Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Eight Sleep
Intelligent cooling and heating technology for any bed.
Elo
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Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
ŌURA
Smart rings that monitor your sleep and activity.
Viome
At-home oral microbiome tests with personalized oral health products.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
WaterRower
The original water resistance rowing machine.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Volt
Personalized training fitness plans for every goal.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
De La Calle
A Modern Mexican Soda
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
WHOOP
Your wearable health and fitness coach.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
LyfeFuel
Plant-based whole food meals from nature.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
FitnessAI
Get stronger, faster with artificial intelligence
Hilma
Running shoes with personalized fit for women.
Hero Bread
Low carb and zero carb bread and baked goods.
Vivobarefoot
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Barry’s
The original high-intensity interval workout, combining running and weights.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Oiselle
Premium women’s athletic apparel.
Kroma
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Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Tracksmith
Premium running equipment for racing, training and all conditions
Signos
See how your body responds to food in real-time with a CGM.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Evie
The smart ring designed for women’s health.
Harken Sweets
Iconic treats made with the date superfood.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Beyond Yoga
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[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Preamble
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Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Bioniq
Personalized supplements, based on blood testing data.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Daylight
A more caring computer.
Puori
Supplements that only consist of clean and natural based products.
Oova
At-home hormone monitoring kits.
NordicTrack
Home gym and exercise equipment.
HOKA
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NOVOS
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FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Tonal
A home gym designed with your goals in mind.
Sweaty Betty
Women's fitness clothing without compromising on style.
Geviti
Concierge solutions for longevity.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Odyssey
Mushroom-powered energy drinks.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Nike
Workout and everyday essentials for a life well lived
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
KANE
Active recovery footwear and accessories.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
FORM
Smart, augmented reality swimming goggles.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Momentous
Products and tools that support the endless improvement of personal performance.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Stick Mobility
Movement made better with products and education
pliability
On-demand videos for stretching, breathing, and meditation.
Kion
Supplements and functional foods for sustained, natural energy.
On
Swiss-engineered performance running shoes and apparel
Satisfy Running
Technical equipment for running and the outdoors
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Barcode
A better-for-you, ashwagandha-powered fitness water
Lifeforce
Understand your body and start living at your peak.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Haven Athletic
Organized bags for High Performance Athletes.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Runna
Personalized training plans for running.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Equinox
High-end health clubs.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Promix
Natural supplements that contain only the purest ingredients.
Ten Thousand
Training gear developed and tested by core athletes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Withings
Wearables and technology to make better health part of daily life.
Wahoo
Connected indoor and outdoor training ecosystem.
Seed
Clinically-studied probiotics to impact human and planetary health.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Fount
Health and performance advisor trusted by the world's top performers.
TRX
Equipment, training and education to empower movement for every body.
Brooks
Your go-to company for anything and everything related to the run
Open
Live and On Demand mindfulness classes to help you be present.
January AI
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Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Skratch Labs
Sports nutrition designed to help you perform better.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Rumble
Full-body, boxing-inspired group fitness classes.
Thesis
Personalized nootropics company to enhance mental performance.
Somnee
Better sleep through neuroscience.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Neuro
Nootropic gum and mints to refresh your mind and body.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Alter
At-home fitness system powered by your genes and biometrics.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Therabody
Science-backed solutions to help you feel better all year long.
Supersapiens
Performance insights to help you become better.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Remedy Place
Social wellness club.
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