Live Cushy™

Organic, plant-based anti-chafe sticks.

About Live Cushy™

Live Cushy™ is pioneering what they’ve coined the “Active Skincare” category with clean, organic solutions for athletes – starting with the market’s first all-organic anti-chafe stick. Founded by two marathon runners fed up with toxic formulas, Live Cushy addresses the overlooked intersection of skincare and athletic performance.

Formulated for runners, cyclists, and adventurers who care about what goes on—and into—their bodies, Live Cushy delivers clean, effective formulas, knowing that over 60% of what you apply is absorbed through the skin While the better-for-you movement has reshaped food and traditional skincare, Live Cushy is bringing that same standard to athletic skincare—helping athletes push their limits without compromising their health.

Key info
Founders
Ben Parens & Adam Saks
Founded
2025
HQ
Los Angeles, California
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Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Tracksmith
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Maurten
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Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Lifeforce
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WithU
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Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Equinox
High-end health clubs.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Ten Thousand
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Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Pvolve
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Promix
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GORUCK
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Frame
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Sweaty Betty
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Chelsea Piers Fitness
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De La Calle
A Modern Mexican Soda
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
obé
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Eight Sleep
Intelligent cooling and heating technology for any bed.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Harken Sweets
Iconic treats made with the date superfood.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
ŌURA
Smart rings that monitor your sleep and activity.
Neuro
Nootropic gum and mints to refresh your mind and body.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Preamble
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NordicTrack
Home gym and exercise equipment.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Oova
At-home hormone monitoring kits.
Centr
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Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
FORM
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Hero Bread
Low carb and zero carb bread and baked goods.
Topo Athletic
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Elysium Health
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NOBULL
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SotoMethod
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TRX
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Hyperice
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KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
WaterRower
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DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Signos
See how your body responds to food in real-time with a CGM.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Fitbit
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Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Elo
Smart nutrition products made just for you.
Mobot
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pliability
On-demand videos for stretching, breathing, and meditation.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
HOKA
A bold approach to performance footwear and apparel.
FORM
Movement, nutrition, mindfulness, and community.
Open
Live and On Demand mindfulness classes to help you be present.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Skratch Labs
Sports nutrition designed to help you perform better.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Kion
Supplements and functional foods for sustained, natural energy.
Tonal
A home gym designed with your goals in mind.
Volt
Personalized training fitness plans for every goal.
KANE
Active recovery footwear and accessories.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Satisfy Running
Technical equipment for running and the outdoors
Evie
The smart ring designed for women’s health.
Bioniq
Personalized supplements, based on blood testing data.
Withings
Wearables and technology to make better health part of daily life.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Stick Mobility
Movement made better with products and education
Fount
Health and performance advisor trusted by the world's top performers.
Wahoo
Connected indoor and outdoor training ecosystem.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
On
Swiss-engineered performance running shoes and apparel
Viome
At-home oral microbiome tests with personalized oral health products.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Therabody
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NOVOS
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Rumble
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January AI
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Apothékary
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Innermost
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Magic Mind
Energy shot infused with nootropics and adaptogens.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Alter
At-home fitness system powered by your genes and biometrics.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Echelon
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Gainful
Personalized and customizable nutrition that fuels your personal performance.
Momentous
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Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Nike
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Haven Athletic
Organized bags for High Performance Athletes.
Beyond Yoga
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Barry’s
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Superfrau
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Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Daylight
A more caring computer.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Remedy Place
Social wellness club.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Geviti
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Kroma
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InsideTracker
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Brooks
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Barcode
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KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Seed
Clinically-studied probiotics to impact human and planetary health.
Puori
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FitnessAI
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OMORPHO
Weighted training gear to help you build strength and boost your cardio.
BodyBio
Supplements to improve the health of every cell in the body.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Odyssey
Mushroom-powered energy drinks.
LyfeFuel
Plant-based whole food meals from nature.
Oiselle
Premium women’s athletic apparel.
Levels
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Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Hilma
Running shoes with personalized fit for women.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Thesis
Personalized nootropics company to enhance mental performance.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
JETSET Pilates
A modern way to do Pilates.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
WHOOP
Your wearable health and fitness coach.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Supersapiens
Performance insights to help you become better.
Somnee
Better sleep through neuroscience.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Runna
Personalized training plans for running.
Ladder
Easy-to-follow workout plans can be done from anywhere.
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