SmartSweets

Since launching in July 2016, SmartSweets’ mission to innovate delicious, low-sugar candy you can feel good about has remained the same – Kick Sugar, Keep Candy™. Envisioned as “the future of candy,” SmartSweets aims to be a global leader in the sugar reduction movement by tackling one of the largest and most concerning ingredients in our everyday food – sugar. SmartSweets’ pinky promise to consumers is candy smartly sweetened without the use of added sugars, sugar alcohols, and artificial sweeteners.