obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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TRX
Equipment, training and education to empower movement for every body.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
Satisfy Running
Technical equipment for running and the outdoors
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Oiselle
Premium women’s athletic apparel.
Brooks
Your go-to company for anything and everything related to the run
Barcode
A better-for-you, ashwagandha-powered fitness water
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Bioniq
Personalized supplements, based on blood testing data.
Evie
The smart ring designed for women’s health.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Geviti
Concierge solutions for longevity.
De La Calle
A Modern Mexican Soda
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
On
Swiss-engineered performance running shoes and apparel
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Fount
Health and performance advisor trusted by the world's top performers.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
ŌURA
Smart rings that monitor your sleep and activity.
Nike
Workout and everyday essentials for a life well lived
Puori
Supplements that only consist of clean and natural based products.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Ten Thousand
Training gear developed and tested by core athletes.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Promix
Natural supplements that contain only the purest ingredients.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Hyperice
Products to help everyone on Earth move better, live better, and be better
Daylight
A more caring computer.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Equinox
High-end health clubs.
Odyssey
Mushroom-powered energy drinks.
Hero Bread
Low carb and zero carb bread and baked goods.
Momentous
Products and tools that support the endless improvement of personal performance.
pliability
On-demand videos for stretching, breathing, and meditation.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Runna
Personalized training plans for running.
JETSET Pilates
A modern way to do Pilates.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
WHOOP
Your wearable health and fitness coach.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Stick Mobility
Movement made better with products and education
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Signos
See how your body responds to food in real-time with a CGM.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
KANE
Active recovery footwear and accessories.
Alter
At-home fitness system powered by your genes and biometrics.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
HOKA
A bold approach to performance footwear and apparel.
Barry’s
The original high-intensity interval workout, combining running and weights.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Sans
Elegant, powerful air and water purification.
Lifeforce
Understand your body and start living at your peak.
NordicTrack
Home gym and exercise equipment.
Withings
Wearables and technology to make better health part of daily life.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Rumble
Full-body, boxing-inspired group fitness classes.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
ZOE
Change the way you eat, feel and live.
Elo
Smart nutrition products made just for you.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Eight Sleep
Intelligent cooling and heating technology for any bed.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Open
Live and On Demand mindfulness classes to help you be present.
Sweaty Betty
Women's fitness clothing without compromising on style.
Tracksmith
Premium running equipment for racing, training and all conditions
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Remedy Place
Social wellness club.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Viome
At-home oral microbiome tests with personalized oral health products.
Tonal
A home gym designed with your goals in mind.
Skratch Labs
Sports nutrition designed to help you perform better.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Supersapiens
Performance insights to help you become better.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Live Cushy™
Organic, plant-based anti-chafe sticks.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Athletic Greens
The daily nutrients you need to support brain, gut and immune health.
FitnessAI
Get stronger, faster with artificial intelligence
Magic Mind
Energy shot infused with nootropics and adaptogens.
Volt
Personalized training fitness plans for every goal.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Therabody
Science-backed solutions to help you feel better all year long.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
WaterRower
The original water resistance rowing machine.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Hilma
Running shoes with personalized fit for women.
Oova
At-home hormone monitoring kits.
Somnee
Better sleep through neuroscience.
BodyBio
Supplements to improve the health of every cell in the body.
Harken Sweets
Iconic treats made with the date superfood.
Alma
Your nutrition companion.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Wahoo
Connected indoor and outdoor training ecosystem.
Kion
Supplements and functional foods for sustained, natural energy.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
FORM
Smart, augmented reality swimming goggles.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
TechnoGym
A world leader in the design of fitness and wellness equipment.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
NOVOS
Slowing aging at a cellular level.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Alo Yoga
Yoga leggings, clothes, and accessories for studio to street.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Haven Athletic
Organized bags for High Performance Athletes.
Seed
Clinically-studied probiotics to impact human and planetary health.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
LyfeFuel
Plant-based whole food meals from nature.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Thesis
Personalized nootropics company to enhance mental performance.
FORM
Movement, nutrition, mindfulness, and community.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Neuro
Nootropic gum and mints to refresh your mind and body.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
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