Just Dropped

The latest product launches and drops in the health and wellness space.

Latest launches and roundups

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‘Freeze to Death’: Plunge and Liquid Death’s limited-run cold plunge

Cold therapy's rebellious makeover.

Ash Read

Therabody New Products September 2024

Therabody unveils new recovery and sleep innovations

JetBoots lead Therabody's latest wave of wellness innovations.

Ash Read

Zbiotics Sugar-to-Fiber

ZBiotics launches Sugar-to-Fiber: A genetically engineered probiotic drink mix

Addressing fiber deficiency with biotechnology.

Ash Read

Hiya Daily Greens and Superfoods

Hiya debuts Daily Greens & Superfoods for Kids

It packs 55 superfoods in each chocolate-flavored scoop.

Ash Read

David Bar

David launches with a high-protein, zero-sugar bar

RXBAR founder Peter Rahal's new brand packs 28g protein into 150 calories.

Ash Read

Pressed Juicery protein shake

Pressed Juicery expands lineup with plant-based protein smoothies

Pressed Juicery is expanding beyond juices with a new protein-focused collection.

Ash Read

Vuori Qualify Short Black

Vuori debuts its first running short: The purpose-built Qualify Run

Vuori brings its California cool to performance running gear.

Ash Read

Mat Fraser and Brooke Wells

while on earth™ unveils “made to move” performance wear

Founded by Mat Fraser, Brooke Wells, and Todd Meleney, while on earth™ makes footwear, apparel and accessories for those who move, go and do.

Ash Read

Cadence Hydration System

Cadence™ introduces its three-part, all-day Hydration System

Its salt-powered sachets promise round-the-clock performance optimization.

Ash Read

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