De La Calle

A Modern Mexican Soda

About De La Calle

De La Calle translates to: from the streets. It’s about celebrating all life has to offer. It’s about discovering authentic flavors both traditional and modern. DLC’s overarching mission has always been to share an imperative part of Mexican street culture with a wider US audience.

Each can’s formulation is based on co-founder Rafael Martin Del Campo’s grandmother and great grandmother’s traditional family tepache recipe, and to date, they’ve sold over 6.1M cans.

Key info
Founded
2020
Founders
Alex Matthews and Rafael Martin Del Campo
HQ
Los Angeles, CA
arrow
Tracksmith
Premium running equipment for racing, training and all conditions
Brooks
Your go-to company for anything and everything related to the run
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
WaterRower
The original water resistance rowing machine.
NordicTrack
Home gym and exercise equipment.
Hero Bread
Low carb and zero carb bread and baked goods.
Kion
Supplements and functional foods for sustained, natural energy.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Oova
At-home hormone monitoring kits.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
Therabody
Science-backed solutions to help you feel better all year long.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Remedy Place
Social wellness club.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Stick Mobility
Movement made better with products and education
Nike
Workout and everyday essentials for a life well lived
Harken Sweets
Iconic treats made with the date superfood.
Eight Sleep
Intelligent cooling and heating technology for any bed.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Alter
At-home fitness system powered by your genes and biometrics.
pliability
On-demand videos for stretching, breathing, and meditation.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
WHOOP
Your wearable health and fitness coach.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
TRX
Equipment, training and education to empower movement for every body.
KANE
Active recovery footwear and accessories.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Fount
Health and performance advisor trusted by the world's top performers.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Sweaty Betty
Women's fitness clothing without compromising on style.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Odyssey
Mushroom-powered energy drinks.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Wahoo
Connected indoor and outdoor training ecosystem.
Rumble
Full-body, boxing-inspired group fitness classes.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Evie
The smart ring designed for women’s health.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Puori
Supplements that only consist of clean and natural based products.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Barcode
A better-for-you, ashwagandha-powered fitness water
Viome
At-home oral microbiome tests with personalized oral health products.
Runna
Personalized training plans for running.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
HOKA
A bold approach to performance footwear and apparel.
LyfeFuel
Plant-based whole food meals from nature.
HVMN
Unlock the power of natural ketones — no fasting or keto diet required.
Hilma
Running shoes with personalized fit for women.
Seed
Clinically-studied probiotics to impact human and planetary health.
Promix
Natural supplements that contain only the purest ingredients.
Satisfy Running
Technical equipment for running and the outdoors
Momentous
Products and tools that support the endless improvement of personal performance.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
On
Swiss-engineered performance running shoes and apparel
Neuro
Nootropic gum and mints to refresh your mind and body.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
ŌURA
Smart rings that monitor your sleep and activity.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Ten Thousand
Training gear developed and tested by core athletes.
FitnessAI
Get stronger, faster with artificial intelligence
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
KEY
All-natural drink that provides long lasting energy from ketones
Signos
See how your body responds to food in real-time with a CGM.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
obé
Cardio, strength, yoga, and more—at-home workouts made for women.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Bioniq
Personalized supplements, based on blood testing data.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Oiselle
Premium women’s athletic apparel.
Lifeforce
Understand your body and start living at your peak.
Elo
Smart nutrition products made just for you.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Supersapiens
Performance insights to help you become better.
Equinox
High-end health clubs.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Volt
Personalized training fitness plans for every goal.
Barry’s
The original high-intensity interval workout, combining running and weights.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Withings
Wearables and technology to make better health part of daily life.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Skratch Labs
Sports nutrition designed to help you perform better.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Haven Athletic
Organized bags for High Performance Athletes.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Tonal
A home gym designed with your goals in mind.
Open
Live and On Demand mindfulness classes to help you be present.
Thesis
Personalized nootropics company to enhance mental performance.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
arrow