De La Calle

A Modern Mexican Soda

About De La Calle

De La Calle translates to: from the streets. It’s about celebrating all life has to offer. It’s about discovering authentic flavors both traditional and modern. DLC’s overarching mission has always been to share an imperative part of Mexican street culture with a wider US audience.

Each can’s formulation is based on co-founder Rafael Martin Del Campo’s grandmother and great grandmother’s traditional family tepache recipe, and to date, they’ve sold over 6.1M cans.

Key info
Founded
2020
Founders
Alex Matthews and Rafael Martin Del Campo
HQ
Los Angeles, CA
arrow
Evie
The smart ring designed for women’s health.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Hyperice
Products to help everyone on Earth move better, live better, and be better
HOKA
A bold approach to performance footwear and apparel.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Bioniq
Personalized supplements, based on blood testing data.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Viome
At-home oral microbiome tests with personalized oral health products.
Signos
See how your body responds to food in real-time with a CGM.
Thesis
Personalized nootropics company to enhance mental performance.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Wahoo
Connected indoor and outdoor training ecosystem.
Barry’s
The original high-intensity interval workout, combining running and weights.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Ten Thousand
Training gear developed and tested by core athletes.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Sans
Elegant, powerful air and water purification.
Withings
Wearables and technology to make better health part of daily life.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
NordicTrack
Home gym and exercise equipment.
ZOE
Change the way you eat, feel and live.
Alter
At-home fitness system powered by your genes and biometrics.
Neuro
Nootropic gum and mints to refresh your mind and body.
ŌURA
Smart rings that monitor your sleep and activity.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Oova
At-home hormone monitoring kits.
Momentous
Products and tools that support the endless improvement of personal performance.
Equinox
High-end health clubs.
Harken Sweets
Iconic treats made with the date superfood.
JETSET Pilates
A modern way to do Pilates.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Elo
Smart nutrition products made just for you.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
On
Swiss-engineered performance running shoes and apparel
Oiselle
Premium women’s athletic apparel.
Fount
Health and performance advisor trusted by the world's top performers.
Geviti
Concierge solutions for longevity.
Barcode
A better-for-you, ashwagandha-powered fitness water
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Hilma
Running shoes with personalized fit for women.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Remedy Place
Social wellness club.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Somnee
Better sleep through neuroscience.
Runna
Personalized training plans for running.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Kion
Supplements and functional foods for sustained, natural energy.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Nike
Workout and everyday essentials for a life well lived
Promix
Natural supplements that contain only the purest ingredients.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Supersapiens
Performance insights to help you become better.
FitnessAI
Get stronger, faster with artificial intelligence
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Volt
Personalized training fitness plans for every goal.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Tonal
A home gym designed with your goals in mind.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Haven Athletic
Organized bags for High Performance Athletes.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Odyssey
Mushroom-powered energy drinks.
Ladder
Easy-to-follow workout plans can be done from anywhere.
AG1
The daily nutrients you need to support brain, gut and immune health.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Brooks
Your go-to company for anything and everything related to the run
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Sweaty Betty
Women's fitness clothing without compromising on style.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Daylight
A more caring computer.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Alma
Your nutrition companion.
WHOOP
Your wearable health and fitness coach.
BodyBio
Supplements to improve the health of every cell in the body.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
pliability
On-demand videos for stretching, breathing, and meditation.
Therabody
Science-backed solutions to help you feel better all year long.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Open
Live and On Demand mindfulness classes to help you be present.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
KANE
Active recovery footwear and accessories.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Eight Sleep
Intelligent cooling and heating technology for any bed.
TRX
Equipment, training and education to empower movement for every body.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Rally
A low-impact handheld body massager.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Lifeforce
Understand your body and start living at your peak.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
FORM
Movement, nutrition, mindfulness, and community.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
LyfeFuel
Plant-based whole food meals from nature.
Puori
Supplements that only consist of clean and natural based products.
NOVOS
Slowing aging at a cellular level.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Rumble
Full-body, boxing-inspired group fitness classes.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Tracksmith
Premium running equipment for racing, training and all conditions
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Satisfy Running
Technical equipment for running and the outdoors
Stick Mobility
Movement made better with products and education
FORM
Smart, augmented reality swimming goggles.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
WaterRower
The original water resistance rowing machine.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Hero Bread
Low carb and zero carb bread and baked goods.
Skratch Labs
Sports nutrition designed to help you perform better.
Seed
Clinically-studied probiotics to impact human and planetary health.
arrow