Planet Nusa

A community-driven brand founded in Denmark by best friends Mille & Kristine.

About Planet Nusa

Planet Nusa is a community-driven, direct-to-consumer brand founded in Denmark in 2018 by best friends Mille & Kristine. From design and production to collaboration with suppliers, partners and customers, community is at the core of Planet Nusa’s ethos. A values-driven brand designed to help people move (physically, emotionally, and collectively), Planet Nusa maintains rigorous production and distribution standards.

The company’s operation upholds UN Guiding Principles on Business and Human Rights (UNGPs) and OECD Guidelines for Multinational Enterprises (OECD) in addition to sharing their Code of Conduct publicly on their website for transparency. Over the years, Planet Nusa has grown to three brick-and-mortar locations in Copenhagen, including Nusa Café, with community run clubs in cities throughout the globe.

Key info
Founders
Mille Skat and Kristine Esmer
Founded
2018
HQ
København, Denmark
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Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Rumble
Full-body, boxing-inspired group fitness classes.
Tonal
A home gym designed with your goals in mind.
Wahoo
Connected indoor and outdoor training ecosystem.
Rally
A low-impact handheld body massager.
Withings
Wearables and technology to make better health part of daily life.
Kion
Supplements and functional foods for sustained, natural energy.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Hero Bread
Low carb and zero carb bread and baked goods.
JETSET Pilates
A modern way to do Pilates.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Barcode
A better-for-you, ashwagandha-powered fitness water
Momentous
Products and tools that support the endless improvement of personal performance.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Signos
See how your body responds to food in real-time with a CGM.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Open
Live and On Demand mindfulness classes to help you be present.
AG1
The daily nutrients you need to support brain, gut and immune health.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Myoform
Precision-engineered supplements, tailored to you.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Elo
Smart nutrition products made just for you.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Oiselle
Premium women’s athletic apparel.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Fount
Health and performance advisor trusted by the world's top performers.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Sans
Elegant, powerful air and water purification.
Oova
At-home hormone monitoring kits.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Nike
Workout and everyday essentials for a life well lived
Volt
Personalized training fitness plans for every goal.
WHOOP
Your wearable health and fitness coach.
pliability
On-demand videos for stretching, breathing, and meditation.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
BodyBio
Supplements to improve the health of every cell in the body.
Lifeforce
Understand your body and start living at your peak.
Brooks
Your go-to company for anything and everything related to the run
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Seed
Clinically-studied probiotics to impact human and planetary health.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Alma
Your nutrition companion.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
FORM
Movement, nutrition, mindfulness, and community.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
FORM
Smart, augmented reality swimming goggles.
Barry’s
The original high-intensity interval workout, combining running and weights.
HOKA
A bold approach to performance footwear and apparel.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Bioniq
Personalized supplements, based on blood testing data.
De La Calle
A Modern Mexican Soda
LyfeFuel
Plant-based whole food meals from nature.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Evie
The smart ring designed for women’s health.
NordicTrack
Home gym and exercise equipment.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Sweaty Betty
Women's fitness clothing without compromising on style.
NOVOS
Slowing aging at a cellular level.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Odyssey
Mushroom-powered energy drinks.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
WaterRower
The original water resistance rowing machine.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Stick Mobility
Movement made better with products and education
Thesis
Personalized nootropics company to enhance mental performance.
Runna
Personalized training plans for running.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Geviti
Concierge solutions for longevity.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Somnee
Better sleep through neuroscience.
On
Swiss-engineered performance running shoes and apparel
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Supersapiens
Performance insights to help you become better.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Daylight
A more caring computer.
ZOE
Change the way you eat, feel and live.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Haven Athletic
Organized bags for High Performance Athletes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
TRX
Equipment, training and education to empower movement for every body.
Promix
Natural supplements that contain only the purest ingredients.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Hilma
Running shoes with personalized fit for women.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Skratch Labs
Sports nutrition designed to help you perform better.
KANE
Active recovery footwear and accessories.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Remedy Place
Social wellness club.
ŌURA
Smart rings that monitor your sleep and activity.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Alter
At-home fitness system powered by your genes and biometrics.
Viome
At-home oral microbiome tests with personalized oral health products.
Equinox
High-end health clubs.
Ten Thousand
Training gear developed and tested by core athletes.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
FitnessAI
Get stronger, faster with artificial intelligence
ALO
Yoga leggings, clothes, and accessories for studio to street.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Harken Sweets
Iconic treats made with the date superfood.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Neuro
Nootropic gum and mints to refresh your mind and body.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Satisfy Running
Technical equipment for running and the outdoors
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Puori
Supplements that only consist of clean and natural based products.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Therabody
Science-backed solutions to help you feel better all year long.
Tracksmith
Premium running equipment for racing, training and all conditions
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
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