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BFCM 2026

2025’s best Black Friday health and wellness deals

Gear, tech, and everyday essentials we’d actually use, now on sale.

Ash Read

Peloton Events

IRL fitness isn’t slowing down

From rucks to pop-up runs, fitness brands are betting on face-to-face connection.

Ash Read

Basin Lake Louise

How wellness is reshaping the way we travel

From run-cations to recovery hotels, wellness is reshaping how we travel.

Ash Read

Latest articles

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Nike new tech

Nike unveils new tech designed to change how athletes train and perform

Air-powered jackets, mind-altering footwear, and robotic running shoes signal a new era of athletic performance.

Ash Read

GoRuck SpyRuck

Meet the Spy Ruck: GORUCK’s first weighted vest built for women

Inspired by CIA field training and engineered for performance.

Ash Read

KNWLS Nike

KNWLS x Nike drop athletic wear that goes from gym to going out

The eight-piece collection includes a Flyknit corset and exclusive Air Max Muse sneakers.

Ash Read

Gymshark

Gymshark lands at DICK’S House of Sport

The UK gymwear brand brings its training essentials to 12 locations.

Ash Read

Hers

Hers tackles menopause with new specialty care platform

Addressing the menopause treatment gap.

Ash Read

thorne + BCAAs

Thorne introduces Creatine + BCAAs in Peach Mango

A dual-function formula for strength and endurance.

Joana Ariza

Buffy Protein

Buffy offers a fresh take on protein snacking

Three bold flavors, one protein-packed base.

Ash Read

reebok smart ring

Reebok x F45 smart ring and the race to own your recovery

The fitness brand’s first health-tracking device joins a crowded wearable market.

Joana Ariza

tonal pilates loops

FÔLD and Tonal move to address Pilates’ growing pains

Two brands are rethinking access to reformer workouts.

Ash Read

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