Black Friday 2024: The best health and fitness deals

The biggest wellness deals of the year are here, with brands offering significant discounts on everything from recovery tools to sleep tech.

But with endless promotions and sales competing for your attention, finding genuinely good deals is challenging. So we’ve done the work for you, vetting deals from brands we use and trust.

We’ve currently curated 40+ offers across fitness, recovery, nutrition, and more. And this is just the start – we’ll keep updating our list as more deals drop.

Our top picks

Lifeforce

Lifeforce offers a comprehensive approach to health optimization through regular biomarker testing and clinical support. Its blood tests analyze over 50 key biomarkers, providing detailed insights into how your body is functioning and where improvements can be made.

The offer: New members can join Lifeforce at its best rate of the year — $350 off the regular membership price, representing a 58% savings on the initial biomarker assessment and personalized health plan.

Momentous

Momentous crafts premium supplements for physical and cognitive performance, created by and tested with elite athletes. The brand has earned the trust of over 200 professional and collegiate sports programs across North America.

The offer: 25% off sitewide using code BFCMAFF, plus a free 5-night Sleep Pack with orders over $100.

Future

As the nation’s largest provider of personal training, Future matches members with dedicated fitness coaches through its personal training app. Working one-on-one with expert coaches, members get customized workout plans they can follow anywhere, anytime, while maintaining daily contact for accountability and support.

The offer: Future is offering new members their first month of unlimited personal training for just $50 — a 75% saving from its regular price.

Stride

Stride is a digital health platform combining proactive wellness with clinical care. Through personalized coaching, lab testing, and telehealth support, Stride offers a complete system—from supplements to DNA analysis — helping you take control of your daily health journey.

The offer: 30% off all Stride products sitewide.

Form

FORM’s Smart Swim 2 Goggles have an augmented reality display built right into the lens, showing your performance metrics in real-time while you swim. The goggles track pace, distance, stroke rate, and heart rate.

The offer: Get 20% off Smart Swim 2 Googles.

Oura

Oura delivers personalized health data and insights through its Ring. Guided by a mission of changing the healthcare paradigm from sick care to preventative health, Oura tracks sleep, activity, readiness, stress, resilience, women’s health, and heart health.

The offer: Pick up Oura’s Gen3 Ring at its lowest price ever, starting at $249. While the newer Gen4 is available, the Gen3 delivers nearly identical features and technology at a significant saving.

AllTrails

AllTrails guides outdoor adventurers with user-reviewed trail maps and community recommendations worldwide. Named Apple’s 2023 iPhone App of the Year, it helps millions discover and navigate hiking trails with confidence.

The offer: Save 50% on AllTrails+.

Recovery and sleep

Hyperice

Eight Sleep

Eight Sleep is a sleep fitness company with a mission to fuel human potential through optimal sleep. Used by Jessica Alba, Scarlett Johansson, Kevin Hart, Andrew Huberman, and Bryan Johnson, Eight Sleep’s AI-powered Pod is clinically proven to increase sleep by up to one additional hour each night

The offer: Eight Sleep is running its biggest sale of the year with up to $600 in savings available.

Plunge

Plunge now offers both cold plunges and saunas that install easily and deliver powerful cooling and heating, indoors or out.

The offer: 15% off sitewide.

Therabody

Since launching the Theragun in 2008, Therabody’s science-backed tools have helped people feel and perform better.

The offer: Save up to $300 on its bestsellers.

Fitness equipment

Tonal

Tonal brings the weight room home with its wall-mounted smart gym, which packs the functionality of an entire rack of equipment into a device the size of a poster. Using digital weight technology, it adjusts resistance in one-pound increments to match your strength and progress.

The offer: Save $1,000 when you order a Tonal device.

Peloton

Peloton revolutionized connected fitness with its interactive bikes, treadmills, and rowers. Each device features a touchscreen streaming live and on-demand classes, plus performance tracking to compete with other users worldwide.

The offer: Save up to $800 on the Tread+, get up to $700 off Bikes, and $50 off the Peloton Guide.

Fightcamp

FightCamp brings boxing and kickboxing into your home with a connected fitness platform that tracks every punch you throw. Backed by Mike Tyson, FightCamp’s platform caters to all skill levels, from beginners to experienced boxers.

The offer: FightCamp has up to $350 off its equipment packages, plus a mystery gift valued at $129 and your first month of membership free,

Wahoo

Wahoo has ecosystem of smart training devices for cyclists and endurance athletes. Its award-winning product line includes the KICKR series of indoor riding equipment, ELEMNT GPS devices and sport watches, and TICKR heart rate monitors, all working together through the SYSTM training app.

The offer: Up to 30% off select KICKR models, including the KICKR MOVE, SNAP, and ROLLR smart trainers.

Aviron

Aviron’s smart rowing machines uniquely blend cardio and strength training with engaging gameplay, and competitive challenges. In 2024, the brand expanded its lineup with the Aviron Fit Bike.

The offer: Up to $564 in total savings.

Echelon

Echelon brings studio-quality fitness into homes through its comprehensive line of connected equipment, including smart bikes, rowers, treadmills, and fitness mirrors.

The offer: You can get up to $1,000 off equipment, plus free shipping on all orders.

Hydrow

Hydrow combines rowing’s full-body workout benefits with immersive technology to create an engaging at-home fitness experience.

The offer:  Up to $550 off its rowers.

Pvolve

Rachel Katzman‘s Pvolve method involves functional movement patterns combined with patented resistance equipment, delivering clinically proven results through varied, adaptive workouts.

The offer: Pvolve has 20% off sitewide.

Tempo

Tempo combines weight training with cutting-edge technology to create a personalized strength training experience at home. Using 3D cameras and body scanning technology, the system tracks your form and progress while integrating biometric data from wearables to optimize your workout routines.

The offer: Tempo has up to 46% off its home gym bundles, plus a $50 credit for workout apparel.

Apparel and footwear

Nike

Whether you’re a runner or yogi, beginner or weekend warrior, Nike’s got you covered — with high-performing gear for every workout or fitness level.

The offer: Get up to 60% off selected styles across Nike’s website.

Kane

Active recovery footwear brand Kane, makes shoes to support post-workout recovery through improved circulation and blood flow. Its Revive and Revive AC, combine modern aesthetics with expert-driven design principles to support active recovery.

The offer: Buy-one-get-one 25% off deal with free shipping to the continental US.

GORUCK

GORUCK makes military-grade rucking and workout gear tested by Special Forces soldiers and elite athletes. Each product, from rucksacks to training plates, is designed from the ground up to meet extreme demands and backed by the company’s SCARS Lifetime Guarantee.

The offer: Up to 56% off rucking backpacks, 40% off apparel, and 40% off footwear.

Outdoor Voices

Founded as an alternative to traditional athletic brands, Outdoor Voices creates versatile clothing for everyday recreation and movement.

The offer: OV has up to 50% off select styles in a last-chance sale, with these popular items being discontinued after the promotion ends.

Sweaty Betty

Sweaty Betty has made its name combining bold prints with performance activewear. Its signature Power leggings, backed by over 8,000 five-star reviews, have earned a reputation for being truly squat-proof while handling everything from HIIT workouts to hiking.

The offer: Get 30% off everything in Sweaty Betty’s collection.

Rhone

Engineered for optimal style, comfort, and performance, Rhone’s clothing is designed to enhance every aspect of the active individual’s life.

The offer: Rhone has 25% off everything and 30% off orders $300+.

Gymshark

Known for creating workout wear that combines style with performance, Gymshark has become a favorite amongst the fitness community worldwide.

The offer: Up to 70% off everything through Gymshark’s app.

Supplements

Ritual takes a no-nonsense approach to vitamins and supplements, focusing on traceable ingredients and scientific backing. Each product, from multivitamins to omega-3s, is third-party tested for heavy metals and microbes, with a transparent supply chain that spans global partners.

The offer: Ritual is running its biggest sale of the year with up to 40% off sitewide.

Gainful

Gainful fuels your personal-performance with personalized protein blends, hydration, pre-workout, and performance boosts, designed to meet your unique needs.

The offer: Get 50% off your order with code: BF50.

Puori

With a focus in ingredient transparency, Puori is on a mission to fill the nutrient gap in the modern diets. The brand offers a range of supplemnets including fish oil, magnesium supplements, vitamin D, collagen peptides, probiotics & prebiotics, and protein powders.

The offer: Puori is offering 25% off all orders plus donating 25% to The Clean Label Project.

Magna

Magna blends three powerful forms of magnesium with electrolytes to boost mental clarity, energy, and recovery while maximizing hydration.

The offer: 26.2% off through December 2.

Grüns

Grüns packs 60 powerful nutrients into one formula, targeting common deficiencies for whole-body health.

The offer: Up to 52% off for one month for new customers.

DryWater

DryWater makes hydration powder infused with essential vitamins, electrolytes, minerals, amino acids, and real fruits.

The offer: Get 30% off DryWater’s hydration blends.

Kroma

Kroma is dedicated to revitalizing mind, body, and spirit through transformative Resets and Daily Essentials that harness nature’s potent superfoods.

The offer: Kroma has up to 30% off sitewide.

AG1

AG1 is a daily health drink packed with nutrients to help alleviate bloating, support sustained energy and whole body health.

The offer: New customers will receive free Omega 3 Fish Oil and a Vitamin D3+K2 bottle with their Welcome Kit.

Ketone IQ

Designed to boost in performance, endurance, and focus, Ketone IQ makes energy shots without sugar or caffeine.

The offer: Use the code BFCM24 at checkout to save up to 30%.

Promix

Promix offers a diverse and growing product line of pre-workout formulas, protein powders, supplements, and snack bars. Through athlete-driven testing, each Promix product is validated for effectiveness under rigorous training conditions.

The offer: Promix has up to 32% of everything sitewide.

Miscellaneous

Injoy

Injoy offers detailed gut health tracking through microbiome testing, providing personalized analysis and actionable health plans based on your unique digestive profile.

The offer: Save 50% using BLKFRIDAY50 at checkout.

Reflect

The Reflect Orb is a handheld biofeedback device that measures stress through finger sensors and guides relaxation using LED light feedback. Hold it to train your body and mind, helping improve meditation, sleep, focus, and anxiety management.

The offer: Save 35% on the Reflect Orb.

Trainwell

Get a dedicated trainer who builds custom workouts around your goals, provides form feedback, and adapts your plan as you progress. 92% of clients report better consistency with Trainwell.

The offer: Save up to 45%.

Rosebud

Rosebud’s interactive journal helps you process emotions, track patterns, and build resilience—complementing therapy with secure, AI-guided reflection.

The offer: 50% off yearly plans using code friday2024 at checkout.

Smart Tools

Founded out of one man’s quest to find relief from golfer’s elbow, Smart Tools has evolved into a leader in Blood Flow Restriction (BFR) and Instrument Assisted Soft Tissue Mobilization (IASTM) equipment.

The offer: 20% off sitewide with code CUFF2024.

Lineage Provisions

Founded by Dr. Paul Saladino and Dr. Anthony Gustin, Lineage Provisions creates premium animal-based nutrition products, partnering with top farms to deliver nutrient-dense foods that meet rigorous quality and transparency standards.

The offer: save up to 20% across the site.

Withings

Since creating the first smart scale in 2009, Withings has been a leader in connected health. Today, millions worldwide rely on its award-winning line of smart scales, hybrid watches, blood pressure monitors, and sleep analyzers.

The offer: Withings has up to 50% off across its site.