Barcode

A better-for-you, ashwagandha-powered fitness water

About Barcode

Barcode is a plant-based, all natural performance drink line with added benefits and ingredients including Vitamin D, B6, B12, magnesium and Ashwagandaha and no added sugar. It was founded by Mubarak Malik, who has spent decades training the most elite athletes and celebrities as former Head of Performance for the NY Knicks, and NBA player Kyle Kuzma.

It is currently available at Amazon, Erewhon Market, ShopRite and Central Market.

Key info
Founded
2021
Founders
Mubarak Malik and Kyle Kuzma
HQ
Los Angeles, CA
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Treadmill-based interval workout, combining cardio and strength training.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Wahoo
Connected indoor and outdoor training ecosystem.
Brooks
Your go-to company for anything and everything related to the run
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
KANE
Active recovery footwear and accessories.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Nike
Workout and everyday essentials for a life well lived
Odyssey
Mushroom-powered energy drinks.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Equinox
High-end health clubs.
Runna
Personalized training plans for running.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Therabody
Science-backed solutions to help you feel better all year long.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
WHOOP
Your wearable health and fitness coach.
Alter
At-home fitness system powered by your genes and biometrics.
January AI
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Thesis
Personalized nootropics company to enhance mental performance.
Withings
Wearables and technology to make better health part of daily life.
Skratch Labs
Sports nutrition designed to help you perform better.
WaterRower
The original water resistance rowing machine.
Tracksmith
Premium running equipment for racing, training and all conditions
FORM
Smart, augmented reality swimming goggles.
Lifeforce
Understand your body and start living at your peak.
Hilma
Running shoes with personalized fit for women.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Open
Live and On Demand mindfulness classes to help you be present.
Oiselle
Premium women’s athletic apparel.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
TRX
Equipment, training and education to empower movement for every body.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Somnee
Better sleep through neuroscience.
Momentous
Products and tools that support the endless improvement of personal performance.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
obé
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Peloton
Expert instruction and workout experiences for anyone, anywhere.
LyfeFuel
Plant-based whole food meals from nature.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
NOVOS
Slowing aging at a cellular level.
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Easy-to-follow workout plans can be done from anywhere.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Haven Athletic
Organized bags for High Performance Athletes.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Stick Mobility
Movement made better with products and education
Promix
Natural supplements that contain only the purest ingredients.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
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On-demand videos for stretching, breathing, and meditation.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Kion
Supplements and functional foods for sustained, natural energy.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Sweaty Betty
Women's fitness clothing without compromising on style.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Viome
At-home oral microbiome tests with personalized oral health products.
Puori
Supplements that only consist of clean and natural based products.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Daylight
A more caring computer.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
FitnessAI
Get stronger, faster with artificial intelligence
Health-Ade
Organic kombucha teas and sodas full of probiotics.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Supersapiens
Performance insights to help you become better.
Oova
At-home hormone monitoring kits.
Fount
Health and performance advisor trusted by the world's top performers.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Elo
Smart nutrition products made just for you.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Tonal
A home gym designed with your goals in mind.
Evie
The smart ring designed for women’s health.
Hero Bread
Low carb and zero carb bread and baked goods.
De La Calle
A Modern Mexican Soda
Satisfy Running
Technical equipment for running and the outdoors
Veracity Selfcare
Root-cause wellness for radiant health inside and out
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
On
Swiss-engineered performance running shoes and apparel
Volt
Personalized training fitness plans for every goal.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Liquid I.V.
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Beyond Yoga
A female founded, inclusive active and athleisure brand.
NordicTrack
Home gym and exercise equipment.
Bioniq
Personalized supplements, based on blood testing data.
MUD\WTR
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ŌURA
Smart rings that monitor your sleep and activity.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Rumble
Full-body, boxing-inspired group fitness classes.
HOKA
A bold approach to performance footwear and apparel.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Neuro
Nootropic gum and mints to refresh your mind and body.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Ten Thousand
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Barry’s
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Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Athleta
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Geviti
Concierge solutions for longevity.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Katalyst
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Signos
See how your body responds to food in real-time with a CGM.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Harken Sweets
Iconic treats made with the date superfood.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Seed
Clinically-studied probiotics to impact human and planetary health.
Magic Mind
Energy shot infused with nootropics and adaptogens.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Remedy Place
Social wellness club.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
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