Spoonful

Low sugar, high protein, functional breakfast and snack foods.

About Spoonful

Spoonful is a low sugar, high protein functional foods company with a passion for wellness. It aims to bring the flavor and spirit of Ben & Jerry’s to breakfast using plant based, ready to eat foods that are science-driven. It’s products are chef-backed and always fresh.

Key info
Founded
2022
Founder
Bradley Gifford
HQ
New York, NY
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Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Therabody
Science-backed solutions to help you feel better all year long.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Stick Mobility
Movement made better with products and education
Magic Mind
Energy shot infused with nootropics and adaptogens.
Sans
Elegant, powerful air and water purification.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Seed
Clinically-studied probiotics to impact human and planetary health.
Beyond Yoga
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Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
ZOE
Change the way you eat, feel and live.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Myoform
Precision-engineered supplements, tailored to you.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Wahoo
Connected indoor and outdoor training ecosystem.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
LyfeFuel
Plant-based whole food meals from nature.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Equinox
High-end health clubs.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
HOKA
A bold approach to performance footwear and apparel.
FitnessAI
Get stronger, faster with artificial intelligence
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Tonal
A home gym designed with your goals in mind.
TRX
Equipment, training and education to empower movement for every body.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Sweaty Betty
Women's fitness clothing without compromising on style.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Open
Live and On Demand mindfulness classes to help you be present.
Volt
Personalized training fitness plans for every goal.
Withings
Wearables and technology to make better health part of daily life.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Brooks
Your go-to company for anything and everything related to the run
FORM
Movement, nutrition, mindfulness, and community.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
ŌURA
Smart rings that monitor your sleep and activity.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Bioniq
Personalized supplements, based on blood testing data.
Thesis
Personalized nootropics company to enhance mental performance.
Fount
Health and performance advisor trusted by the world's top performers.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
NordicTrack
Home gym and exercise equipment.
Barry’s
The original high-intensity interval workout, combining running and weights.
Satisfy Running
Technical equipment for running and the outdoors
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Puori
Supplements that only consist of clean and natural based products.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Harken Sweets
Iconic treats made with the date superfood.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Somnee
Better sleep through neuroscience.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
WaterRower
The original water resistance rowing machine.
Rally
A low-impact handheld body massager.
Elo
Smart nutrition products made just for you.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Lifeforce
Understand your body and start living at your peak.
Evie
The smart ring designed for women’s health.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Hilma
Running shoes with personalized fit for women.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Oova
At-home hormone monitoring kits.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
WHOOP
Your wearable health and fitness coach.
Haven Athletic
Organized bags for High Performance Athletes.
Neuro
Nootropic gum and mints to refresh your mind and body.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Ten Thousand
Training gear developed and tested by core athletes.
Momentous
Products and tools that support the endless improvement of personal performance.
Hero Bread
Low carb and zero carb bread and baked goods.
Daylight
A more caring computer.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Promix
Natural supplements that contain only the purest ingredients.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
BodyBio
Supplements to improve the health of every cell in the body.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Viome
At-home oral microbiome tests with personalized oral health products.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Runna
Personalized training plans for running.
JETSET Pilates
A modern way to do Pilates.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
KANE
Active recovery footwear and accessories.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
pliability
On-demand videos for stretching, breathing, and meditation.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Supersapiens
Performance insights to help you become better.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Oiselle
Premium women’s athletic apparel.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Skratch Labs
Sports nutrition designed to help you perform better.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Geviti
Concierge solutions for longevity.
Signos
See how your body responds to food in real-time with a CGM.
Remedy Place
Social wellness club.
ALO
Yoga leggings, clothes, and accessories for studio to street.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Odyssey
Mushroom-powered energy drinks.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
On
Swiss-engineered performance running shoes and apparel
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Tracksmith
Premium running equipment for racing, training and all conditions
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
NOVOS
Slowing aging at a cellular level.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
AG1
The daily nutrients you need to support brain, gut and immune health.
Barcode
A better-for-you, ashwagandha-powered fitness water
Alter
At-home fitness system powered by your genes and biometrics.
Rumble
Full-body, boxing-inspired group fitness classes.
FORM
Smart, augmented reality swimming goggles.
Kion
Supplements and functional foods for sustained, natural energy.
De La Calle
A Modern Mexican Soda
Alma
Your nutrition companion.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
Eight Sleep
Intelligent cooling and heating technology for any bed.
Nike
Workout and everyday essentials for a life well lived
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
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