The rise of social running

Last weekend, 13,000 people ran a 5K with Diplo in San Francisco — and then stuck around for a post-run music festival hosted by the DJ.

The running revolution. Almost 30% of runners say they laced up for the first time during the COVID-19 pandemic, and run club membership has soared by 25% in recent years.

But why? Turns out, running’s not just about fitness anymore.

A report from Running USA reveals that Gen Z runners, in particular, are hitting the pavement for more than just cardio benefits — they’re seeking fun, social experiences to boost mental well-being.

Ben Morrow, founder of NYC-based running brand MILER RUNNING, has a theory: “The uptick in running and running clubs has coincided with a desire to counterbalance the increased time we spend online, particularly with social media.”

More than miles. Morrow’s observation points to a larger trend. In an era of remote work, endless scrolling, and what’s being dubbed a “loneliness epidemic,” running has emerged as a powerful antidote to our increasingly digital lives, showing a positive impact on our brains and moods:

• Running in general alleviates anxiety
• Outdoor running lowers depression
• Group workouts reduce perceived stress levels (by > 26%)

New friends. The social aspect of running goes beyond casual interactions. “I have met many of my closest friends through running,” Morrow notes, adding that running fosters a unique environment for conversation. “I feel more articulate and curious [when running], but also more open and vulnerable, which are great starting points for connection,” he explains.

Something for everyone. Running is both accessible and diverse in its disciplines. From city 5Ks and Park Runs, to trail runs, ultramarathons, and skyrunning, there’s a running niche (and community) for almost everyone

The bottom line

This rise of running reflects a growing desire for real-world relationships in our hyper-connected—yet isolating—digital era. Running has become a social experience, a mental health tool, and for many, a way of life.