Live Cushy™

Organic, plant-based anti-chafe sticks.

About Live Cushy™

Live Cushy™ is pioneering what they’ve coined the “Active Skincare” category with clean, organic solutions for athletes – starting with the market’s first all-organic anti-chafe stick. Founded by two marathon runners fed up with toxic formulas, Live Cushy addresses the overlooked intersection of skincare and athletic performance.

Formulated for runners, cyclists, and adventurers who care about what goes on—and into—their bodies, Live Cushy delivers clean, effective formulas, knowing that over 60% of what you apply is absorbed through the skin While the better-for-you movement has reshaped food and traditional skincare, Live Cushy is bringing that same standard to athletic skincare—helping athletes push their limits without compromising their health.

Key info
Founders
Ben Parens & Adam Saks
Founded
2025
HQ
Los Angeles, California
arrow
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Tonal
A home gym designed with your goals in mind.
Ladder
Easy-to-follow workout plans can be done from anywhere.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Stick Mobility
Movement made better with products and education
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Viome
At-home oral microbiome tests with personalized oral health products.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
ZOE
Change the way you eat, feel and live.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
KANE
Active recovery footwear and accessories.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Rally
A low-impact handheld body massager.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Lifeforce
Understand your body and start living at your peak.
AG1
The daily nutrients you need to support brain, gut and immune health.
Brooks
Your go-to company for anything and everything related to the run
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Equinox
High-end health clubs.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
NordicTrack
Home gym and exercise equipment.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Supersapiens
Performance insights to help you become better.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
pliability
On-demand videos for stretching, breathing, and meditation.
Wahoo
Connected indoor and outdoor training ecosystem.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Open
Live and On Demand mindfulness classes to help you be present.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Therabody
Science-backed solutions to help you feel better all year long.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Rumble
Full-body, boxing-inspired group fitness classes.
Oova
At-home hormone monitoring kits.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Daylight
A more caring computer.
Oiselle
Premium women’s athletic apparel.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Ten Thousand
Training gear developed and tested by core athletes.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Somnee
Better sleep through neuroscience.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Alma
Your nutrition companion.
Hilma
Running shoes with personalized fit for women.
Sans
Elegant, powerful air and water purification.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
HOKA
A bold approach to performance footwear and apparel.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Seed
Clinically-studied probiotics to impact human and planetary health.
Withings
Wearables and technology to make better health part of daily life.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
NOVOS
Slowing aging at a cellular level.
ALO
Yoga leggings, clothes, and accessories for studio to street.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
WHOOP
Your wearable health and fitness coach.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Myoform
Precision-engineered supplements, tailored to you.
BodyBio
Supplements to improve the health of every cell in the body.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Eight Sleep
Intelligent cooling and heating technology for any bed.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Odyssey
Mushroom-powered energy drinks.
Remedy Place
Social wellness club.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Neuro
Nootropic gum and mints to refresh your mind and body.
Skratch Labs
Sports nutrition designed to help you perform better.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Elo
Smart nutrition products made just for you.
Satisfy Running
Technical equipment for running and the outdoors
FORM
Smart, augmented reality swimming goggles.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Sweaty Betty
Women's fitness clothing without compromising on style.
ŌURA
Smart rings that monitor your sleep and activity.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
FORM
Movement, nutrition, mindfulness, and community.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Signos
See how your body responds to food in real-time with a CGM.
Evie
The smart ring designed for women’s health.
Tracksmith
Premium running equipment for racing, training and all conditions
Hero Bread
Low carb and zero carb bread and baked goods.
Haven Athletic
Organized bags for High Performance Athletes.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Alter
At-home fitness system powered by your genes and biometrics.
De La Calle
A Modern Mexican Soda
FitnessAI
Get stronger, faster with artificial intelligence
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Promix
Natural supplements that contain only the purest ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Harken Sweets
Iconic treats made with the date superfood.
Barry’s
The original high-intensity interval workout, combining running and weights.
Geviti
Concierge solutions for longevity.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Fount
Health and performance advisor trusted by the world's top performers.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Kion
Supplements and functional foods for sustained, natural energy.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
LyfeFuel
Plant-based whole food meals from nature.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Nike
Workout and everyday essentials for a life well lived
Runna
Personalized training plans for running.
Thesis
Personalized nootropics company to enhance mental performance.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
WaterRower
The original water resistance rowing machine.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
JETSET Pilates
A modern way to do Pilates.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Bioniq
Personalized supplements, based on blood testing data.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Momentous
Products and tools that support the endless improvement of personal performance.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Barcode
A better-for-you, ashwagandha-powered fitness water
Puori
Supplements that only consist of clean and natural based products.
On
Swiss-engineered performance running shoes and apparel
TRX
Equipment, training and education to empower movement for every body.
Volt
Personalized training fitness plans for every goal.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
arrow