Planet Nusa

A community-driven brand founded in Denmark by best friends Mille & Kristine.

About Planet Nusa

Planet Nusa is a community-driven, direct-to-consumer brand founded in Denmark in 2018 by best friends Mille & Kristine. From design and production to collaboration with suppliers, partners and customers, community is at the core of Planet Nusa’s ethos. A values-driven brand designed to help people move (physically, emotionally, and collectively), Planet Nusa maintains rigorous production and distribution standards.

The company’s operation upholds UN Guiding Principles on Business and Human Rights (UNGPs) and OECD Guidelines for Multinational Enterprises (OECD) in addition to sharing their Code of Conduct publicly on their website for transparency. Over the years, Planet Nusa has grown to three brick-and-mortar locations in Copenhagen, including Nusa Café, with community run clubs in cities throughout the globe.

Key info
Founders
Mille Skat and Kristine Esmer
Founded
2018
HQ
København, Denmark
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FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Lifeforce
Understand your body and start living at your peak.
Geviti
Concierge solutions for longevity.
Equinox
High-end health clubs.
Volt
Personalized training fitness plans for every goal.
Rally
A low-impact handheld body massager.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
ZOE
Change the way you eat, feel and live.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
BodyBio
Supplements to improve the health of every cell in the body.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
On
Swiss-engineered performance running shoes and apparel
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
KANE
Active recovery footwear and accessories.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Alma
Your nutrition companion.
FitnessAI
Get stronger, faster with artificial intelligence
Sweaty Betty
Women's fitness clothing without compromising on style.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Elo
Smart nutrition products made just for you.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Momentous
Products and tools that support the endless improvement of personal performance.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Alter
At-home fitness system powered by your genes and biometrics.
Evie
The smart ring designed for women’s health.
NordicTrack
Home gym and exercise equipment.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Thesis
Personalized nootropics company to enhance mental performance.
Odyssey
Mushroom-powered energy drinks.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Tracksmith
Premium running equipment for racing, training and all conditions
Viome
At-home oral microbiome tests with personalized oral health products.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Rumble
Full-body, boxing-inspired group fitness classes.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Hilma
Running shoes with personalized fit for women.
FORM
Smart, augmented reality swimming goggles.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Sans
Elegant, powerful air and water purification.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Puori
Supplements that only consist of clean and natural based products.
Supersapiens
Performance insights to help you become better.
Satisfy Running
Technical equipment for running and the outdoors
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
HOKA
A bold approach to performance footwear and apparel.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Nike
Workout and everyday essentials for a life well lived
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
TRX
Equipment, training and education to empower movement for every body.
Somnee
Better sleep through neuroscience.
Ladder
Easy-to-follow workout plans can be done from anywhere.
NOVOS
Slowing aging at a cellular level.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Magic Mind
Energy shot infused with nootropics and adaptogens.
WaterRower
The original water resistance rowing machine.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Signos
See how your body responds to food in real-time with a CGM.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Daylight
A more caring computer.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
FORM
Movement, nutrition, mindfulness, and community.
Promix
Natural supplements that contain only the purest ingredients.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Oova
At-home hormone monitoring kits.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Stick Mobility
Movement made better with products and education
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Barcode
A better-for-you, ashwagandha-powered fitness water
Myoform
Precision-engineered supplements, tailored to you.
Therabody
Science-backed solutions to help you feel better all year long.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
ŌURA
Smart rings that monitor your sleep and activity.
pliability
On-demand videos for stretching, breathing, and meditation.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Runna
Personalized training plans for running.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Brooks
Your go-to company for anything and everything related to the run
Wahoo
Connected indoor and outdoor training ecosystem.
LyfeFuel
Plant-based whole food meals from nature.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
AG1
The daily nutrients you need to support brain, gut and immune health.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Barry’s
The original high-intensity interval workout, combining running and weights.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Hero Bread
Low carb and zero carb bread and baked goods.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Skratch Labs
Sports nutrition designed to help you perform better.
Eight Sleep
Intelligent cooling and heating technology for any bed.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Harken Sweets
Iconic treats made with the date superfood.
Neuro
Nootropic gum and mints to refresh your mind and body.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Remedy Place
Social wellness club.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Oiselle
Premium women’s athletic apparel.
WHOOP
Your wearable health and fitness coach.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Seed
Clinically-studied probiotics to impact human and planetary health.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Ten Thousand
Training gear developed and tested by core athletes.
Bioniq
Personalized supplements, based on blood testing data.
TechnoGym
A world leader in the design of fitness and wellness equipment.
De La Calle
A Modern Mexican Soda
Tonal
A home gym designed with your goals in mind.
Open
Live and On Demand mindfulness classes to help you be present.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
JETSET Pilates
A modern way to do Pilates.
Withings
Wearables and technology to make better health part of daily life.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Kion
Supplements and functional foods for sustained, natural energy.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Haven Athletic
Organized bags for High Performance Athletes.
Fount
Health and performance advisor trusted by the world's top performers.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
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