Innermost

Targeted nutritional formulations, inspired by nature and backed by science.

About Innermost

Innermost is an award-winning wellness brand that helps you cut through the confusion and take control of your health. Using science and nature, as well as best practices from Ayurvedic and Asian medicine, Innermost makes nutritional supplements that uniquely target specific goals across body and mind. Each product uses only the highest quality ingredients free from fillers, bulking agents or GMO nasties. As a brand, Innermost is committed to meeting their social, ethical and environmental responsibilities. For every purchase you make, Innermost provides a school meal to a child in need.

Key info
Founder
Shivraj Bassi
Founded
2017
HQ
London, UK
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Alter
At-home fitness system powered by your genes and biometrics.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Withings
Wearables and technology to make better health part of daily life.
On
Swiss-engineered performance running shoes and apparel
TRX
Equipment, training and education to empower movement for every body.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Stick Mobility
Movement made better with products and education
Evie
The smart ring designed for women’s health.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Satisfy Running
Technical equipment for running and the outdoors
Ten Thousand
Training gear developed and tested by core athletes.
Hero Bread
Low carb and zero carb bread and baked goods.
Wahoo
Connected indoor and outdoor training ecosystem.
Nike
Workout and everyday essentials for a life well lived
Thesis
Personalized nootropics company to enhance mental performance.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Haven Athletic
Organized bags for High Performance Athletes.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
ZOE
Change the way you eat, feel and live.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
NordicTrack
Home gym and exercise equipment.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Sans
Elegant, powerful air and water purification.
Bioniq
Personalized supplements, based on blood testing data.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Lifeforce
Understand your body and start living at your peak.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Open
Live and On Demand mindfulness classes to help you be present.
Kion
Supplements and functional foods for sustained, natural energy.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Momentous
Products and tools that support the endless improvement of personal performance.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
WaterRower
The original water resistance rowing machine.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Signos
See how your body responds to food in real-time with a CGM.
NOVOS
Slowing aging at a cellular level.
JETSET Pilates
A modern way to do Pilates.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Rumble
Full-body, boxing-inspired group fitness classes.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Barcode
A better-for-you, ashwagandha-powered fitness water
Myoform
Precision-engineered supplements, tailored to you.
Viome
At-home oral microbiome tests with personalized oral health products.
Volt
Personalized training fitness plans for every goal.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Tonal
A home gym designed with your goals in mind.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Geviti
Concierge solutions for longevity.
Oiselle
Premium women’s athletic apparel.
Fount
Health and performance advisor trusted by the world's top performers.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Promix
Natural supplements that contain only the purest ingredients.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
WHOOP
Your wearable health and fitness coach.
Alma
Your nutrition companion.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Rally
A low-impact handheld body massager.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
AG1
The daily nutrients you need to support brain, gut and immune health.
HOKA
A bold approach to performance footwear and apparel.
Therabody
Science-backed solutions to help you feel better all year long.
Equinox
High-end health clubs.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
KANE
Active recovery footwear and accessories.
Daylight
A more caring computer.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Odyssey
Mushroom-powered energy drinks.
Brooks
Your go-to company for anything and everything related to the run
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Oova
At-home hormone monitoring kits.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
pliability
On-demand videos for stretching, breathing, and meditation.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
FitnessAI
Get stronger, faster with artificial intelligence
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Harken Sweets
Iconic treats made with the date superfood.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Sweaty Betty
Women's fitness clothing without compromising on style.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
De La Calle
A Modern Mexican Soda
Remedy Place
Social wellness club.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
ŌURA
Smart rings that monitor your sleep and activity.
BodyBio
Supplements to improve the health of every cell in the body.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Seed
Clinically-studied probiotics to impact human and planetary health.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Elo
Smart nutrition products made just for you.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Tracksmith
Premium running equipment for racing, training and all conditions
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Supersapiens
Performance insights to help you become better.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
FORM
Smart, augmented reality swimming goggles.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Puori
Supplements that only consist of clean and natural based products.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Runna
Personalized training plans for running.
Somnee
Better sleep through neuroscience.
LyfeFuel
Plant-based whole food meals from nature.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Neuro
Nootropic gum and mints to refresh your mind and body.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Skratch Labs
Sports nutrition designed to help you perform better.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Barry’s
The original high-intensity interval workout, combining running and weights.
Hilma
Running shoes with personalized fit for women.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
FORM
Movement, nutrition, mindfulness, and community.
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