Here’s what wellness experts really buy — The 10 most recommended brands of 2024

In 2024, Wellworthy interviewed over 40 health and wellness experts about the brands and products they trust and use in their daily routines. From entrepreneurs like Jesse Itzler and Rachel Katzman to professional athletes and personal trainers, we wanted to know what tools they rely on to perform at their best.

As the year winds down, we’ve compiled the most recommended brands from these conversations to roundup the tools and technologies that experts rely on to optimize their sleep, recovery, nutrition, and performance.

Here are the top 10 brands that earned expert trust in 2024.

1. Oura

Oura’s smart rings track sleep patterns, heart rate variability, and more with medical-grade accuracy.

In 2024, it launched the Ring 4, featuring Smart Sensing technology that adapts to each user’s unique finger physiology for more precise health tracking. The brand’s popularity is reflected in its status as the most recommended product in our Health Stack series this year.

“I love using my ring to track my sleep and my cycle. It is so insightful and helps me make tweaks to ensure a good night’s rest,” says Rachel Katzman, founder of Pvolve. Superpower co-founder Jacob Peters adds, “I can’t sleep without my Oura ring! I like knowing my HRV and deep sleep percentage over time.”

Recommended by: Jacob Peters, Julie Nguyen, Tim Rosa, Rachel Katzman, Stefan Olander, Alexandra Zatarian, Noosheen Hashemi, Chris Mirabile.

2. Hyperice

Hyperice is known for its line of recovery tools, including the popular Hypervolt percussion devices and Normatec compression systems used by both elite athletes and everyday fitness enthusiasts.

2024 has been another year of innovation for the brand, launching its next-generation Normatec Elite with a streamlined all-in-one design, while also partnering with Nike to unveil the Nike x Hyperice Boot and Vest.

Popular amongst experts on Wellworthy, OMORPHO founder Stefan Olander relies on Normatec boots after heavy leg workouts, while two-time CrossFit Games champion Annie Thorisdottir uses her Hypervolt “almost every day.”

Recommended by: James McMillian, Stefan Olander, Jim Huether, Wyatt Ewing, Anthony Vennare, Annie Thorisdottir, Ross Rutherford.

3. LMNT

LMNT is known for its zero-sugar electrolyte drink mixes that deliver meaningful doses of essential minerals without artificial ingredients or fillers.

In 2024, the brand expanded beyond powder packets with its first ready-to-drink cans, available in four flavors including Black Cherry Lime and Watermelon Salt. Each can provides a precise blend of electrolytes: 1,000mg of sodium, 200mg of potassium, and 60mg of magnesium.

“I think electrolyte replenishment is key,” best-selling author and nutritionist Kimberly Snyder told Wellworthy. Snyder starts her day with LMNT’s raspberry or watermelon flavor, “It wards off fatigue and helps me feel more energized and focused,” she adds.

Recommended by: Taylor Cohen, Matt Christopherson, Jimmy DeCicco, Anthony Vennare, Kimberly Snyder, Ross Rutherford.

4. Garmin

Garmin creates high-performance GPS smartwatches and activity trackers that serve everyone from casual runners to serious athletes across multiple sports including running, cycling, swimming, and golf.

The brand released a number of updates to its lineup this year including the new Enduro 3 and the fēnix 8 Series. Both smartwatches continue Garmin’s tradition of long battery life and detailed activity tracking.

“I love tracking the trends and progress of the various activities I do on a regular basis: running, cycling, sauna, and sleep,” says Jonathan Levitt about his Fenix watch. The sentiment is echoed by Woodie Hilyard, who relies on his Garmin Instinct 2 to “keep me honest when it comes to overloading my body or having a rest day.”

Recommended by: Tim Rosa, Woddie Hilyard, Jonathan Levitt, Dan Giulani, Dylan Bowman.

5. Momentous

Momentous makes premium supplements trusted by over 200 professional and collegiate sports programs, CrossFit athletes, and the U.S. Military. Each product is Informed Sport and NSF Certified.

“I love how high quality these supplements are… I take their Magnesium L-Threonate every night before bed, and when traveling, use their Sleep Packs,” says Jonathan Levitt. Two-time CrossFit Games champion Annie Thorisdottir adds, “Sometimes it’s hard to get enough protein — Momentous Grass Fed Whey Protein Isolate provides the perfect supplement to help get enough.”

Recommended by: Tim Rosa, Anthony Vennare, Jeff Byers, Jonathan Levitt, Annie Thorisdottir.

6. Plunge

Plunge makes at-home cold therapy accessible through its smart cold plunge tubs, which maintain crystal-clear water at temperatures as low as 37°F. The company offers multiple cold plunge options with its Pro and Standard Chillers, while its Sauna line enables people to build a complete contrast therapy setup at home. It also launched one of the most unique collabs of 2024 alongside Liquid Death.

“I cold plunge in my Plunge XL a few mornings a week to increase my mental resilience, boost brown fat production, improve my mood and motivation by modulating dopamine,” says Casey Means, co-founder of Levels.

Recommended by: Jeff Byers, Jim Huether, Alexandra Zatarian, Casey Means, Jahaan Ansari.

7. AG1

AG1 combines more than 75 vitamins, minerals, and whole food-sourced ingredients into a single daily drink, delivering the benefits of nine essential nutrition products including a multivitamin, multimineral, probiotic, prebiotic, and functional greens blend.

The NSF Certified for Sport supplement contains no GMOs, artificial colors, or sweeteners, making it compatible with various diets from keto to vegan.

“I am on a flight about every 2-3 days, so keeping this with me as a bit of nutritional insurance always gives me peace of mind,” says Woodie Hilyard, CEO of personal care brand W.

Recommended by: Annie Thorisdottir, Trisha Goyal, Jim Huether, Woodie Hilyard.

8. WHOOP

WHOOP delivers personalized health and fitness insights through its wearable technology, helping users optimize recovery, sleep, training, and overall health through actionable feedback and recommendations.

Its wearable device measures key physiological biomarkers, translating them into practical guidance that has helped everyone from professional athletes to Fortune 500 CEOs improve their performance.

“I have been an active WHOOP user since my college and professional soccer playing days,” says Taylor Cohen. “I still use WHOOP every single day as my main metrics tracking technology for recovery, sleep, strain, and behavior insights.”

Recommended by: Dr. Jonathan Leary, Taylor Cohen, Jim Huether, Tim Rosa.

9. Eight Sleep

Eight Sleep develops smart mattress technology that optimizes sleep through temperature regulation and biometric tracking. Its flagship product, the Pod, has become essential equipment for pro athletes and high performers, including tennis star Taylor Fritz and F1 drivers Lewis Hamilton and George Russell.

In 2024, the brand debuted the Pod 4 Ultra, introducing snoring detection for two sleepers without wearables, while also tracking vital metrics like heart rate, HRV, respiratory rate, and sleep stages. The new system is 40% quieter than its predecessor and offers twice the cooling power, reaching temperatures as low as 55°F.

“The Eight Sleep pod and accompanying app are a major factor in ensuring I’m able to maintain my sleep quality throughout the night,” says Tim Rosa. Dr. Jonathan Leary adds, “I use the Eight Sleep cover for biometric monitoring and body temperature regulation, it has significantly enhanced my sleep.”

Recommended by: Tim Rosa, Alexandra Zatarian, Dr. Jonathan Leary, Casey Means.

10. Rogue Fitness

Rogue Fitness manufactures premium strength and conditioning equipment, serving as the official equipment supplier for major competitions including the CrossFit Games, USA Weightlifting, and the World’s Strongest Man.

From its origins in 2006, the company has grown to over 1,400 team members globally while maintaining its commitment to overbuilt, reliable equipment. Its product line spans from professional-grade barbells and power racks to kettlebells and its infamous Echo Bike.

“The Rogue Echo Bike is by far my favorite fitness tool,” says Ryan Rossner. “I keep it on my porch, and it’s the first thing I do upon waking to get cardio in and to set my circadian rhythm. It’s overbuilt, reliable, and weather-resistant.”
Recommended by: Anthony Vennare, Tim Rosa, Ryan Rossner, Andrew Lachlan.

Recommended by: Anthony Vennare, Tim Rosa, Ryan Rossner, Andrew Lachlan.