Live Cushy™

Organic, plant-based anti-chafe sticks.

About Live Cushy™

Live Cushy™ is pioneering what they’ve coined the “Active Skincare” category with clean, organic solutions for athletes – starting with the market’s first all-organic anti-chafe stick. Founded by two marathon runners fed up with toxic formulas, Live Cushy addresses the overlooked intersection of skincare and athletic performance.

Formulated for runners, cyclists, and adventurers who care about what goes on—and into—their bodies, Live Cushy delivers clean, effective formulas, knowing that over 60% of what you apply is absorbed through the skin While the better-for-you movement has reshaped food and traditional skincare, Live Cushy is bringing that same standard to athletic skincare—helping athletes push their limits without compromising their health.

Key info
Founders
Ben Parens & Adam Saks
Founded
2025
HQ
Los Angeles, California
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obé
Cardio, strength, yoga, and more—at-home workouts made for women.
ARMRA
Premium bovine colostrum with 400+ bioactive nutrients.
Athleta
Athleta designs clothing that integrates performance and technical features for active women and girls.
Fabletics
Fashionable, high-performance active lifestyle products at an accessible price.
Outdoor Voices
Activewear for Doing Things daily — dog walks, running, tennis and yoga included.
OMORPHO
Weighted training gear to help you build strength and boost your cardio.
Oova
At-home hormone monitoring kits.
FitnessAI
Get stronger, faster with artificial intelligence
Hydrow
Connected rowers that leverage technology to bring the on-water experience to the home.
LMNT
Electrolyte drink mixes with no sugar, no artificial ingredients, and no fillers.
Volt
Personalized training fitness plans for every goal.
Elo
Smart nutrition products made just for you.
Ladder
Easy-to-follow workout plans can be done from anywhere.
Viome
At-home oral microbiome tests with personalized oral health products.
On
Swiss-engineered performance running shoes and apparel
Tempo
Adaptable training plans and responsive workout guidance tuned to your body.
Seed
Clinically-studied probiotics to impact human and planetary health.
Wonderfeel
Patented NMN solution to aging for anyone over 30.
AG1
The daily nutrients you need to support brain, gut and immune health.
Superfrau
Upcycled fizzy whey drink, Naturally loaded with vitamins
Fount
Health and performance advisor trusted by the world's top performers.
Kion
Supplements and functional foods for sustained, natural energy.
Levels
See how food affects your health with data from biosensors like continuous glucose monitors (CGMs).
Thesis
Personalized nootropics company to enhance mental performance.
Gainful
Personalized and customizable nutrition that fuels your personal performance.
Alter
At-home fitness system powered by your genes and biometrics.
Innermost
Targeted nutritional formulations, inspired by nature and backed by science.
Supersapiens
Performance insights to help you become better.
Haven Athletic
Organized bags for High Performance Athletes.
Cheribundi
Natural Tart Cherry Juice to improve sleep, recovery, and overall mental and physical health.
Lifeforce
Understand your body and start living at your peak.
Momentous
Products and tools that support the endless improvement of personal performance.
Equinox
High-end health clubs.
Hilma
Running shoes with personalized fit for women.
Protekt
Natural liquid supplements to make drinking more water easy and more effective.
Open
Live and On Demand mindfulness classes to help you be present.
Planet Nusa
A community-driven brand founded in Denmark by best friends Mille & Kristine.
ŌURA
Smart rings that monitor your sleep and activity.
KANE
Active recovery footwear and accessories.
Health-Ade
Organic kombucha teas and sodas full of probiotics.
WithU
Fitness app with over 1,500 immersive audio-guided workouts
ZOE
Change the way you eat, feel and live.
Hero Bread
Low carb and zero carb bread and baked goods.
Runna
Personalized training plans for running.
Spoonful
Low sugar, high protein, functional breakfast and snack foods.
Aviron
Redefining the fitness experience through cutting-edge rowing innovation
Cure Hydration
Electrolyte drink mix made with organic coconut water, pink Himalayan salt and no added sugar.
Fitbit
Smart products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Mobot
Mobot's foam roller bottle offers targeted therapy and hydration.
Form Nutrition
100% plant-based protein powders and responsibly-sourced nootropics.
Peloton
Expert instruction and workout experiences for anyone, anywhere.
Rally
A low-impact handheld body massager.
Myodetox
A preventative and wellness-focused approach to taking care of your body.
Tracksmith
Premium running equipment for racing, training and all conditions
Bioniq
Personalized supplements, based on blood testing data.
De La Calle
A Modern Mexican Soda
RPM Training
Gear and clothing inspired by adventure, and made for the modern functional athlete.
Ice Barrel
At-home cold therapy products made to help you get colder and feel better.
JETSET Pilates
A modern way to do Pilates.
Skratch Labs
Sports nutrition designed to help you perform better.
NOBULL
Footwear, apparel and accessories for people who train hard and don't believe in excuses.
Joydays
Blood sugar friendly, low sugar, low glycemic, low carb, high fiber foods and cookies.
DryWater
Hydration powder made with essential vitamins, electrolytes, minerals, amino acids, and real fruits.
Liquid I.V.
Liquid I.V.™’s Hydration Multiplier is an electrolyte drink mix that hydrates faster than water alone.
The Movement Club
Fun workouts you can do from anywhere in less than 30 minutes.
Puori
Supplements that only consist of clean and natural based products.
Stick Mobility
Movement made better with products and education
Barry’s
The original high-intensity interval workout, combining running and weights.
Pause
Experiential wellness studios designed to optimize recovery, enhance self-care, and live better.
Soulcycle
A 45-minute, high-intensity, indoor cycling, cardio workout.
Frame
A sleek digitally connected Pilates reformer designed for at-home fitness experiences.
Eight Sleep
Intelligent cooling and heating technology for any bed.
Nike
Workout and everyday essentials for a life well lived
TechnoGym
A world leader in the design of fitness and wellness equipment.
Barcode
A better-for-you, ashwagandha-powered fitness water
Apothékary
Clean, effective herbal remedies that target the root cause of health imbalances.
Pvolve
A science-led method that combines low-impact functional fitness with resistance-based equipment.
Chelsea Piers Fitness
A community with a passion for inspired fitness, sports and wellness.
Bandit
Meticulously crafted running gear and accessories. Born in Brooklyn, refined by the NYC Running Community.
Daylight
A more caring computer.
Keto Kind
plant based keto shake. Designed with the help of scientists to make keto simple for you.
Therabody
Science-backed solutions to help you feel better all year long.
KINRGY
A dance cardio and fitness platform created by Julianne Hough.
Katalyst
A full-body workout in just 20 mins, without any external weights or joint impact.
YayDay
Digestive supplement with Prebiotic Fiber, Digestive Enzymes, and Magnesium.
Vivobarefoot
Shoes designed to be as close to barefoot as possible.
Elysium Health
Translating advancements in aging research into accessible health products and technologies.
Sage + Sound
Wellness services, curated products, + mindfulness classes.
Kroma
Combining nature's most potent superfoods into transformative Resets and Daily Essentials.
Sauna House
Sustainable bathhouses featuring sauna, cold plunges and good vibes.
Satisfy Running
Technical equipment for running and the outdoors
Sweaty Betty
Women's fitness clothing without compromising on style.
MUD\WTR
A certified-organic coffee alternative filled with adaptogenic mushrooms and quality ingredients.
SOMO
Sleep mask designed to reduce stress, improve sleep, mood & health.
Soulsway Practice
A fusion of somatic movement, music, mindfulness, and meditation.
Alma
Your nutrition companion.
WaterRower
The original water resistance rowing machine.
SweatHouz
Cutting-edge wellness experiences, ranging from saunas, to cold plunges, and more.
Sans
Elegant, powerful air and water purification.
PowerBlock
Adjustable dumbbells designed to save space and allow you to add weight as you gain strength.
Oiselle
Premium women’s athletic apparel.
Ten Thousand
Training gear developed and tested by core athletes.
Tonal
A home gym designed with your goals in mind.
Odyssey
Mushroom-powered energy drinks.
Topo Athletic
Performance footwear designed to help you move freely and comfortably.
Ketone-IQ
Unlock the power of natural ketones — no fasting or keto diet required.
FightCamp
At home boxing and kickboxing with on-demand workouts led by real fighters.
Preamble
Shifting the focus from reactive “sick” care to proactive “health” care.
HOKA
A bold approach to performance footwear and apparel.
NOVOS
Slowing aging at a cellular level.
Restore Hyper Wellness
Designed to help your body optimize sleep, boost athletic recovery, and feel your best.
Magic Mind
Energy shot infused with nootropics and adaptogens.
InsideTracker
Live healthier longer with personalized wellness recommendations based on your body’s blood biomarker, DNA, habit, and wearable device data.
January AI
January AI health app analyzes thousands of data points to help you eat smarter and live healthier.
Rhone
Men's high-performance activewear engineered for comfort and active lifestyles.
GORUCK
GORUCK makes gear, apparel, and footwear designed for rucking.
Beyond Yoga
A female founded, inclusive active and athleisure brand.
Brooks
Your go-to company for anything and everything related to the run
Nix
Biosensors to analyze sweat and provide athletes with personalized hydration data.
Wahoo
Connected indoor and outdoor training ecosystem.
ALO
Yoga leggings, clothes, and accessories for studio to street.
Evie
The smart ring designed for women’s health.
SmartSweets
Candy that's free from sugar alcohols, artificial sweeteners and added sugars.
Myoform
Precision-engineered supplements, tailored to you.
WHOOP
Your wearable health and fitness coach.
Somnee
Better sleep through neuroscience.
Veracity Selfcare
Root-cause wellness for radiant health inside and out
Arena
Smart home gym, designed by athletes and coaches to enable fitness at home.
Cymbiotika
Cutting edge, pure products that improve energy levels, focus, physical stamina, and overall health.
SotoMethod
A mix of cardio and sculpting movements designed to deliver a full-body workout.
KEY Energy Drink
All-natural drink that provides long lasting energy from ketones
Four Sigmatic
Mushroom Coffee, Plant-Based Protein Powders, and Superfood Blends for a healthier lifestyle.
Neuro
Nootropic gum and mints to refresh your mind and body.
AARMY
AARMY offers high-intensity training for people looking for a champion’s mindset.
NordicTrack
Home gym and exercise equipment.
Remedy Place
Social wellness club.
Harken Sweets
Iconic treats made with the date superfood.
LyfeFuel
Plant-based whole food meals from nature.
Signos
See how your body responds to food in real-time with a CGM.
Lineage Provisions
Nutrient-dense food for nutrient-dense humans.
Promix
Natural supplements that contain only the purest ingredients.
Centr
An interconnected wellness ecosystem to empower your movement, meals, and mind.
Echelon
Echelon brings immersive studio-quality workouts to the convenience of your home.
pliability
On-demand videos for stretching, breathing, and meditation.
Future
One-on-one digital training with fitness coaches at home, the gym, or on-the-go.
Maurten
Carbohydrate-rich fuel for endurance sports for energy, hydration and recovery.
FORM
Smart, augmented reality swimming goggles.
Rumble
Full-body, boxing-inspired group fitness classes.
HALO Hydration
Elevate your water with HALO’s proprietary electrolyte, vitamins and mineral blend.
STRIDE Fitness
Treadmill-based interval workout, combining cardio and strength training.
Hyperice
Products to help everyone on Earth move better, live better, and be better
FORM
Movement, nutrition, mindfulness, and community.
[solidcore]
Pilates redefined - a full-body workout that utilizes slow and controlled movements.
Withings
Wearables and technology to make better health part of daily life.
Geviti
Concierge solutions for longevity.
Everlywell
Actionable information and easy access to digital healthcare. 30+ at-home lab tests.
TRX
Equipment, training and education to empower movement for every body.
Plunge
Cold plunges and saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
BodyBio
Supplements to improve the health of every cell in the body.
Nordic Strong
Full-body training inspired by the power of cross-country skiing.
FORWARD_Space
Interactive, immersive training sessions anchored in dance, music, wellness, and sweat.
Garmin
GPS-enabled technology for sports and fitness, and outdoor recreation.
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