Just Dropped

The latest product launches and drops in the health and wellness space.

Latest launches and roundups

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TofuGo

TofuGo turned a centuries-old Sichuan tofu snack into a shelf-stable protein bar

12g of plant-based protein, zero sugar, and a format that takes tofu out of the fridge.

Ash Read

Nestwell is a new home health platform on a mission to make environmental testing accessible

The platform scores your home's water, air, soil, and radiation risk on a 0-100 scale and connects you to solutions.

Joana Ariza

Mount to Coast x Believe in the Run drop a limited collab built for road-to-trail runners

The BITR H1 adds a gaiter-style collar and trail-ready colorway to one of last year's most awarded running shoes.

Ash Read

Lineage Protein Bar

Lineage Provisions created a protein bar with no gums, sugar alcohols, or seed oils

Plus, 20g of grass-fed protein, and sweetened with raw honey.

Ash Read

Oner Active

Oner Active just dropped a team-inspired collection rooted in varsity culture

The lineup spans performance compression pieces and off-duty basics in two new colorways.

Ash Read

Copilot Health

Microsoft released Copilot Health, an AI tool that reads your scattered medical data tells you what it means

The new AI health tool connects your wearables, records, and lab results.

Ash Read

WHOOP x Samuel Ross: PROJECT TERRAIN is the brand’s most ambitious collab yet

The limited-edition collection includes reimagined WHOOP bands, performance apparel, and the company's first technical outerwear.

Joana Ariza

Wisp moves into longevity care with five clinician-guided treatments for women

Glutathione, NAD+, and low-dose naltrexone for cellular health, energy, and immune function.

Joana Ariza

Make Time Wellness

Emma Heming Willis’s brain health brand gets more specific about women’s health

New gummies and stick packs target menopause, cellular energy, and cognitive clarity.

Ash Read

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