Just Dropped

The latest product launches and drops in the health and wellness space.

Latest launches and roundups

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Zbiotics Sugar-to-Fiber

ZBiotics launches Sugar-to-Fiber: A genetically engineered probiotic drink mix

Addressing fiber deficiency with biotechnology.

Ash Read

Hiya Daily Greens and Superfoods

Hiya debuts Daily Greens & Superfoods for Kids

It packs 55 superfoods in each chocolate-flavored scoop.

Ash Read

David Bar

David launches with a high-protein, zero-sugar bar

RXBAR founder Peter Rahal's new brand packs 28g protein into 150 calories.

Ash Read

Pressed Juicery protein shake

Pressed Juicery expands lineup with plant-based protein smoothies

Pressed Juicery is expanding beyond juices with a new protein-focused collection.

Ash Read

Vuori Qualify Short Black

Vuori debuts its first running short: The purpose-built Qualify Run

Vuori brings its California cool to performance running gear.

Ash Read

Mat Fraser and Brooke Wells

while on earth™ unveils “made to move” performance wear

Founded by Mat Fraser, Brooke Wells, and Todd Meleney, while on earth™ makes footwear, apparel and accessories for those who move, go and do.

Ash Read

Cadence Hydration System

Cadence™ introduces its three-part, all-day Hydration System

Its salt-powered sachets promise round-the-clock performance optimization.

Ash Read

Nike Pegasus NFL Pack

The Nike Pegasus 41 NFL Pack kicks off the season in style

Team-specific colorways for every franchise.

Ash Read

HOKA Mach X 2

HOKA’s new Mach X 2 is a daily trainer built for speed

HOKA's high-propulsion daily trainer is now lighter and more responsive.

Ash Read

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