FORM

Movement, nutrition, mindfulness, and community.

About FORM

Founded in 2021 by best friends Sami Clarke and Sami Bernstein Spalter, FORM is a digital wellness platform empowering women to embrace a holistic approach to self-care. Offering a diverse range of workouts, from pilates and strength training to mindfulness practices, FORM supports women of all fitness levels in unlocking their best selves through weekly schedules, monthly programs, and over 300+ workouts.

At its core, FORM is a community-driven brand, connecting women globally through WhatsApp groups, accountability partnerships, and live events. With a strong ambassador program and a focus on inspiring women to stay motivated, FORM is a space where women can thrive—mind, body, and soul.

In addition to its digital platform, FORM has expanded into the activewear space with Shop FORM, a rapidly growing segment of the brand. Offering everything from performance gear to everyday essentials, Shop FORM ensures you have everything you need to complement your wellness routine.

Key info
Founders
ami Clarke and Sami Bernstein Spalter
Founded
2021
HQ
Los Angeles, CA
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YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Withings
Wearables and technology to make better health part of daily life.
pliability
On-demand videos for stretching, breathing, and meditation.
WHOOP
Your wearable health and fitness coach.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
On
Swiss-engineered performance running shoes and apparel
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Harken Sweets
Iconic treats made with the date superfood.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Tracksmith
Premium running equipment for racing, training and all conditions
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Daylight
A more caring computer.
Oova
At-home hormone monitoring kits.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Evie
The smart ring designed for women’s health.
WaterRower
The original water resistance rowing machine.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Nike
Workout and everyday essentials for a life well lived
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
FitnessAI
Get stronger, faster with artificial intelligence
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Open
Live and On Demand mindfulness classes to help you be present.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
TRX
Equipment, training and education to empower movement for every body.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Tonal
A home gym designed with your goals in mind.
BodyBio
Supplements to improve the health of every cell in the body.
Oiselle
Premium women’s athletic apparel.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
LyfeFuel
Plant-based whole food meals from nature.
Seed
Clinically-studied probiotics to impact human and planetary health.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Therabody
Science-backed solutions to help you feel better all year long.
NOVOS
Slowing aging at a cellular level.
Kion
Supplements and functional foods for sustained, natural energy.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Puori
Supplements that only consist of clean and natural based products.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Elo
Smart nutrition products made just for you.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Momentous
Products and tools that support the endless improvement of personal performance.
Magic Mind
Energy shot infused with nootropics and adaptogens.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Skratch Labs
Sports nutrition designed to help you perform better.
Satisfy Running
Technical equipment for running and the outdoors
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
HOKA
A bold approach to performance footwear and apparel.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Rally
A low-impact handheld body massager.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
ŌURA
Smart rings that monitor your sleep and activity.
Supersapiens
Performance insights to help you become better.
De La Calle
A Modern Mexican Soda
Brooks
Your go-to company for anything and everything related to the run
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Lifeforce
Understand your body and start living at your peak.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
ZOE
Change the way you eat, feel and live.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Hilma
Running shoes with personalized fit for women.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Sweaty Betty
Women's fitness clothing without compromising on style.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Equinox
High-end health clubs.
Runna
Personalized training plans for running.
Barry’s
The original high-intensity interval workout, combining running and weights.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
TechnoGym
A world leader in the design of fitness and wellness equipment.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Barcode
A better-for-you, ashwagandha-powered fitness water
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Wahoo
Connected indoor and outdoor training ecosystem.
Sans
Elegant, powerful air and water purification.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Ten Thousand
Training gear developed and tested by core athletes.
Myoform
Precision-engineered supplements, tailored to you.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Fount
Health and performance advisor trusted by the world's top performers.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
ALO
Yoga leggings, clothes, and accessories for studio to street.
AG1
The daily nutrients you need to support brain, gut and immune health.
Thesis
Personalized nootropics company to enhance mental performance.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Alter
At-home fitness system powered by your genes and biometrics.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Haven Athletic
Organized bags for High Performance Athletes.
Stick Mobility
Movement made better with products and education
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Alma
Your nutrition companion.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Viome
At-home oral microbiome tests with personalized oral health products.
Neuro
Nootropic gum and mints to refresh your mind and body.
NordicTrack
Home gym and exercise equipment.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Promix
Natural supplements that contain only the purest ingredients.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Rumble
Full-body, boxing-inspired group fitness classes.
Volt
Personalized training fitness plans for every goal.
Geviti
Concierge solutions for longevity.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Odyssey
Mushroom-powered energy drinks.
Remedy Place
Social wellness club.
Bioniq
Personalized supplements, based on blood testing data.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Live Cushy™
Organic, plant-based anti-chafe sticks.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
KANE
Active recovery footwear and accessories.
FORM
Smart, augmented reality swimming goggles.
Somnee
Better sleep through neuroscience.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Signos
See how your body responds to food in real-time with a CGM.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Hero Bread
Low carb and zero carb bread and baked goods.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
JETSET Pilates
A modern way to do Pilates.
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