Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Promix
Natural supplements that contain only the purest ingredients.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Bioniq
Personalized supplements, based on blood testing data.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Puori
Supplements that only consist of clean and natural based products.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
pliability
On-demand videos for stretching, breathing, and meditation.
Remedy Place
Social wellness club.
Hilma
Running shoes with personalized fit for women.
WHOOP
Your wearable health and fitness coach.
Hyperice
Products to help everyone on Earth move better, live better, and be better
NordicTrack
Home gym and exercise equipment.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
TRX
Equipment, training and education to empower movement for every body.
Fount
Health and performance advisor trusted by the world's top performers.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Elo
Smart nutrition products made just for you.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Nike
Workout and everyday essentials for a life well lived
Evie
The smart ring designed for women’s health.
Harken Sweets
Iconic treats made with the date superfood.
Alter
At-home fitness system powered by your genes and biometrics.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Brooks
Your go-to company for anything and everything related to the run
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Tonal
A home gym designed with your goals in mind.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Oova
At-home hormone monitoring kits.
JETSET Pilates
A modern way to do Pilates.
Myoform
Precision-engineered supplements, tailored to you.
Supersapiens
Performance insights to help you become better.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Thesis
Personalized nootropics company to enhance mental performance.
Sans
Elegant, powerful air and water purification.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Therabody
Science-backed solutions to help you feel better all year long.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
On
Swiss-engineered performance running shoes and apparel
FORM
Movement, nutrition, mindfulness, and community.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Volt
Personalized training fitness plans for every goal.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
ŌURA
Smart rings that monitor your sleep and activity.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Oiselle
Premium women’s athletic apparel.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Rumble
Full-body, boxing-inspired group fitness classes.
Haven Athletic
Organized bags for High Performance Athletes.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
ZOE
Change the way you eat, feel and live.
LyfeFuel
Plant-based whole food meals from nature.
Barcode
A better-for-you, ashwagandha-powered fitness water
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Satisfy Running
Technical equipment for running and the outdoors
Runna
Personalized training plans for running.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Kion
Supplements and functional foods for sustained, natural energy.
Alma
Your nutrition companion.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Hero Bread
Low carb and zero carb bread and baked goods.
Ten Thousand
Training gear developed and tested by core athletes.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Neuro
Nootropic gum and mints to refresh your mind and body.
BodyBio
Supplements to improve the health of every cell in the body.
NOVOS
Slowing aging at a cellular level.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Open
Live and On Demand mindfulness classes to help you be present.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
KANE
Active recovery footwear and accessories.
Barry’s
The original high-intensity interval workout, combining running and weights.
Odyssey
Mushroom-powered energy drinks.
Wahoo
Connected indoor and outdoor training ecosystem.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Seed
Clinically-studied probiotics to impact human and planetary health.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Daylight
A more caring computer.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
FitnessAI
Get stronger, faster with artificial intelligence
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Rally
A low-impact handheld body massager.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
FORM
Smart, augmented reality swimming goggles.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Viome
At-home oral microbiome tests with personalized oral health products.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Skratch Labs
Sports nutrition designed to help you perform better.
Stick Mobility
Movement made better with products and education
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Signos
See how your body responds to food in real-time with a CGM.
AG1
The daily nutrients you need to support brain, gut and immune health.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Withings
Wearables and technology to make better health part of daily life.
De La Calle
A Modern Mexican Soda
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Equinox
High-end health clubs.
HOKA
A bold approach to performance footwear and apparel.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Somnee
Better sleep through neuroscience.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Live Cushy™
Organic, plant-based anti-chafe sticks.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Momentous
Products and tools that support the endless improvement of personal performance.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Lifeforce
Understand your body and start living at your peak.
WaterRower
The original water resistance rowing machine.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Tracksmith
Premium running equipment for racing, training and all conditions
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Sweaty Betty
Women's fitness clothing without compromising on style.
Geviti
Concierge solutions for longevity.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
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