Spotify’s next move is wanting to own your workout, not just soundtrack it. This week, the audio platform launched a dedicated fitness hub inside the same app where users already listen to music and podcasts.
Free and Premium users get curated playlists and content from wellness creators, including Yoga with Kassandra, Chloe Ting, and Pilates Body by Raven. The partnership with Peloton goes further, giving Premium subscribers in supported markets free access to over 1,400 on-demand classes with no separate Peloton App subscription required. Users can search “fitness” inside the app to pull up workouts spanning strength, cardio, yoga, and meditation, with instructors like Rebecca Kennedy, Ally Love, and Rad Lopez.

A peek at Spotify’s new fitness library.
Spotify knows its members are active, as roughly 70% of Spotify Premium users work out monthly, and over 150 million fitness playlists are active on the platform. Partnering with Peloton lets Spotify meet that demand without building a fitness library from scratch. Peloton is known for its on-demand catalog, name-recognition instructors, and production quality that could take years to replicate in-house. So for Spotify, it feels like a smart move, and a faster path to owning the workout.
Fitness as feature. Fitness apps are built around commitment. You pick one, subscribe, and open it specifically to work out. Spotify’s model assumes the opposite. Inside the platform, a Peloton class lives next to new album releases, podcasts, and audiobooks. It has to be discoverable with a tap and compelling enough to win against everything else on the home screen.
Peloton’s instructors built personal brands by positioning themselves as the destination. Within Spotify, they are tiles in a hub, surfaced by the same algorithm that decides what plays next.