Tower 28 is stocking its sensitive-skin line where you sweat, starting with PVOLVE studios

Skincare brands have been talking about “post-workout skin” for years, but most of those products still live on Sephora shelves, not in the places where you’re sweating. Now, Tower 28 is partnering with PVOLVE to stock products where the problem happens. The brand’s clean beauty products—including SOS Rescue Spray, SOS Gel Cleanser, SOS Recovery Cream, and SOS FaceGuard SPF 30—will be available at PVOLVE beauty bars across all US studio locations.

What’s in the lineup

The SOS line is built around hypochlorous acid (HOCl), a naturally occurring molecule that helps calm visible redness, irritation, and blemish-prone skin. The anchor product, SOS Rescue Spray, is designed for that window between finishing class and a quick reset when a full cleanse isn’t an option.

Tower 28 x PVOLVE.

The line also includes the SOS Gel Cleanser, SOS Recovery Cream, and SOS FaceGuard SPF 30. All four products are clean, vegan, and dermatologist-tested, and Tower 28 is the first brand to earn seals from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association—a combination of endorsements that’s hard to find in any single skincare line.

“I created SOS Spray because my own skin was constantly freaking out,” said Amy Liu, founder and CEO of Tower 28. “When I leave the gym I’m usually rushing straight into a meeting or to pick up my kids, and I don’t always have time to wash my face.”

Distribution as the differentiator

The PVOLVE partnership builds on an existing partnership with [solidcore], potentially signaling a deliberate strategy to embed in fitness spaces rather than solely on retail shelves. With more than 30 PVOLVE studios open across North America and over 50 more in development, Tower 28 is positioning itself as the skincare brand that meets you at the source.

Where to find it

Tower 28’s SOS Skincare line is available at PVOLVE studio locations nationwide and online at tower28beauty.com.