obé

Cardio, strength, yoga, and more—at-home workouts made for women.

About obé

obé is a premium digital fitness platform offering immersive workouts through a digital platform and app. With multiple live classes per day and a library of 6,000+ workouts, obé’s signature 28-minute workouts make fitness accessible, efficient, varied and fun.

All classes are shot at obé’s lightbox in Dumbo — an illuminated, pastel studio that changes colors. obé offers 20+ class types including HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce.

Key info
Founded
2018
Founders
Ashley Mills and Mark Mullett
HQ
New York, NY
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InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
Withings
Wearables and technology to make better health part of daily life.
Rumble
Full-body, boxing-inspired group fitness classes.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
Haven Athletic
Organized bags for High Performance Athletes.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
De La Calle
A Modern Mexican Soda
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Lifeforce
Understand your body and start living at your peak.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
ŌURA
Smart rings that monitor your sleep and activity.
Supersapiens
Performance insights to help you become better.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
FORM
Movement, nutrition, mindfulness, and community.
Alma
Your nutrition companion.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Signos
See how your body responds to food in real-time with a CGM.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Fount
Health and performance advisor trusted by the world's top performers.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Live Cushy™
Organic, plant-based anti-chafe sticks.
Volt
Personalized training fitness plans for every goal.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
Tracksmith
Premium running equipment for racing, training and all conditions
WHOOP
Your wearable health and fitness coach.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
On
Swiss-engineered performance running shoes and apparel
Wahoo
Connected indoor and outdoor training ecosystem.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Puori
Supplements that only consist of clean and natural based products.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
Seed
Clinically-studied probiotics to impact human and planetary health.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Kion
Supplements and functional foods for sustained, natural energy.
Viome
At-home oral microbiome tests with personalized oral health products.
Therabody
Science-backed solutions to help you feel better all year long.
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Bioniq
Personalized supplements, based on blood testing data.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Sweaty Betty
Women's fitness clothing without compromising on style.
Daylight
A more caring computer.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Tonal
A home gym designed with your goals in mind.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
FORM
Smart, augmented reality swimming goggles.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
FitnessAI
Get stronger, faster with artificial intelligence
Runna
Personalized training plans for running.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Harken Sweets
Iconic treats made with the date superfood.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
pliability
On-demand videos for stretching, breathing, and meditation.
Evie
The smart ring designed for women’s health.
Geviti
Concierge solutions for longevity.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
ALO
Yoga leggings, clothes, and accessories for studio to street.
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Oova
At-home hormone monitoring kits.
NOVOS
Slowing aging at a cellular level.
HOKA
A bold approach to performance footwear and apparel.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Oiselle
Premium women’s athletic apparel.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Sans
Elegant, powerful air and water purification.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
KANE
Active recovery footwear and accessories.
Barcode
A better-for-you, ashwagandha-powered fitness water
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
Momentous
Products and tools that support the endless improvement of personal performance.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
NordicTrack
Home gym and exercise equipment.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Barry’s
The original high-intensity interval workout, combining running and weights.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
Skratch Labs
Sports nutrition designed to help you perform better.
Hilma
Running shoes with personalized fit for women.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
Magic Mind
Energy shot infused with nootropics and adaptogens.
Stick Mobility
Movement made better with products and education
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
Rally
A low-impact handheld body massager.
Ten Thousand
Training gear developed and tested by core athletes.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Somnee
Better sleep through neuroscience.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Neuro
Nootropic gum and mints to refresh your mind and body.
LyfeFuel
Plant-based whole food meals from nature.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
BodyBio
Supplements to improve the health of every cell in the body.
Satisfy Running
Technical equipment for running and the outdoors
Myoform
Precision-engineered supplements, tailored to you.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
WaterRower
The original water resistance rowing machine.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Odyssey
Mushroom-powered energy drinks.
Open
Live and On Demand mindfulness classes to help you be present.
ZOE
Change the way you eat, feel and live.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
JETSET Pilates
A modern way to do Pilates.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Thesis
Personalized nootropics company to enhance mental performance.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
TechnoGym
A world leader in the design of fitness and wellness equipment.
Hyperice
Products to help everyone on Earth move better, live better, and be better
AG1
The daily nutrients you need to support brain, gut and immune health.
Alter
At-home fitness system powered by your genes and biometrics.
Elo
Smart nutrition products made just for you.
Nike
Workout and everyday essentials for a life well lived
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Equinox
High-end health clubs.
Remedy Place
Social wellness club.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Hero Bread
Low carb and zero carb bread and baked goods.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
TRX
Equipment, training and education to empower movement for every body.
Promix
Natural supplements that contain only the purest ingredients.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Brooks
Your go-to company for anything and everything related to the run
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