Thesis
Personalized nootropics company to enhance mental performance.
Barcode
A better-for-you, ashwagandha-powered fitness water
Rumble
Full-body, boxing-inspired group fitness classes.
Neuro
Nootropic gum and mints to refresh your mind and body.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
NOVOS
Slowing aging at a cellular level.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
TRX
Equipment, training and education to empower movement for every body.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
KANE
Active recovery footwear and accessories.
Open
Live and On Demand mindfulness classes to help you be present.
Geviti
Concierge solutions for longevity.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
LyfeFuel
Plant-based whole food meals from nature.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Seed
Clinically-studied probiotics to impact human and planetary health.
FitnessAI
Get stronger, faster with artificial intelligence
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
HOKA
A bold approach to performance footwear and apparel.
Skratch Labs
Sports nutrition designed to help you perform better.
Remedy Place
Social wellness club.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Harken Sweets
Iconic treats made with the date superfood.
Hero Bread
Low carb and zero carb bread and baked goods.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Volt
Personalized training fitness plans for every goal.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Tracksmith
Premium running equipment for racing, training and all conditions
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
FORM
Smart, augmented reality swimming goggles.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Tonal
A home gym designed with your goals in mind.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Hilma
Running shoes with personalized fit for women.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Barry’s
The original high-intensity interval workout, combining running and weights.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Withings
Wearables and technology to make better health part of daily life.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Lifeforce
Understand your body and start living at your peak.
Therabody
Science-backed solutions to help you feel better all year long.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Nike
Workout and everyday essentials for a life well lived
Alter
At-home fitness system powered by your genes and biometrics.
On
Swiss-engineered performance running shoes and apparel
Magic Mind
Energy shot infused with nootropics and adaptogens.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Daylight
A more caring computer.
Stick Mobility
Movement made better with products and education
Puori
Supplements that only consist of clean and natural based products.
Kion
Supplements and functional foods for sustained, natural energy.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Viome
At-home oral microbiome tests with personalized oral health products.
Brooks
Your go-to company for anything and everything related to the run
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Bioniq
Personalized supplements, based on blood testing data.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Sweaty Betty
Women's fitness clothing without compromising on style.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
TechnoGym
A world leader in the design of fitness and wellness equipment.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Promix
Natural supplements that contain only the purest ingredients.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Somnee
Better sleep through neuroscience.
Evie
The smart ring designed for women’s health.
WaterRower
The original water resistance rowing machine.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
pliability
On-demand videos for stretching, breathing, and meditation.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Supersapiens
Performance insights to help you become better.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
NordicTrack
Home gym and exercise equipment.
ŌURA
Smart rings that monitor your sleep and activity.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Peloton
Expert instruction and workout experiences for anyone, anywhere.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Haven Athletic
Organized bags for High Performance Athletes.
Odyssey
Mushroom-powered energy drinks.
Ten Thousand
Training gear developed and tested by core athletes.
Wahoo
Connected indoor and outdoor training ecosystem.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Satisfy Running
Technical equipment for running and the outdoors
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Oova
At-home hormone monitoring kits.
Momentous
Products and tools that support the endless improvement of personal performance.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Equinox
High-end health clubs.
arrow