Innermost

Targeted nutritional formulations, inspired by nature and backed by science.

About Innermost

Innermost is an award-winning wellness brand that helps you cut through the confusion and take control of your health. Using science and nature, as well as best practices from Ayurvedic and Asian medicine, Innermost makes nutritional supplements that uniquely target specific goals across body and mind. Each product uses only the highest quality ingredients free from fillers, bulking agents or GMO nasties. As a brand, Innermost is committed to meeting their social, ethical and environmental responsibilities. For every purchase you make, Innermost provides a school meal to a child in need.

Key info
Founder
Shivraj Bassi
Founded
2017
HQ
London, UK
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Seed
Clinically-studied probiotics to impact human and planetary health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
De La Calle
A Modern Mexican Soda
Ladder
Easy-to-follow workout plans can be done from anywhere.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Elo
Smart nutrition products made just for you.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Bioniq
Personalized supplements, based on blood testing data.
NordicTrack
Home gym and exercise equipment.
On
Swiss-engineered performance running shoes and apparel
Live Cushy™
Organic, plant-based anti-chafe sticks.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
FORM
Smart, augmented reality swimming goggles.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
JETSET Pilates
A modern way to do Pilates.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Hilma
Running shoes with personalized fit for women.
Oiselle
Premium women’s athletic apparel.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Daylight
A more caring computer.
Lifeforce
Understand your body and start living at your peak.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Puori
Supplements that only consist of clean and natural based products.
Supersapiens
Performance insights to help you become better.
Oova
At-home hormone monitoring kits.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Rumble
Full-body, boxing-inspired group fitness classes.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Signos
See how your body responds to food in real-time with a CGM.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Viome
At-home oral microbiome tests with personalized oral health products.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Hyperice
Products to help everyone on Earth move better, live better, and be better
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Odyssey
Mushroom-powered energy drinks.
AG1
The daily nutrients you need to support brain, gut and immune health.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Momentous
Products and tools that support the endless improvement of personal performance.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Thesis
Personalized nootropics company to enhance mental performance.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Promix
Natural supplements that contain only the purest ingredients.
Alma
Your nutrition companion.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Open
Live and On Demand mindfulness classes to help you be present.
KANE
Active recovery footwear and accessories.
FitnessAI
Get stronger, faster with artificial intelligence
Somnee
Better sleep through neuroscience.
Harken Sweets
Iconic treats made with the date superfood.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Runna
Personalized training plans for running.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Tracksmith
Premium running equipment for racing, training and all conditions
Sans
Elegant, powerful air and water purification.
ZOE
Change the way you eat, feel and live.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Stick Mobility
Movement made better with products and education
LyfeFuel
Plant-based whole food meals from nature.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Haven Athletic
Organized bags for High Performance Athletes.
BodyBio
Supplements to improve the health of every cell in the body.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Fount
Health and performance advisor trusted by the world's top performers.
TechnoGym
A world leader in the design of fitness and wellness equipment.
FORM
Movement, nutrition, mindfulness, and community.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Geviti
Concierge solutions for longevity.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Withings
Wearables and technology to make better health part of daily life.
Myoform
Precision-engineered supplements, tailored to you.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Nike
Workout and everyday essentials for a life well lived
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Tonal
A home gym designed with your goals in mind.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Therabody
Science-backed solutions to help you feel better all year long.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Alter
At-home fitness system powered by your genes and biometrics.
Satisfy Running
Technical equipment for running and the outdoors
NOVOS
Slowing aging at a cellular level.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Wahoo
Connected indoor and outdoor training ecosystem.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Hero Bread
Low carb and zero carb bread and baked goods.
Remedy Place
Social wellness club.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Sweaty Betty
Women's fitness clothing without compromising on style.
Barcode
A better-for-you, ashwagandha-powered fitness water
pliability
On-demand videos for stretching, breathing, and meditation.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
TRX
Equipment, training and education to empower movement for every body.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Ten Thousand
Training gear developed and tested by core athletes.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Rally
A low-impact handheld body massager.
Kion
Supplements and functional foods for sustained, natural energy.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Neuro
Nootropic gum and mints to refresh your mind and body.
Barry’s
The original high-intensity interval workout, combining running and weights.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
ŌURA
Smart rings that monitor your sleep and activity.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
WHOOP
Your wearable health and fitness coach.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Evie
The smart ring designed for women’s health.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Volt
Personalized training fitness plans for every goal.
HOKA
A bold approach to performance footwear and apparel.
Brooks
Your go-to company for anything and everything related to the run
Skratch Labs
Sports nutrition designed to help you perform better.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
WaterRower
The original water resistance rowing machine.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Equinox
High-end health clubs.
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